The Lahore High Court adjourned a hearing into the spot-fixing allegations against Pakistani cricketers until September 22 after PCB chairman and the players failed to appear before the court on Tuesday.Pakistan Cricket Board legal advisor, Talib Rizvi said since its chairman Ejaz Butt and the players were in England they couldn’t appear in person and he represented the board.”The deputy attorney-general appeared in court on behalf of the ministry of sports and informed the court that since the cricket board was an independent body the ministry couldn’t interfere directly in its matters,” Rizvi said.The LHC has summoned the PCB chief, players and ministry of sports officials to hear a petition calling for the players alleged to be involved in spot-fixing to face treason charges.PCB chairman and Pakistan cricketers failed to appear before the Lahore High Court.Lawyer Ishtiaq Ahmed filed the petition in the High Court last week to initiate treason proceedings against players who are being investigated for alleged spot fixing on the current tour of England.Since then the International Cricket Council has already suspended the three suspected players — Test captain Salman Butt and pace bowlers Muhammad Asif and Muhammad Aamir.Ishtiaq today pressed the court to issue a notice to Ejaz Butt but judge Khawaja Sharif declined pointing out that since the ministry of sports had submitted its arguments he (Ishtiaq) should study it and submit his remarks at the next hearing.Ishtiaq has maintained that he wanted to see the players banned and their assets seized as they had brought a bad name to the country and the image of the sport.advertisement
MOST READ A five-time All-Star, the 33-year-old Horford joins point guard Kyrie Irving, who also won’t exercise his option to remain in Boston for the final year of his contract. Horford signed a four-year, $113 million deal in 2016.Among the preseason favorites in the Eastern Conference before last season, the Celtics finished the regular season 49-33. They were eliminated 4-1 in the conference semifinals by the Milwaukee Bucks.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logistics Panelo: Duterte ‘angry’ with SEA Games hosting hassles Catholic schools seek legislated pay hike, too Don’t miss out on the latest news and information. DA eyes importing ‘galunggong’ anew Giannis Antetokounmpo powers Bucks in bounce back win over Celtics PLAY LIST 02:29Giannis Antetokounmpo powers Bucks in bounce back win over Celtics00:50Trending Articles00:50Trending Articles02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss LATEST STORIES High 5: Cavaliers mulling options with 5th pick in NBA draft Boston Celtics’ Al Horford (42) pumps his fist after being fouled while making a basket by Indiana Pacers’ Bojan Bogdanovic, rear, during the second quarter in Game 1 of a first-round NBA basketball playoff series, Sunday, April 14, 2019, in Boston. (AP Photo/Winslow Townson)BOSTON — A person familiar with the decision tells The Associated Press that Boston Celtics center Al Horford will decline his player option for next season and become an unrestricted free agent.The person spoke to the AP on the condition of anonymity Tuesday because the decision has not been announced. ESPN was first to report Horford’s decision.ADVERTISEMENT Duterte wants probe of SEA Games mess Read Next Private companies step in to help SEA Games hosting View comments Horford was one of Boston’s steadiest players throughout, averaging 13.9 points and nine rebounds in the postseason. ‘Rebel attack’ no cause for concern-PNP, AFP Two-day strike in Bicol fails to cripple transport Cayetano: Senate, Drilon to be blamed for SEA Games mess Sports Related Videospowered by AdSparc
New research suggests swapping your ‘Netflix-and-chill’ time with a brisk walk or some housework could save you from nine types of cancer. Charles Mathhews, an epidemiologist at the National Cancer Institute, believes that while it is important to be more physically active it is more important to sit less. The expert who is helping to re-write the exercise guidelines warned that sitting for hours on end is linked to nine more cancers than previously thought.Previous studies revealed how just one hour of TV daily puts even the most active people at a higher risk of not just breast and colon cancer, but new research states that the risk is high for nine other cancers including lung and head or neck.Matthews shared the new research at the American Association for the Advancement of Science conference in Austin, Texas on Saturday.According to the Daily Mail, he said, “Watching TV is the major competitor to going out and being more active. Think of light activity and sedentary behaviour as flip-flopping each other.” In 2008, the latest physical activity guidelines for Americans recommended avoiding physical ‘inactivity’, a minimum of five hours of moderate activity and an additional two-and-a-half hours of vigorous activity through the course of the week.According to the National Institutes of Health, exercise not only keeps your waistline in check but also lowers risk of death from all factors.Most of us stuck with desk jobs end up leading a sedentary life, which is linked to early death from heart disease, stroke, type 2 diabetes, high blood pressures, falls, brain diseases, respiratory conditions and cancer. Just doing a minimum of up to seven-and-a-half hours of physical activity a week can reduce mortality risk by 20 percent.
