Dodgers’ Andrew Friedman, Stan Kasten discuss what comes next after coronavirus shutdown

first_img“Every week that spring training goes on is obviously fewer major-league games that are played,” he said. “So doing that as quickly as we can to get ready for the season I think is in everyone’s best interest.”Related Articles Dodgers hit seven home runs, sweep Colorado Rockies Dodgers’ Max Muncy trying to work his way out of slow start Cody Bellinger homer gives Dodgers their first walkoff win of season Newsroom GuidelinesNews TipsContact UsReport an Error Fire danger is on Dave Roberts’ mind as Dodgers head to San Francisco center_img Team president and CEO Stan Kasten warned against any speculation about when a 2020 schedule might begin, though he said he remains optimistic a “substantial season” of games will be played.“In talking with the commissioner and the health authorities, I think it’s really important for us not to speculate on those things because different people have different guesses and we would be misleading fans if we convinced them that one opinion is right and one is wrong,” Kasten said.“We just don’t know.”Kasten did say that all “field-facing” elements of the stadium renovation project are nearly completed and would have been ready for the Dodgers’ home opener, originally scheduled for Thursday against the San Francisco Giants. Under normal circumstances, fans would have filled Angel Stadium for the final game of this year’s Freeway Series on Tuesday night. Instead, the Dodgers players are “de-loading” and waiting for word to ramp things up in a second spring training that would prepare teams for a rescheduled 2020 season.“There’s obviously a lot to that and we’re communicating with our players and trying to come up with kind of remote workout plans and try to keep guys connected,” Dodgers president of baseball operations Andrew Friedman said during an interview with SportsNet LA’s Joe Davis and Orel Hershiser that was posted on the team’s YouTube channel on Tuesday.“Our guys are really highly motivated. So it’s not as much a concern (about their inactivity) as it is just keeping everyone connected as much as we can. (Strength and conditioning coaches) Brandon McDaniel and Travis Smith are kind of doing that through some of our workout plans the guys are doing in their own respective houses right now.”Friedman called it “kind of a de-load period,” in particular for pitchers who had spent 30 days in Arizona building up arm strength and pitch counts. Now, “we’re not even thinking about throwing programs.” How Dodgers pitcher Ross Stripling topped the baseball podcast empire “As things start to crystallize – and things are changing by the day – as things start to crystallize, we’ll start putting that in motion,” Friedman said.Whenever MLB gives teams the green light to begin formal workouts, it is the starting pitchers who present the biggest challenge to preparing a team for a rescheduled season, Friedman said.“For our position players and for relievers, I think it’s going to be easier to get them up to speed and ready to go,” he said. “It’s our starters that it’s a little bit more challenging. And the fact is it is an unknown when we’re going to start so you can’t even work backwards to a date. So you don’t want to be too aggressive on the front end. You also don’t want to be too passive. So it’s trying to strike that right chord for right now.“That’s the group that we’re most focused on and acutely aware of and that’s going to be where a lot of our attention is spent. It’s going to take a little bit of time and, ideally, we can do some of that even before we get back together formally.”Friedman would not speculate on how long that preseason process might take. He did say getting “a head start” would be vital to shortening the delay before regular-season games can be played.last_img read more

