3Q war had aroused all kinds of domestic groups discussed by chance in a group product manager, heard someone mentioned, Tencent QQ viscosity and high loyalty 360 too much, and 360 have no power to resist, the wonderful chess ink would like to put forward my own objection.
in the wonderful chess ink, viscosity and loyalty are two completely different concepts. What is viscosity? Product viscosity is more expressed by the user’s frequency and dependence on the product. Users can obtain value from the product to meet their own needs, users can be attracted by the outstanding features of the product, use and long-term use, and this is the product viscosity. For example, we often use the QQ, we can not do without this interpersonal based communication, and even social tools. For example, most people are able to endure a lot of pop ups and read online updates on their ebook chapters, which are reflections of viscosity. Sites with high viscosity tend to meet users’ needs in a certain way or in many ways. At this point, it was too early to think that product loyalty was too high.