We’ve often heard the saying “being a mum is a full-time job”; but, according to research, it’s actually closer to being two-and-a-half full-time jobs!A new American study has found that the average mum works an astonishing 98 hours per week – over twice the average working week of 39 hours.Researchers examined the schedules of 2000 working mums, with children aged five to 12. They found that the average work day of a mum starts at 6.23am and ends at 8.31pm.They found that even on their “free time”, mums tended to fill their time with tasks; and, of course, the weekends were just as busy as the week days!Most mums reported having just one hour and seven minutes of “me time” daily. We spend most of our “me time” in the bathroom trying to get a quick shower unaccompanied…Coffee, napping when possible, and the ability to put on an “angry” voice as required were also on the list of top 20 mum-approved lifesavers.We can definitely testify to the power of all of the above in a stressful situation – particularly coffee in the mornings, or a glass of wine after a very long day.What do you think, mums? Does this sound like a typical week in your life?We would love to know what you use as a life-saver when things get difficult. Leave us a comment and let us know.Source
Newsflash, fellow human being: More than half of your body is not human, according to a study reported by the BBC. No, seriously. The shocking report has revealed that human cells make up only 43 percent of the body’s cell count. The question then is: What in the world is the other 57 percent?The 57 percent. As it turn out, more than half of the human body is made up of microscopic colonists and not, well, human stuff. Now, we know what you’re probably wondering: What TF are microscopic colonists and how are they not human? Don’t worry, we’ll get to that in a bit.Microbiome. The important thing to know about this is that understanding this hidden part of humans — the microbiome — is rapidly changing how scientists understand diseases like Parkinson’s. What’s more, the field is even asking questions of what it truly means to be “human,” the BBC reports.The 57 percent. OK, so let’s get back to the 57 percent. Namely, what the hell is it? “The remaining 57 percent are bacteria, fungi and single-celled eukaryotes that live in our guts, in our mouths, on our skins, and in the female reproductive tract,” Sarkis Mazmanian, a microbiology researcher at Caltech, explained to the BBC.The 57 percent. Mazmanian added: “Bacteria far outnumber fungi and other microbes, and most of these microbes are found in the gut, thus almost all of the 57 percent are intestinal bacteria.” In laymen’s terms? The 57 percent is all sh*t you’ve been told to steer clear of your entire life. Yes, seriously.Essential. As icky as they may sound, these, um, things are important for your overall well-being. “They are essential to your health,” Professor Ruth Ley, the director of the department of microbiome science at the Max Planck Institute, told the BBC, “your body isn’t just you.”Microscopic creatures. No matter how well you shower, your body is always covered in these microscopic creatures. “This includes bacteria, viruses, fungi and archaea (organisms originally misclassified as bacteria),” the BBC explains. “The greatest concentration of this microscopic life is in the dark murky depths of our oxygen-deprived bowels.”More microbe than human. Speaking to the outlet, Professor Rob Knight, from University of California San Diego, further noted: “You’re more microbe than you are human.” Initially, it was believed that there are 10 times more bacteria cells in any individual’s body than human cells.Refined. “That’s been refined much closer to one-to-one, so the current estimate is you’re about 43% human if you’re counting up all the cells,” Knight went on to point out. That said, it hasn’t always been like this— meaning that even though you were born exclusively human, you became less human over the first few years of life as bacterial colonies took over.Born without. “Most studies show that humans are born without microbiome colonization, and thus, we acquire our resident microbes first during the birthing process and then throughout early life,” Mazmanian explained to the BBC. “By the age of three, our microbiomes look ‘adult like.’”Dynamic change. Speaking to Mel Magazine, Cédric Feschotte, a biologist at the University of Texas at Arlington, reveled that he agreed with Mazmanian on the matter. “I’d imagine that during our lifespan, starting from embryo, there’s a dynamic change in the number of microbes,” he explained.Exact percentage. Still, Feschotte doesn’t necessarily agree with all of it— namely, what he doesn’t agree with is assigning an exact percentage. His argument? That “it’s too difficult to account for the myriad different types of microbial organisms that make up our bodies,” according to Mel Magazine.Better understanding. However, Feschotte does believe that it’s important for scientists to continue to better understand how human cells interact with non-human cells. Why, you say? Because by doing so, people will be better able to understand the way human bodies develop.Increasingly evident. “It’s increasingly evident that there are intimate actions and behavior of cells between these microbial organisms and human cells,” Feschotte explained to Mel Magazine, adding that “this is why he believes there’s a growing appreciation for a holistic view of disease and how best to respond to an infection.”Transform health. Speaking to the BBC, Knight echoed Feschotte’s sentiments. “We’re finding ways that these tiny creatures totally transform our health in ways we never imagined until recently,” he explained.Human. So, what exactly makes you human if not your body? DNA, apparently— with a bit of some other stuff. “What makes us human is, in my opinion, the combination of our own DNA, plus the DNA of our gut microbes,” Mazmanian told the BBC. Sounds good enough.Source
World Water Day arrives, as it does every spring in the northern latitudes, with snow melt and rains feeding rivers with life-sustaining freshwater. It’s a familiar and comforting picture of renewal. With the changing season, I find myself reflecting on the past year and reasons for both alarm and hope about our global water future. 3 Reasons for WorryThere are many reasons to be concerned about water resource challenges around the world, but three in particular hit with force over the past year:Drought and food crisesThe first alarm bell sounded in Africa, where multiple countries are suffering some of the worst drought-related food shortages in more than a decade, driven by one of the strongest El Niño’s on record. International aid groups project that one million children in southern and eastern Africa are suffering severe malnutrition, and 2.5 million people across southern Africa are in crisis stages of food insecurity.While this crisis was driven by weather, it spotlights the kind of human misery that results from drought combined with often poorly managed water resources, such as inefficient irrigation practices and infiltration practices during droughts. It’s also a harbinger of disruptions that climate change will likely bring more of, particularly in parts of Latin America, Africa and Asia where poor populations are especially vulnerable.Extreme rains and floodsThe second alarm wailed over the opposite problem: too much water, falling too quickly. River floods caused $104 billion of damage in 2014, and flooding (river and coastal) made up almost half of all weather-related disasters in the last two decades, according the UNISDR. Floods are as perennial as seasons in many parts of the world, but studies clearly show that daily precipitation extremes have risen over the past 50 to 100 years—as much as 1 – 2 percent each decade since the 1950s. Just in the past six months, three-times-normal rains in Chennai, India killed nearly 300, while record-breaking floods in the southern United States (26 inches fell in some areas over just three days in March) led to the evacuation of 3,500 homes. WRI’s