Continue Reading

Fair Haven Finance Committee Tackles 2012 Budget Proposal

first_imgPeters stressed that Fair Haven’s goal over the past few years has been to avoid crisis management while seeking to “control costs and preserve town function”. The main goals for 2012 include budget tightening and targeting spending to address Fair Haven’s most important issues. The 2012 breakdown of Fair Haven property tax spending will be as follows: Council President and Chair of the Fair Haven Finance Committee Jonathan Peters provided detailed information on the budget during Monday’s council meeting. Peters, a professor of finance at University of Staten Island, shared a comprehensive presentation in which he outlined the steps that Fair Haven’s Finance Committee has taken to lower the budget and combat against the statewide economic crisis. A public hearing on Fair Haven’s 2012 budget will take place on May 14 at 7 p.m. For the fourth straight year, Fair Haven’s proposed budget has dropped—this time from $8,080,724 in 2011 to $8,019,777 for 2012. As Peters notes, in the early 2000s Fair Haven had been on a very aggressive budget growth trend, but the town’s Finance Committee has managed to slow that growth down. In the midst of statewide debt and fiscal crisis, “Fair Haven is rather an anomaly,” says Peters. Peters thanked Mayor Lucarelli, the town council, the Finance Committee, and the citizens who gave him their input. “I think we’re playing World Cup-level finance in this borough at a time when other towns in the state are struggling,” Peters said. “Fair Haven remains one of the most desirable communities in the state.” Peters and his Finance Committee are committed to staying on the stable fiscal path they set out on several years ago. While citizens should expect continued uncertainty when it comes to the level of state aid, they can rely on a continued emphasis on long-term programs to address the town’s physical infrastructure. Newly elected Fair Haven Mayor Benjamin Lucarelli praised Council President Peters on his work in managing Fair Haven’s financial situation.  “He did an incredible job,” Lucarelli said. He credited Peters with ensuring that Fair Haven’s municipal taxes will not increase this year. By Alison BitterlyAt Fair Haven Borough’s Monday night meeting, council members discussed the finalized plans for the town’s 2012 budget.General budget talks took place last November, after which point Fair Haven department heads were requested to send their budget requirements along to Borough Administrator Theresa Casagrande for review. After much deliberation, Casagrande has stated that the 2012 budget proposal will be published in the March 16th issue of ***ITALSThe Asbury Park Press**ENDTALS as well as on the Fair Haven Borough website (http://www.fairhavennj.org). Fair Haven’s budget surplus currently stands at $2 million, and the borough council has steadily been cutting it down the past few years. Peters notes that a smaller surplus is not necessarily bad news, as no one wants to overtax town citizens. The overall goal of the 2012 budget is to meet the needs of the town without overburdening the public.last_img read more

Continue Reading

Monmouth Players ‘Give Back’ with Benefit Production

first_imgMIDDLETOWN – The Monmouth Players never cease to be proud during its nearly 60 years of serving the Bayshore area as one of the preeminent community theaters.The Players has never forgotten what they truly are – a community theater. The company has relied on the community for support for six decades and now in the face of what will surely turn out to be one of the most devastating natural disasters in history, the Monmouth Players will be giving back.Monmouth Players is hosting a second phase of the Hurricane Sandy Relief Benefit – A Talent for Giving. The group will be presenting a radio play of It’s a Wonderful Life at 8:15 p.m. Dec. 7-8 and 2 p.m. Sunday, Dec. 9.The play will be presented free for all those affected by Hurricane Sandy.Others are welcome to join. Donations are not expected but will be accepted.Several local actors will be performing the play including Charlie Deitz, Samantha Maidlow, John Sheehan, Cody Dalton, Bob Mira, Heather Kelly, Robert Kern, Bill Rogers, Daria Cefalo and Kevin Vislocky with audio engineer Paul Renick and sound foley by Lori Renick.Monmouth Players is located at the Navesink Library Theater at the corner of Sears and Monmouth avenues in the Navesink section of Middletown.Reservations are available by calling 732-291-9211 or emailing [email protected]last_img read more