Global Flood Analyzer shows how these human and economic impacts could worsen in places around the world, depending on climate impacts, socioeconomic factors and investment in flood defenses.The silent groundwater emergencyIt’s been known for some time that we are draining the world’s aquifers faster than we can replenish them, but new analysis paints an even starker picture than many realized. Researchers at the University of California, Irvine, using data from NASA’s GRACE satellite mission, found that since 2003, water reserves in 21 of the 37 largest aquifers globally have declined. Further, more than half of the declining aquifers are depleted to the point that regional water supplies are at risk. This is a frightening prospect, as more than 2.5 billion people rely on aquifers as their primary water source, and groundwater is often the emergency reservoir for agriculture and municipal use when rivers aren’t flowing.3 Reasons to Feel HopefulYet while the statistics are stark, we’re also at an unprecedented time of opportunity for better water management. New examples continue to crop up on how businesses, cities and governments are understanding the connections between water and climate, taking the right steps to capitalize on them, and beginning to scale up strategies that work. Some powerful opportunities lay before us that can help create a more water-secure future:Aligning the Paris Agreement and SDGsThe past six months saw international adoption of two remarkable agreements: the new UN Sustainable Development Goals (SDGs) and the Paris Climate Agreement. These international commitments can actually be mutually reinforcing, if implemented well. A study by the French Water Partnership and Coalition Eau noted that 92 percent of the 100 countries with new adaptation plans mentioned water as the top priority area. The SDG goal on water for the first time includes a target (SDG 6.4) on sustainable withdrawals and improving sectoral water use efficiency. Taken together, these are landmark opportunities for communities to become better adapted to future climate realities and meet their water needs.In fact, better water management can actually help achieve some of the goals outlined in the new climate Agreement. Energy needed to pump, heat and treat water is enormous, with some estimates putting it at 13 percent of U.S. electricity use, and even higher where water is moved long distances, such as in California (19 percent of total electricity use). Having to pump water from deep underground or far away basins, or wasting water through inefficient uses and leaky pipes, takes a tremendous energy toll. Better, more efficient water management can help reduce energy use and its associated emissions.Helping farmers produce more with less waterGlobally, agriculture uses 70 percent of all water and consumes more than any other sector. Many of the world’s poor survive on food they grow, and food they sell is vital to broader food security in many countries. In Burkina Faso, Ethiopia and elsewhere in Africa, farmers are now employing simple “regreening” strategies like allowing trees to grow on farms and harvesting rainwater in order to improve soil moisture and fertility. These farmers have increased crop yields and helped restore depleted aquifers and wells. In fact, a recent WRI working paper showed that approaches for improving land and water management on just 25 percent of sub-Saharan Africa’s 300 million hectares of prime cropland would result in an additional 22 million tons of food.In a much different way, Australia’s water rights allocation and trading system for the Murray Darling River basin has transformed its agricultural sector. The system allows farmers to quickly decide what to plant, or whether to sell their annual water allocations, based on market conditions. It’s helped the country’s large commercial agriculture sector trade water to higher economic value crops (e.g., wine, fruits and nuts) and incentivized more efficient irrigation and cropping practices.Cities can lead the wayHalf the global population now lives in cities, which are straining to meet the needs of growing populations and economies as they compete for scarce water resources in many areas. Yet cities are also emerging as centers of water management innovation.Australia’s 15-year long Millennium Drought, which began in the mid-1990s, caused cities to make major investments in water-efficiency programs like installing low-flow fixtures in homes and buildings, providing audits and cost-sharing for retrofits and water recycling systems, and requiring new buildings to have systems to capture rainwater for non-potable purposes. According to a new report that looks at lessons from the continent’s experience, South East Queensland reduced residential water demand by 60 percent during the drought(to 33 gallons per capita per day), and has since only increased to 45 gallons per capita per day since the drought ended. These savings helped to delay or eliminate the need for expensive, new water and wastewater infrastructure to accommodate future population and economic growth.Cities around the world are also grappling with costly, energy-intensive wastewater treatment plants—and a handful are pursuing an innovative solution. “Sludge,” or the organic matter left over from treating wastewater, can be used to produce methane, which can power treatment facilities or fuel vehicles. Cities in Germany, China, the United States and elsewhere are experimenting with this waste-to-energy technology, but the potential for urban areas around the world is tremendous. According to the World Bank, as much as 168 terawatt hours (TWh) of energy – the equivalent of 23 large (1,000 MW) thermal electric power plants – is available in energy savings from the wastewater treatment sector each year.The challenges we face this World Water Day are undeniably huge. But we can’t afford to be in denial, or hand wring, or let complexity paralyze us. The kind of actions described above—and many more—can and will make a measureable difference. Is there cause for worry? Of course. Is there equal reason for hope? Yes. Now is the time to seize on the clear opportunities before us and act.
High transaction costs can undercut investor profits. To reduce these costs within their portfolios, investors look for markets with high demand and large transaction sizes. Commercial financiers typically aren’t interested in an investment until it reaches a scale of around $10 million, as Bruce Schlein, a sustainability and finance leader at Citi, noted in a forum panel.To create the scale needed for commercial investments, government action can aggregate demand for finance from multiple projects. The Berlin Energy Agency, for example, creates pools of public and private building efficiency projects to make them attractive to energy service companies that provide technical assistance and funding. To date, the program has reduced energy bills by more than $199 million.StandardizationInvestors need a way to assess bundles of projects, rather than looking one by one. In established markets like auto sales or student loans, lenders have common standards for categorizing financial products and risks. The financial sector is only beginning to use these for buildings.Existing market standards, including green building certifications like EDGE, LEED and others, are often familiar to investors. Investors may, therefore, better understand projects that use these certifications, which can increase the likelihood of investment. Governments can use policies such as financial incentives to encourage broader adoption of these existing market standards, which can help increase the demand for building efficiency technologies to meet those certifications.Project documentation standards, like the Investor Confidence Project protocols, make projects comparable by standardizing the data points provided to and assessed by financiers. Standard data also allows investors to assess multiple projects quickly, categorize them by risk and sell them in groups to a secondary market, as is beginning to