Continue Reading

Men’s Soccer Falls To Evansville, 4-3

first_img The Valley On ESPN3 Watch Live DES MOINES, Iowa – Senior James Wypych (Wellington, New Zealand) completed a hat trick for the Drake University men’s soccer team who fell to Evansville, 4-3, Saturday, Oct. 22 night in Missouri Valley Conference action at the Cownie Soccer Complex. PDF Box Score Story Links Preview Live Stats HTML Box Score Drake has a fast turnaround traveling to Bradley on Wednesday evening. The match against the Braves will start at 7 p.m. and will be broadcast on The Valley On ESPN3. Print Friendly Version Full Schedule Roster The Aces were able to tie the score in the first half with a goal in the 31st minute (31:11) by Ryan Koenig and a second goal in the 36th minute (36:32) made by Jared Robinson with a shot to the near post, assisted by Koenig. Both teams finished with nine shots.  Next Game: at Bradley 10/26/2016 – 7 PM Wypych scored the first goal for Drake (4-9-1, 1-4-1 MVC) and his fourth goal this season in the second minute of the game off of an assist from freshman Antonio Sanchez (Coralville, Iowa). Wypych completed the Bulldogs’ second goal on Evansville (8-6-2, 3-2-1 MVC) in the 24th minute (24:17) this off an assist from sophomore Nic Jaimes (Olathe, Kan.). Drake’s final goal of the game, and Wypych’s sixth goal of the season, was scored during 64th minute (64:42) with another assist by Sanchez. During the second half in the 65th minute, redshirt freshman Adam Nicholson (Iowa City, Iowa) nearly had a goal when he attempted a header shot but was denied when the ball hit the crossbar. Evansville tied the game for a second time with a goal in the 81st minute (81:51) made by Ian McGrath, assisted by Simon Waever. Later, benefitting off of a foul on Drake, McGrath’s scored the winning goal in the 88th minute (88:18), as the Aces scored off a direct kick piece.last_img read more

Continue Reading

Donegal asthma sufferers urged to take advantage of free flu vaccine

first_imgDonegal’s 12,408 asthma sufferers eligible for a free flu vaccine are being urged to act early and get protected ahead of winter.The Asthma Society of Ireland is today calling on the people in Donegal who have asthma, and the 17,511 people who have Coronary Obstructive Pulmonary Disease (COPD), to speak to their GP or pharmacist about receiving the flu vaccination.Dr. Dermot Nolan, Asthma Consultant and member of the Asthma Society’s Medical Advisory Group, said: “I strongly recommend the flu vaccine to my patients with asthma. “Contracting the virus is in no way a pleasant experience. Headaches, high fever, chills, coughing and aching body are just a few of the many debilitating symptoms.“In some cases, the flu can lead to death. Every year, between 200 and 500 people die as a result of the flu,” he added.“People with asthma need to be extra cautious with the flu virus as it causes swelling and narrowing of the airways in the lungs, along with excess mucus and these three factors can trigger an asthma attack, which in some cases, can be fatal.“The southern hemisphere has just come out of a very difficult flu season and this usually indicates that it will hit us hard this winter too. “So, this year, it is even more important that people with asthma and other respiratory conditions receive the flu jab, as it could save their lives.”People with long-term illnesses like asthma and COPD are at higher risk of the flu, which is potentially fatal.Sarah O’Connor, CEO of the Asthma Society, said:  “It is really important that people with asthma or COPD and their friends, family and co-workers, make every effort to avoid contracting the highly contagious flu virus.“One person now dies every six days from asthma. To help keep the flu at bay, we’ve compiled a list of top tips on how to avoid contracting the virus, and what to do if you do contract the virus.”Top tips to help you avoid catching and spreading the flu virus: Get the flu vaccine in OctoberWatch the Asthma Society’s our Asthma and the Flu Vaccine Q&A video which answers some of the most common questions about asthma and the fluCall the Asthma Society’s free Asthma and COPD Adviceline on 1800 44 54 64 to speak to an respiratory specialist nurse to ensure you are properly managing your condition and are best prepared for flu seasonCover your mouth when sneezing using a tissue – this tissue should be binned afterwardsWash your hands frequently with hot soapy water to reduce the risk of contracting and spreading the flu virusGet plenty of sleep and eat healthily – this can help boost your immunity and decrease the risks of contracting a fluIf you suspect someone has a cold or the flu, keep your distance where possibleTry to get into the habit of not touching your face as this is often how the flu is spreadRegularly clean hard surfaces such as your phone, keyboard and door handles as the flu virus can live on these surfaces for up to 24 hoursIf you catch the flu, you should:Schedule an appointment with your doctor straight awayRemember to use your preventative inhaler every day, which will help control inflammation in your lungs – this will make you less likely to have an asthma attackAlways carry your reliever inhaler(usually blue) with you wherever you go in case of emergenciesIf using your inhaler more than twice a week, contact your GPImprove your inhaler technique to get the best benefit from your medication – watch our Inhaler Technique videos on asthma.ie for best practiceRest as much as possible – the flu can be extremely tiring and you will need all your energy to fight itStay hydrated – drink plenty of waterStay home from work/school when you experience flu symptoms, to rest and also to avoid spreading the virusFor anyone looking for any more information on their asthma and/or COPD and the flu/pneumococcal vaccine, the Asthma Society has a team of respiratory specialist nurses available on 1800 44 54 64 who will happily answer their queries.Donegal asthma sufferers urged to take advantage of free flu vaccine was last modified: October 24th, 2019 by Shaun KeenanShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:healthlast_img read more