happen in initiatives like the Warehouse for Energy Efficiency Loans (WHEEL) in the United States. Secondary markets in turn enable larger-scale investments and greater confidence in returns.SegmentationJakarta in evening. Photo by Osrin/Flickr The building market’s fragmented nature presents challenges for investors looking for profit. Even in a single city or district, investments in building efficiency could involve a wide variety of technologies (air conditioning, boilers, lighting), property types (homes, offices, schools) and decision-makers (building managers, homeowners).To complicate matters, each market segment involves different barriers and motivations for investments in efficiency. For example, homeowners are often motivated by a desire for a comfortable temperature in their house, but any costly or inconvenient upgrades discourage action. Businesses tend to be more concerned about productivity and their reputation, and will therefore be more likely to consider the lifecycle costs of their investment.Governments and NGOs need to design mechanisms that appeal to the varying motivations of building decision-makers in different market segments. For institutional real estate investors, for example, Carbon Trust demonstrated why greener commercial buildings are attractive investments: They rent at a premium, have lower vacancy rates, and make employees happier and more productive.SequencingCities that only offer short-term or one-off building efficiency policies are unlikely to develop the scale or stability needed to transform their real estate market toward demanding efficiency. But governments that develop a long-term vision with a sequenced package of policies create a healthy market for building investment.The government of Jakarta, for example, adopted both a new energy code for all buildings and a tax rebate for buildings that exceeded standards, encouraging investment by those that simply want to comply with the law and more investment by those who see efficiency as an opportunity to reduce costs or improve their business. As of May 2016, the program was saving around $68 million every year.The pathway to commercial financing may also follow a sequence. Bruce Schlein of Citi observed that the company’s investments in energy efficiency often stemmed from an early combination of philanthropy and government support. To replicate this elsewhere, government, finance and civil society groups in local markets should cooperate closely on stepping stones to success.Building Efficiency Accelerator: Putting Principles into ActionEach of these methods align with actions cities are taking in the Building Efficiency Accelerator (BEA). Cities that join the BEA partnership commit to implementing a building efficiency policy and a demonstration project, which often then mature into a project or program investment pipeline.As the 28 Building Efficiency Accelerator cities move to implement their actions in 2017 and fund the implementation of future efforts, their commitments are complementary and reinforcing. Clear policies encourage investments, and investor interest encourages government action – getting us back on track to deliver against our 2030 Sustainable Energy for All goals. The combination leads to strong markets for building efficiency that attracts more private investment at less public cost: an efficient solution for clean, affordable energy. The 2017 Sustainable Energy for All Forum kicked off with a stark warning: The world is not on track to reach its 2030 energy goals, including those on efficiency. To speed action, leaders in government and finance will need to better coordinate policy and investment to move more money toward clean energy.More than ever before, investors see opportunities to make money in energy infrastructure upgrades like efficient buildings, clean transportation and renewable energy generation. But to create healthy investment markets, financiers say that governments need to adopt regulation and foster voluntary programs. Good public policies can complement and drive private investment to building efficiency. How? In the buildings sector, we hear at least five ways.StabilityInvestors seek predictable outcomes. Without clear policy or guaranteed returns, private investors are unlikely to lend to building efficiency projects.Governments can establish policies that set expectations for the building sector. Cities that adopt and enforce building energy codes, for example, can quickly increase local demand for energy efficiency technology. Stable demand means a stable market for finance. Tanya Müller García, Secretary of Environment for Mexico City, said at the forum that the city’s new construction regulation, which includes energy efficiency standards for the first time, is beginning to create more demand for voluntary energy efficiency.Private investors also want evidence that the money they lend will be repaid. In new markets where a record of repayment does not yet exist, governments that guarantee repayment can better attract investment. Risk-sharing agreements, such as one between the Government of India and the World Bank, designate who will take financial losses and by how much, taking some burden off of financial institutions.ScaleBerlin is pushing forward innovative approaches to efficiency. Photo by VV Nincic/Flickr
. Webinar: Twitter for Marketing and PR , word or phrase (up to three words) is being Tweeted more than usual, they put it on the front-page of Let’s examine that idea more closely. Twitter Search hashtag hashtags are pointless While usernames do not trend and will not appear in the topics list, the sheer volume of tweets would likely drive @hubspot there was essentially no effect when it “trended” More recently, we can look at the rate of follower growth experienced by our it’s important to look past the feel-good benefits and figure out if there is any real business value A hashtag is a word or string of characters that starts with a number sign. When a hashtag appears in a tweet, it links that word to its Twitter Search results page. We’ve established that for marketing, (in the image on the right) and on the home page of account. When we map the three most recent times the “#hubspot” hashtag became a trending topic, Topics: The alternative would be to put @hubspot at the end of the “Tweet this link” and ask people to label their tweets with “@hubspot” at the end instead of “#hubspot”. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack huge follower increases Other Trending Topics? Also Useless. Beyond the zeitgeist value they provide, hashtags and trending topics are largely useless for marketing via Twitter. That’s initially pretty appealing from a marketing perspective, but there’s a problem: Why Hashtags Are Useless Unfortunately, that doesn’t fix the above-mentioned problems — it merely reduces the functionality of the word (no more link to Twitter Search). Many marketers think of hashtags first when they think about “going viral” on Twitter. Don’t Trending Topics Attract New Followers? In social-media marketing circles, “trending topics” on Twitter are somewhat of a status symbol. , which is a more useful asset than the ego-boost that comes with “trending.” When Twitter’s secret algorithm decides that a . (especially when compared to what happened when popular users tweeted it). You should use @username instead of #hashtag in Twitter-based calls to action whenever you can One benefit some marketers assume trending topics have is that they give the word, phrase or hashtag added exposure because they appear in a number of places. Hashtags search results page we see that with one exception, there was no accompanying lift in followers So What’s the Takeaway? That one exception was a huge webinar we did with close to 3,000 live attendees, so many of the new followers we got could have been related to the sheer buzz generated by the webinar, not by the hashtag. . Twitter Search doesn’t explain what the hashtag means Originally published Apr 24, 2009 8:30:00 AM, updated October 20 2016 to trending-topics. , on the Twitter Back in