Continue Reading

Twitter Now Available In Seventh Language: Korean

first_imgTwitter announced this afternoon that it is adding its seventh language to its arsenal – Korean. According to the blog post (which is entirely in Korean, but which Twitter provided to us separately in English), South Korea has been one of the fastest growing regions for the microblogging company.“As of today, Twitter will be even easier for Koreans to use,” writes the company. “Among other updates, Twitter.com and Twitter’s mobile web site are now translated into Korean.”According to Twitter, there are 10 times as many Twitter users in South Korea than there were a year ago. Twitter was already available in English, French, German, Italian, Japanese, Spanish and now Korean will be added to that list. Twitter notes that 70% of accounts belong to users outside the U.S. and that “it’s important for us to make Twitter available in as many languages as possible, and we hope to support even more by the end of this year.”Twitter’s announcement is entirely in Korean and Google Translate comes up with general gobbledygook, so here’s the post in its entirety:Twitter use is growing in all corners of the world. In the last year, one of the fastest growing countries for Twitter is South Korea. There are now ten times as many Twitter users there than there were just a year ago.As of today, Twitter will be even easier for Koreans to use. Among other updates, Twitter.com and Twitter’s mobile web site are now translated into Korean.By making Twitter available in Korean, people will be able to more easily connect with people and accounts that are most meaningful to them. There are plenty of great Korean users to follow already, including:@oisoo posts witty Tweets, some of which were published in a best-selling essay last [email protected] shares insight on his life as a movie actor.You can find comedian and TV show host @keumkangkyung and TV anchor @kimjuha on Twitter.Super Junior band members: @donghae861015, @heedictator, @siwon407, @shinsfriends, @special1004, @allrisesilver, and @ryeong9 are on Twitter.If you want more ideas for Korean accounts to follow in politics, business, technology, sports and other areas, check out these lists, organized by topic. (Make sure your language is set to Korean to see Korean accounts.)Twitter has also updated the popular Korean versions of Twitter for Android and Twitter for iPhone. And, we want to thank our partner Daumfor displaying top Korean Tweets on their homepage and making it easy to find friends from your Hanmail address book; and LG U+ for working with us to make Twitter available via SMS in Korean for their subscribers (shortcode is #1234).If you already have a Twitter account, you can change your language to Korean by going to the Settings page, which you can find under the dropdown menu in the top right corner of Twitter.com. To keep up with the latest information about Twitter in Korea, you can follow @twitter_kr for updates from Twitter HQ, @dowoomi for Twitter support, and @toptweets_ko for top Tweets from Korean users. To share your feedback on Twitter in Korean, you can include #twitterkr in your tweets.With this launch, Twitter is now available in seven languages: English, French, German, Italian, Japanese, Spanish, and Korean. With 70% of Twitter accounts belonging to users outside the U.S., it’s important for us to make Twitter available in as many languages as possible, and we hope to support even more by the end of this year. Tags:#news#twitter#web mike melanson Facebook is Becoming Less Personal and More Pro… Related Posts center_img Guide to Performing Bulk Email Verification The Dos and Don’ts of Brand Awareness Videos A Comprehensive Guide to a Content Auditlast_img read more