October of 2008 I did a little test and started a trending topic (not a hashtag but rather a three-word phrase: “Viral Tweet Test”) and monitored the rate of tweets over time using that phrase. When we graph the Tweet velocity, traffic and comments generated by the test against important events in the life of the meme we see that When we schedule and promote a webinar, we include a “Tweet this” link on the page that uses the #hubspot hashtag in it. During the webinar we suggest that viewers tweet their questions with the hashtag. This produces the huge wave of tweets required to push #hubspot into the trending topics, but does very little for our follower counts. . Multi-word phrases can be crafted to make a bit more sense, but for the most part, any phrase common enough to trend will probably be opaque to those who aren’t already familiar with it. In other words, the extra visibility didn’t help accelerate the meme. Want to learn more about using Twitter for Marketing and PR? Download the free webinar , but hashtags aren’t the only thing that can “trend.” You could simply take the word you had been previously using as a hashtag and remove the number sign. for tips and tricks to drive inbound marketing using Twitter. Unless you’re already involved in the conversation, the Twitter search results page is usually useless — so useless that you often see Twitterers asking “What the heck is #suchandsuch? And why is it a trending topic?” some user’s accounts When your brand achieves trending-topic status, you get an ego-boost, just like when you hit the front page of Digg. But just as with Digg,
1. What is SEO? SEO (Search Engine Optimization) is the practice of making your website more appealing to search engine crawlers (Google, Bing, Yahoo etc), therefore moving your site higher up in the organic search results. SEO involves making the best use of keywords on your website pages and in your blog articles, as well as using some HTML behind the scenes to help search engines identify images and easily read your site. If you are interested in finding out how well your site is optimized for search engines, benchmark it against 3 million others by entering your URL in HubSpot’s Website Grader . This will give you a good idea of where you currently stand in terms of SEO best practices. Why is this important to your business? Organic search results are the unpaid results that you see when you conduct a search. Unpaid results are clicked on more often than the paid ads, so it’s important to be on the first page. Why the first page? Ask yourself, when was the last time you went to page 4 of a search? The answer is probably never, so optimize your site and blog for keywords and follow the best practices contained in this document. 2. What is a CRM? CRM stands for Customer Relationship Management. SAP , Oracle and Salesforce.com are some the most commonly known CRM systems. The purpose of a CRM is to automate and synchronize the activities of your sales, marketing and customer support teams. A CRM can support your business in a number of ways ranging from selling and fulfillment to identifying and rewarding loyal customers. How can a CRM help your business? A CRM allows your sales team to see valuable qualifying information about prospective clients. It allows management to see what the sales team is up to and improve the way you maintain contact with customers and prospects. 3. What is a CMS? CMS is short for Content Management System. A content management system is a collection of procedures designed to facilitate communication, improve reporting, share stored data and reduce repetitive content on a website. It also allows non-technical users the ability to create and manage content on their websites. How a CMS can help your business? A CMS will allow you to save money on costly changes done by outside web vendors because you will be able to do the bulk of the work in-house. It also turns once time consuming redesigns into manageable shorter projects. 4. What is a blog? A blog is a website or a portion of a website that is dedicated to creating regular entries that can come in the form of text, video, audio and images. If you are reading this article, you have found one of HubSpot’s most valuable assets. Our blog provides a wealth of knowledge around inbound marketing as well as SEO. It has become a destination for our blog followers and has helped establish HubSpot as a thought leader. Why is a blog important to my business? A blog is considered an asset because it is an opportunity to establish yourself as a thought leader, create a community around shared interests, encourage interactivity, create additional pages for your site and optimize for keywords. A blog should be updated regularly because the more often you publish, the more often the search engines will crawl your site and index your pages. All of this will contribute to you reaching the first page of organic search results. 5. What is a social network? When I talk about social networks, I am more accurately referring to social media networks, such as Facebook, Twitter and LinkedIn. Social media networks have grown faster than either radio or even television did in popularity. That’s why for marketers social media monitoring isn’t an option. It is a must! If you aren’t part of the conversation, your brand may be falsely represented or your competitors may be gaining an advantage over you. Be active in the conversation and at the very least be listening to it. If you’re into a killer webinar on social media marketing, this link is for you. Why is social media monitoring important to my business? Knowing what potential or current customers are saying is crucial to protecting your brand. Social media gives you an opportunity to respond to positive comments or criticism quickly and efficiently. Lastly, if you keep tabs on your competition, you’ll know what they are up to in real time. Knowledge is power and social networks are one of the most powerful tools out there to reach and interact with a large audience quickly. Marketing Takeaway Business today moves at a different pace than it did even 5 years ago. Being able to find information, gain knowledge around what is being said about your brand and nurturing existing leads and customers is critical to the success or failure of your business. The items mentioned in this installment of ‘what is?’ are tools that should be considered as part of your marketing strategy for 2011. Photo Credit: Marco Bellucci Topics: SEO Originally published Jan 13, 2011 1:00:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Event Marketing Two weeks ago, HubSpot hosted the world’s biggest webinar, which attracted over 30,000 registrants and close to 11,000 attendees. The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci. Not only did the 11,000 attendees learn about the science of social media, but they also benefited from the related conversations with thousands of other Twitter users. Creating a hashtag on Twitter allows for event attendees to connect with each other and discuss your event, which you can then measure and use to gauge the topic’s success.On August 23rd, the hashtag #smsci was used to facilitate and track the conversation around Dan Zarrella’s “The Science of Social Media” webinar. Hashtracking.com allowed HubSpot to follow the effect of conversations surrounding the event. Its analytics allow users to track campaigns, measure reach, and calculate the influence of a given topic. The hashtag #smsci was mentioned in 13,500 tweets and resulted in over 19.7 million impressions, most of which occurred during the span of webinar. For marketers, having access to these type of statistics can help to measure the effect and reach of their events and promotions.Hashtag Goals & StrategyIn order to get your hashtag to spread as much as possible or — even better — to become a trending topic on Twitter, it’s important to generate a large number of impressions with your hashtag. You can do this by creating tons of tweets that include your hashtag or by deploying a more strategic approach by leveraging users with