Continue Reading

Manny Pacquiao lighter for Las Vegas return

first_imgBroner, who is determined to wreck what will be Pacquiao’s first fight on US soil since 2016, came in at 146.5 pounds.Pacquiao smiled broadly as he faced off with Broner for the cameras following the weigh-in.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool starsThe eight-division world champion later said he wants to prove that he still has the ability to be a force in the welterweight division despite turning 40 last month.“I’m happy to be back here and happy to fight tomorrow night,” Pacquiao said. MOST READ “Forty is just a number, it doesn’t matter that I’m 40 years old — I feel young,” he added. “Tomorrow I have something to prove: that at 40 I can still be at my best … I want to prove that Manny Pacquiao is still there.”Pacquiao (60-4-2, 39 knockouts) last fought in July last year, when he scored his first knockout in six years with a seventh-round stoppage of Argentina’s Lucas Matthysse in Kuala Lumpur.Pacquiao, who holds the lesser version of the WBA’s two welterweight belts, is widely believed to be angling for a rematch with retired welterweight king Floyd Mayweather.Mayweather won their money-spinning first bout in 2015 in a contest that failed to live up to its “Fight of the Century” hype.Broner, 29, said Friday he is determined to seize his opportunity.ADVERTISEMENT SEA Games hosting troubles anger Duterte Private companies step in to help SEA Games hosting PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss LATEST STORIES LOOK: Joyce Pring goes public with engagement to Juancho Triviño SEA Games: Biñan football stadium stands out in preparedness, completion “I feel good. It’s a helluva opportunity,” he said. “After I win tomorrow night I’ll be a legend overnight.”Sports Related Videospowered by AdSparcRead Nextcenter_img TS Kammuri to enter PAR possibly a day after SEA Games opening WATCH: Roger Who? Without ID, Federer can’t get past Australian Open security Manny Pacquiao poses on the scale during a weigh-in Friday, Jan. 18, 2019, in Las Vegas. Pacquiao is scheduled to fight Adrien Broner in a welterweight championship bout on Saturday. (AP Photo/John Locher)Filipino star Manny Pacquiao tipped the scales half a pound lighter here Friday for his WBA welterweight title bout against Adrien Broner.A trim-looking Pacquiao, who faces Broner at Las Vegas’s MGM Grand Garden Arena on Saturday, weighed in at exactly 146 pounds.ADVERTISEMENT Is Luis Manzano planning to propose to Jessy Mendiola? LOOK: Joyce Pring goes public with engagement to Juancho Triviño Don’t miss out on the latest news and information. SEA Games: Biñan football stadium stands out in preparedness, completion View commentslast_img read more

Continue Reading

Seth Godin: World’s Most Wanted Marketer

first_imgSeth Godin started talking about Godin has published more than 10 nationally acclaimed business and marketing books that have transformed the way marketers think about marketing. (2001) – How to create an infectious idea that spreads virally. The TV Industrial Complex Is Over – Make Way For A New Era of Marketing. The classic example he gives is that of sliced bread. Sliced bread was invented in 1913 by Otto Rohwedder, but the idea was a complete flop until 1930, when Wonder packaged and sold the idea to the masses. You can see Godin showed an interest in entrepreneurial activities from an early age. He went on to get a degree in computer science and philosophy from Tufts University in 1982, followed by an MBA in marketing from Stanford Business School. Soon after graduating with his MBA, Godin founded Yoyodyne, one of the first online marketing companies. It was at Yoyodyne that Godin founded the idea of “permission marketing.” In 1998, Godin sold Yoyodyne to Yahoo! for $30 million and became their VP of Direct Marketing until 2000, when he left to become a full time speaker, writer, and blogger. Godin also went on to found ChangeThis (now run by 800-CEO-READ), a website for spreading ideas through PDF files, and Originally published Nov 4, 2008 10:01:00 AM, updated March 21 2013 Seth Godin: A Full Bibliography Seth Godin speaking about this sliced bread case study here has been ranked the #1 marketing blog by the (2005) – How to tell authentic and powerful stories for your consumers. (2007) – New marketing trends that have the power to transform your business, and how to build your business around them (instead of the other way around). outbound marketing , and he has been called “America’s Greatest Marketer” by American Way Magazine and “The Ultimate Entrepreneur for the Information Age” by BusinessWeek. – . ” techniques. One way that Godin clarifies what constitutes “permission” is by asking, will that person be upset if they – His blog (2008) – In order to succeed, marketers need to be leaders and create tribes of evangelists for their business. “, which has since been downloaded by more than 2 million people, making it the most popular ebook ever written. The ebook discusses how to create an idea that spreads like a virus, how to leverage a powerful “sneezer”, and how “hives” work to spread powerful ideas. Godin’s main point: – See the presentation: Why All Marketers Are Liars. In 2001, Seth Godin published his ebook, ” Permission Marketing Godin was the first to really start talking about permission marketing, and wrote a book of that title in 1999. Permission marketing refers to marketing activities that are based on gaining people’s permission before you start to market to them. That means no tv ads, telemarketing cold calls, direct mail pieces – all what we call ” Seth Godin: A Brief Background Ideas That Spread, Win. – download the ebook for free here Seth Godin on Purple Cows, Meatball Sundaes, and a New Era of Marketing – at the Inbound Marketing Summit Permission Marketing (2004) – Everyone in your organization is a part of your marketing team, and here are tips for getting all of them on board with your ideas. don’t 5 Levels of Permission (2002) – Tips on improving your business website’s design. Ideas that spread, win. . (2005) – Companies need to focus on being remarkable, rather than trying to be perfect. toilet company creating something truly remarkable Seth Godin has published more than 10 bestselling marketing books, including: – create something remarkable – The Big Red Fez Unleashing the Ideavirus and you can Learn more about Seth Godin’s latest book, Tribes, from the launch of the book in NYC. The Big Moo Tribes AdAge Power 150 receive that phone call or email or piece of mail? Godin identifies , a community website allowing users to create pages (“lenses”) for subjects of interest. Another major principle of Godin’s advice is the end of The TV Industrial Complex.” The basis of the TV Industrial Complex is interruption-based marketing: as marketers had the power (money) to interrupt people with their advertisements, and the more people they interrupted, the more products they sold. They then, in turn, used the profits from the products they sold to buy more advertisements to interrupt more people and sell more products. This process created lots of “average products for average people” and lots of clutter. The new era of marketing, of cutting through all the clutter, is to be unique, be remarkable. Purple Cow (2003) – Transform your business by creating something remarkable. (2006) – A collection of articles on various marketing topics. Unleashing the Ideavirus – All Marketers Are Liars – Squidoo – – simply meaning, something someone would remark about to others. If you were driving down the road and saw a cow, your reaction would be, “Oh, a cow.” But if you were driving down the road and saw a purple cow, you would exclaim, “WOW, a PURPLE cow!” and you would immediately pull over, whip out your camera, and share pictures with your friends and family as soon as you saw them. The lesson here for marketers is to create something worth remarking about, and your business will naturally grow and your consumers will spread your ideas for you. Even companies with the most “boring” of products have the opportunity to be remarkable. Don’t believe it? Check out this example of a Small Is the New Big before anyone else seriously got in the game. He first coined the term “permission marketing” in 1999, only his first of many more marketing ideas to make a splash. Want to learn more about Seth Godin and his ideas? Below is a video of Godin speaking at the Inbound Marketing Summit on some of his ideas that continue to make marketers rethink how they do marketing. More details about Godin’s background, ideas, and nationally acclaimed books follow. Free Prize Inside (2007) – What’s causing your organization to get stuck, and when (and when not) to quit. Be Remarkable – Be A Purple Cow. – in the book, and how marketers start at the lowest level (level 5, “situation”) and work your way up – if you are good. Survival is Not Enough – Meatball Sundae (1999) – Transform your marketing to permission-based marketing in order to reach buyers more effectively, “turn strangers into friends and friends into customers”. Seth Godin’s example of the “purple cow” is something that continues to hold a key role in all of his presentations. The principle behind the “purple cow” is that you need to – inbound marketing (2001) – Drawing from Darwin’s theory of evolution, businesses must evolve and adapt in order to succeed. The Dip Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Continue Reading