substantial reach to tweet your hashtag. For example, for #smsci, just one tweet from @tw_top_business generated over 249,000 impressions. HubSpot’s Twitter account (@HubSpot), which has a reach of 128K followers, also helped to make the hashtag trend. With only 33 tweets, @HubSpot generated 4.2 million impressions.How to Get the Most Out of Your Hashtags1. Keep It Brief: When creating a hashtag for your own event, be sure to keep it short and easy to remember. When your attendees use the hashtag in their tweets, remember they are only allotted 140 characters. By keeping the hashtag brief, your audience saves room to include more commentary about your event.2. Create It Early: It’s important to generate buzz around your topic by introducing your hashtag well before the launch of your event. The hashtag #smsci was created weeks before the webinar was held to promote the event and gain recognition with the audience. Create your hashtag as soon as you conceptualize the event to get the conversation going early.3. Be Strategic: Remember that you can save time and effort by leveraging the reach of other powerful users. Your hashtag should be engaging enough to organically attract the attention of notable influencers. However, it doesn’t hurt to take a look at your followers and see how you can appeal to those with large followings. Just a few tweets from them can generate the large number of impressions you’re looking to create.How else can you use Twitter hashtags to generate buzz around and interest in online or offline events?Photo Credit: Rosaura Ochoa Originally published Sep 7, 2011 5:01:00 PM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Responding to a question in Parliament on Wednesday (August 9), Minister of State for Home Affairs Kiren Rijiju said that the government was firm on deporting about 40,000 Rohingya Muslims from the country.As per government estimates, Rohingya’s population has increased four times in the country in the last two years. In 2015, their population was estimated to have been 10,500, as per Kiren Rijiju reply in the Lok Sabha given two years ago.In a written response, the Home Ministry informed the Rajya Sabha that the central government has directed the concerned state governments to set up task force at district levels to identify and deport the illegally staying foreign nationals.WHO ARE ROHINGYAS?Rohingyas are ethnic Muslims of Myanmar living in Rakhine province in the Arakan region. Following clashes between dominant Buddhist communities in Myanmar, a large number of the Rohingya Muslims were forced to leave their country beginning 2012.The government of Myanmar does not recognize Rohingya Muslims as citizens. They are effectively stateless people since 1982 when Myanmar passed a new citizenship law. Officially, Myanmar government refused to recognize the Rohingya as an ethnic group.In 2015, Myanmar stated that as terminology, Rohingya had “never been included among over 100 national races of Myanmar.” It says that Rohingya Muslims are mainly Bengali’s settling in the country illegally after Myanmar’s independence in 1948 and in the aftermath of 1971 Bangladesh Liberation War.On the other hand, there are some references saying that Rohingyas had settled in the Arakan region as early as 15th century. Rohingya Muslims claim that they are native of the Arakan region. The term Rohingya is said to have its origin in word Rakhanga or Roshanga. Arakan’s another local name is Rohanga.advertisementIn 1799, some European writers identified Rohigya Muslims as Rooinga living in the Arakan region as different from neighboring Hindus. But, the government of Myanmar does not agree with the claims of the Rohingyas.MIGRATION TO INDIAFollowing the clashes and absence of protection from the government, the Rohingya Muslims started to flee the country in boats. Their boats kept floating in the Bay of Bengal and along the Strait of Malacca prompting journalists to give them the name of Boat People.India being the largest neighbor of Myanmar, Rohingyas flocked to India with the hope of better livelihood and shelter as refugee. But, India does not have any specific refugee plan. So, the Rohingya Muslims, who could enter the country, started looking for jobs and settled wherever they got a source of income.As of now, the Rohingya Muslims are, according to the Home Ministry, mostly settled in Jammu and Kashmir, Haryana, Delhi, Maharashtra, Rajasthan, Uttar Pradesh, Andra Pradesh and Manipur. The largest number of Rohingyas is in Jammu and Kashmir government.According to the Jammu and Kashmir government’s estimate, there are around 5,700 Rohingya Muslims in the state. However, the central government says that their number could be around 10,000-11,000 if actual headcount is carried out.Responding to a question in Parliament yesterday, Minister of State for Home Affairs Kiren Rijiju said that the government was firm on deporting about 40,000 Rohingya Muslims from the country.As per government estimates, Rohingya’s population has increased four times in the country in the last two years. In 2015, their population was estimated to have been 10,500, as per Kiren Rijiju reply in the Lok Sabha given two years ago.In a written response, the Home Ministry informed the Rajya Sabha that the central government has directed the concerned state governments to set up task force at district levels to identify and deport the illegally staying foreign nationals.Responding to a question in Parliament yesterday, Minister of State for Home Affairs Kiren Rijiju said that the government was firm on deporting about 40,000 Rohingya Muslims from the country.As per government estimates, Rohingya’s population has increased four times in the country in the last two years. In 2015, their population was estimated to have been 10,500, as per Kiren Rijiju reply in the Lok Sabha given two years ago.In a written response, the Home Ministry informed the Rajya Sabha that the central government has directed the concerned state governments to set up task force at district levels to identify and deport the illegally staying foreign nationals.REFUGEES IN INDIAThe government of India has not set up any refugee camps for the Rohangiyas living in India. Interestingly, according to the central government, there are no refugee camps for Bangladeshi refugees either. But, there are 107 camps in Tamil Nadu and one in Odisha for Sri Lanka refugees.As for the Tibetan refugees, the government has, in principle, given them political asylum but they are staying in settlements on their own in the country.advertisementNow, that the government has made it clear that it would work for deportation of Rohingya Muslims, concerns are being raised about their safety.Amnesty International India, in a statement issued yesterday said, “Forcing Rohingya asylum-seekers and refugees back to Myanmar would violate the international principle of non-refoulement – which is recognized in customary international law and is binding on India – that forbids states from forcibly returning people to a country where they would be at real risk of serious human rights violations.”Responding to a question in Parliament yesterday, Minister of State for Home Affairs Kiren Rijiju said that the government was firm on deporting about 40,000 Rohingya Muslims from the country.Also Read:Poonam Mahajan launches Bharat Jodo campaignTMC MP seeks equal treatment to women in films, sports