Top 5 Marketing Stories of the Week: For Every Two Steps Forward, Take One Step Back

first_img Topics: I’ve always been the kind of person to dive headfirst into the pool, lake, ocean — whatever body of water is nearest. The thrill of the jump is exhilarating, but after a few too many head bumps, fish encounters and sharp seashells, I learned to step back and look at where I was going first. Try to think of marketing the same way — you are bound to both reap rewards and make mistakes, but sometimes you just need to take a step back and re-evaluate. This week’s top five marketing stories from InboundMarketing.com show that you need to evaluate what’s already been done, to look at things from a fresh perspective, and most importantly, to keep moving forward.1. Inbound Marketing: A Video Intro Author: Dylan SpencerThis video takes less than three minutes to watch, and provides all the basics about the benefits of inbound marketing vs. outbound (traditional marketing). What makes this seemingly simple video a stand out is that the video itself is a great example of inbound marketing. Dylan recognized that hundreds of people have already written articles on the topic, so instead, he made a straightforward, yet catchy video, then put it on a social media platform (YouTube) with relevant links and tags. A great example of content creation done right.Lesson: If It’s Been Done, Find A Way To Do It Differently, Or Better2. Driving Organic Traffic from Search EnginesAuthor: Shimon SandlerIt’s one thing to have a website. It’s a completely other thing to have an effective website that pulls in leads and drives loads of traffic. The difference between these two websites is content.As Sandler says in his article, SEO is a combination of good links and good content. A visitor may find your site through a link, but he can also leave your site if it has no relevant or interesting content. Lesson: Create Content to Drive (and Keep)Traffic3. With Organic Search, Content and Inbound Linking Is KingAuthor: Christopher Hosford Search engine optimization is, if nothing else, complicated. You need links, but they need to be the right kind of links. You need content, but it needs to be relevant and captivating content. You need to choose keywords and create landing pages, and you need to make all these pieces fit together.Hosford also points out that it is imperative to keep in mind your company’s goals and make sure that your content reflects those goals, and people will be naturally inclined to link to you.Lesson: Know Your Niche4. 12 Steps for Small Business Owners. Please Stop the Denial. (Part I)Author: Dan Ronken In this first post of two, Ronken takes the classic twelve steps of recovery and gives them a twist — getting small business owners involved in social media. The first post covers the first five steps, including admitting you can’t control everything said about your company, “identifying your true assets and liabilities,” and others.This post is meant not to tell small businesses what they are doing wrong, but to show that there are relatively painless ways to turn a business around or just give it the boost it needs.Lesson: Always Examine, Always Reflect, Learn to Reform5. Personal vs. Business Branding- 4 Reasons It’s SituationalAuthor: Suzanne Vara Vara poses an interesting question here: where do personal branding and business branding collide? She asserts that when these “brands” do come together, one type of branding will supercede the other, depending on the situation.Your interactions with family members may be viewed as purely personal branding by that family member, but what happens when they talk about your company to someone else, someone who doesn’t know you? They may attribute their views of the company to their views of you, whereas your family member might be more likely to attribute to the company what they see in you.Lesson: Business Branding Can Be PersonalPhoto Credit: Steve Jurvetson Webinar: Advanced Business Blogging Learn how to build your business blog into an inbound marketing machine.Download the free webinar to learn how to create a thriving blog. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 7, 2009 8:51:00 AM, updated October 01 2019 Inbound Marketinglast_img read more