Smart Content Originally published Nov 24, 2014 12:00:00 PM, updated July 28 2017 Personalized marketing is more than just a buzzword you should use when trying to fit in at networking events. Gone are the days of the generic blast email and one-size-fits-all website. Today, three out of four companies personalize their marketing efforts, most commonly across websites and emails.And it’s what consumers want. Overwhelmingly, customer engagement is cited as the top reason for prioritizing personalization in marketing. It makes sense, really — why wouldn’t I prefer content that speaks directly to me and my interests? Maybe I’m skewed as a marketer, but if you’ve taken the time and energy to learn a bit more about me, I’m more likely to take the time to listen to your pitch and probably more likely to make a purchase.When you know more about your audience, you can present them with customized marketing, all targeted through the channels they engage in most. What could you do with more, enriched information about your prospects and customers? Here are some ideas for different types of information you can gather about your audience, and how you can use them to personalize your marketing efforts. While not all of these may be applicable to your business and your audience, they can give you a jumping-off point for new personalization ideas.Demographics and Interests1) The BasicsJob title, age, gender, marital status, education level … these are some of the very basic pieces information you may already be collecting that can easily be used to offer targeted content to your audience. For example, someone who is married may be interested in a two-for-one vacation offer via email.2) Life EventsThese refer to major life changes, like purchasing a first home, moving to a new area, becoming a parent for the first time, etc. Be thoughtful about what might be on someone’s mind as they experience these events and provide them with related content and offers. Someone who just purchased a new house, for example, may be very interested in a blog post on the top three things to know about homeowner’s insurance.3) Life StageThese attributes indicate things like presence of children in the home, whether someone owns or rents, if an individual is a business owner and more. Life stage is another attribute where you can assess what could be on someone’s mind and provide them with the right content at the right time. A great example is offering a discount on dorm room essentials to the parents of students about to go off to college.4) Channel ReceptivityThis attribute answers the question “How receptive is someone to marketing programs in different channels?” For example, if you know certain people have engaged with you in the past via email, email campaigns could be a more appropriate channel to reach those individuals rather than through Facebook.Website Activities5) Recent PurchasesUnderstanding someone’s shopping habits and particularly what someone most recently purchased from you can be especially powerful for retailers looking to cross-sell their customers. For example, if someone recently purchased one type of cosmetic, you could surface a related product that other similar customers have purchased in the past.6) Site ArrivalHow did your site visitors arrive? Was it a referral through social media? A Google search? A click in an email campaign? Knowing this can help you target visitors with content most relevant to what they are seeking, such as creating a custom call-to-action to share a piece of content based on the social network someone’s coming from. 7) Abandoned CartsIf you’re an ecommerce business, you can find out a lot about someone based on what they considered purchasing from your online store. Use abandoned shopping cart information to remarket those forgotten items to them via display ads or email campaigns, perhaps even offering a discount they can’t refuse.8) Types of Content Being ViewedKeeping tabs on the types of pages your website visitors are engaging in can tell you more about what stage in the buying cycle they are in. This helps you target them with more relevant target to push them further through the funnel. For example, someone looking at your pricing pages is more likely closer to a purchase than someone who only downloaded a whitepaper.9) Topics of Content Being ViewedAre your visitors seeking out specific content or topics within your site? This information can be a great way to personalize with relevant content. For example, if someone just downloaded an ebook on Facebook marketing, they probably would love more information about Facebook.10) Blog or Newsletter SubscriptionsIf someone signs up to receive your blog’s updates or your email newsletter, you can take advantage of preference centers to find out what topics your subscribers might want to learn more about. Additionally, if someone subscribes for your content, that means they are likely very engaged with your brand, and may be open to learning about the products and services you offer.11) Device and Location AccessKnowing whether someone accesses your website on their mobile phone or their desktop computer can help you deliver the right form of content for the size of the screen. Additionally, knowing where location-wise your visitors are when looking at your site can be an opportunity to regionalize content you display.12) Guest vs. Logged InIf you have a member or customer portal that visitors can log in to, you can present content and offers that are targeted to that status. Another way to use this information is through frequency of log in — someone who logs in to your site regularly may want to see different content each time.What other attributes are you personalizing offer based on? How are you gathering this information? Tell us in the comments! 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A pop-up shop, by simplest definition, is a temporary retail location, with the goal of making a permanent impact with your audience. More and more brands – ranging from established retail giants to ecommerce companies – are using pop-up shops as a mechanism to build stronger relationships with their customers.Notice that the goal is relationships, not sales? Sales are nice, but pop-ups have a unique ability to build relationships between customers and brands, so the goals are often driven more by marketing and awareness than revenue.Regardless of which industry you’re in, we live in a hyper-connected world where consumers are exposed to more options than they can possibly digest – from fashion to food to social causes. Everything is a click away, yet the level of interaction can sit on the surface, often on a superficial level.In this environment, consumers crave personalized interaction. They crave an experience that will surprise and delight them.Let’s explore how a pop-up shop can be a critical tool for your ecommerce brand to create an immersive experience that conveys your brand promise, lifestyle message, and bridges the “touch-feel” gap that can be common in our online world. While there are numerous reasons why you would launch a pop-up, here are three of the most common ways that it can make an impact on your business.Focused Learning and TestingWhen UK based online retailer, boohoo.com, came to the U.S. this fall, they created a shoppable showroom, fully integrated with technology and social media initiatives. Through a partnership with the tech company Stylinity, they were able to truly connect to online and offline worlds. Customers could photograph their boohoo looks and a record of it was sent to both them and the brand. Moreover, they could share these outfits on social channels and garner feedback from friends on which look was best. On the last day, guests could tweet for clothes and take home whichever look they wanted. The hashtag #theboohoostore blew up! And from this, the boohoo.com now has data on most popular styles and which pieces moved (and didn’t) at a number of different price points. They have word clouds of data on most used words and how the U.S. market felt about the fast-fashion UK retailer. And, as a bonus, they saw a boost of online sales in the last week from student websites and the NY & NJ region.This is a great example of how designers, brands, and retailers can utilize pop-ups to test numerous “ingredients” of their product mix. They could be testing usability of a newly launched product. They could analyze customer engagement, price point sensitivity, or color choices.Step one for a brand looking to use a pop-up to learn is to define the question. What is it they’re trying to figure out? Once they’re clear what they’re looking for, they must establish a certain number of constants, factors that never change (the scientific “controls” of this grand experiment, so