Continue Reading

4 Tips for Harnessing the Awesome Power of Guest Blogging

first_img 4 Marketing Advantages to Writing Guest Blog Posts There is nothing worse than reading a blog post that talks down to you. Readers come with varying degrees of knowledge, and they choose which articles they read (in blogs, in the news, etc.) based on how well their skill level matches with the writing and thought level of the article. Brad’s post wrote at a level that would be interesting to people familiar with venture capital, not to those who have never heard of it. That was appropriate because the readership of OnStartups.com is an educated one that has a built-in interest in funding for startups. But also keep in mind that Brad did not use obscure words or management-speak. He wrote in clear English that people could understand. Easily. Takeaway: Don’t be afraid to create a bit of controversy, but make sure your argument is based on facts and personal experience. The goal of a blog is to create buzz based on solid and useful content, not to create controversy just for controversy’s sake. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack . Within a day, the article had 446 tweets, 18,000 visits, 35 comments, and was reposted on the feel free to contact us Inbound links There have been so many times when I’ve gotten proposals for guest blog posts that seem so self-serving. It’s all about how great the author and his/her company are – not about , and those who don’t. In the case of Brad, he works at HubSpot as the director of strategy and operations where he works for HubSpot Chief Technology Officer and Co-Founder Dharmesh Shah, whose blog is the popular OnStartups.com. That’s a close connection – and probably more the exception than the rule. But keep in mind, Dharmesh accepted his blog post because of its thematic connection to OnStartups.com and its obvious interest to his readers, not just because they were connected professionally. Takeaway: When it comes to accepting guest posts, blogs want a unique voice, expertise, and originality. Readers generally appreciate advice from someone who has personal and practical experience in the subject matter but hate blatant sales pitches. Make sure the guest blog post you’re pitching is about the readers, not you. That’s the point. While Brad is a wonderful guy (more on him later), he’s not that different from the thousands of other business people who blog or tweet. He doesn’t have a following per se like the Seth Godins and Chris Brogans of the world. He is well respected within his company and the people he deals with regularly. Like I said: just a normal businessperson. If he can get this kind of awesome response from one guest blog post, so can you. and 1. Use your network. Topics: maintain blogs with influence Let’s dissect what he did right. Every business person has a network, and it is one or several degrees of separation from those who . And that’s a pretty awesome win for both Brad So who is syndication on money.cnn.com Takeaway: Use your network to find access to the blog’s editorial decision maker(s), and make sure your pitch relates to that blog’s audience. for our readers. As a result, I have to play the heavy by turning down their submissions. Not fun. Originally published Jun 28, 2011 1:25:00 PM, updated October 20 2016 If you do it right and you get your post accepted by another blog, here are some advantages you can enjoy. If everyone agreed with everything written in blogs, the blogging landscape would be a pretty bland. Brad’s post asks the question of whether Google Ventures is disrupting venture capital. He poses a question that some could easily disagree with, especially those who don’t want to see the current venture capital world disrupted. Blog managers want their guest authors to educate, offer a new perspective, and challenge their readership because it often generates comments and intelligent discussion, which is something all blogs hope to achieve with every post. In the case of Brad, his post caught the attention of CNN Money and resulted in its It’s been said a million times – write about what you know. Brad clearly understands the VC world and has direct knowledge about how Google Ventures works. What makes this post feel completely authentic and original in thought is that Brad personalizes his experience with Google Ventures without ever promoting his own company. In the process, HubSpot indirectly gets plenty of coverage by being an integral part of the story. Takeaway: Write at the level that is best for the blog’s audience – not for everyone 2. your On June 21, Brad Coffey on HubSpot founder Dharmesh Shah’s blog, . And those numbers have increased since – proof again that blogs have lasting power. . But please, do your homework first. CNNMoney blog 2. Make it personal, not self-centered. valuable information 4. Know your audience. 1. Exposure beyond your normal readership. blog. 3. A relationship with the blog and a chance they may want to reciprocate by writing a guest post on from the blog to your website for SEO juice. – and limit your use of jargon. If you are interested in writing a guest post for this blog, 4. Public relations pick-up from other blogs and news media. , and why all the interest? wrote a guest blog post OnStartups.com OnStartups.com. 3. Challenge the status quo. Guest Blogging Brad Coffeylast_img read more

Continue Reading