to speak). Finally, they must use their pop-up activation to begin collecting data to analyze.A common way to do this is by monitoring social media. If your target audience are digital natives and social sharers, you can collect a lot of data through these platforms. Set a hashtag for your campaign and be sure to have someone on your team ready to listen and interact. The key word here is listen! You can collect data on what words were said most often — positive or negative — in association with a designated hashtag during that activation. You can also gain valuable feedback about what your customer cares about. Maybe something different really inspired them other than what you thought it would be? Maybe they explain the reason they were hesitant to convert? Maybe you learn there’s a whole segment of fans out there that you didn’t even realize existed?In-Depth Customer EducationCanadian-based technology company, Shopify, is a wonderful example of a company who successfully utilizes pop-up shops to educate its customers and ultimately establish a deeper connection. Through Shopify’s retail initiative, businesses owners who use the platform for ecommerce, or who are thinking about it, have dedicated destinations to visit where they can sign up for workshops and work side-by-side with experts and elevate how they utilize the technology via design, app integration, product photography, and more. It instills the message that by using this platform, they have a true partner in their success, and that Shopify is more than just a tool. Instead, these pop-ups brand them as an expert community that users can rely on to learn best practices for growing their business.Companies with complex offerings, new formulations, or a special mission can benefit from giving customers an in-depth, in-person demonstration of their product at a pop-up shop. By allowing a customer to take a deep dive into real-time, hands-on, live demonstrations, you’re giving them a clearer idea of who you are. When this is done properly, the environment makes the customer feels like this brand is educating them, not just selling them a product. Immersing Your Customer in Your BrandThe #DaisyMarcJacobs Tweet Shop is a great example of a brand that understood their customers and delivered an immersive brand experience pop-up shop. No matter how many times they went to the Marc Jacobs store a few blocks away the following weeks or months, they would never have the same experience that they got in those three days during New York Fashion Week, where they could participate in the brand conversation and get free products for it.They could hear DJ Jilly Hendrix spinning, have coffee from a solar-powered coffee truck, get free manicures, see great artwork by Langley Fox Hemingway, and receive free Marc Jacobs products in exchange for a Tweet. They had an opportunity to engage with the brand in a way that they wouldn’t be able to do the next week.Brand message is the number-one thing that could make or break your company: it’s the promise you make to your customer. By creating an immersive experience, you allow customers to experience your brand on a whole other level, and empower them to feel like they’re truly involved in your brand.In order to achieve this immersion, your imagery, product quality, and lifestyle message must be consistent, and the temporary spaces you create should deliver an environment that makes your brand feel approachable and attainable. It should allow customers to step into a world that might have otherwise seemed beyond the realm of possibility.ConclusionWhile a brand will always care about sales, it’s important to remember that’s only one benefit to be gained from a pop-up shop. If you also use your in-store experience to learn, the impact it can have on sales can be longer term and much more significant. Data collection has gotten better and better, and anything from foot traffic, to sales conversions to social media activity can help inform your brand about decisions to make in the future.Ecommerce brands that approach temporary stores as a way to learn, educate and truly immerse their customers in the brand promise and lifestyle experience are the ones who get the most long term benefits from their pop-ups. Remember, although it’s temporary in nature, the impact of a pop-up can be permanent.Melissa’s debut book The Pop Up Paradigm is now available on Amazon. Originally published Dec 19, 2014 10:55:00 AM, updated February 01 2017 Ecommerce Marketing Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Content Creation Originally published Aug 10, 2016 6:00:00 AM, updated February 01 2017 Blogging can be a powerful way for you to build your personal brand and increase the visibility of your company within your industry. Ideally, both at the same time.Your end goal, of course, is to become a top leading expert on the topics that matter to your niche. And when you’re first starting out, committing to a niche is important. You must own and dominate it.Yet, a day will eventually come when you’ve exhausted your niche. You’ll realize that you have finally worked “until you no longer have to introduce yourself,” as the great anonymous once put it so eloquently.What do you do then, when the “law of diminishing blogging returns” kicks in?If you’ve reached this point, you may want to start exploring topics that are outside of your core niche. After all, writing off-topic posts can have many benefits. To help you better understand this strategy, let’s walk through some of the reasoning, as well as a few tips for getting started.5 Smart Reasons to Create Content Outside Your Niche1) You can reach much bigger audiences.Once upon a time I was a nobody, writing for an internet marketing company nobody had ever heard of. A smart content promotion strategy changed all that.Suddenly, I was no longer writing about marketing topics just on the WordStream blog. I was writing for major industry publications like Search Engine Land, Moz, Search Engine Watch, and Search Engine Journal about PPC, display advertising, social media marketing and advertising, and SEO.At this point, I was thrilled when a blog post would become a “unicorn” — getting tens of thousands of views, and absolutely thrilled whenever one would get a couple hundred thousand views.This was a great achievement. But I soon realized I was hitting my own point of diminishing returns by writing about advertising and marketing. So I started going off-topic a couple of years ago. I started writing for Inc.com, mainly about startups and entrepreneurship — which I’m ridiculously passionate about.Now, suddenly, the unicorns were even more sparkly and amazing. When I’d hit a home run with a blog post, it might get a million views. And if I hit a grand slam with a blog post, it might get more than 10 million views.And they weren’t all about marketing; they spanned across topics like boosting your intelligence and making a first impression.Bottom line: What you lose in topical relevancy you’ll make up for in volume.2) You can start biasing future customers.When you’re creating content, there are a couple of types of people you need to think about:People who know they need the product/solution you sell.People who don’t yet realize they need the product/solution you sell.Writing about off-topics is a brilliant way to reach and start biasing that second group of people toward you and your brand. And that’s why I started writing about entrepreneurship. Entrepreneurs probably aren’t actively looking for articles about AdWords, but small business owners are definitely interested in marketing topics.Writing about off-topics allows you to connect with people before they even need the types of services your company provides. By establishing a relationship through a shared interest now, you can increase the odds that later on those same people will come to you first and become your customers when the need arises.3) You can increase your social media engagement.If you’re fortunate enough to write for a large publication such as Inc.com, which has millions of fans on Facebook and Twitter, you’ll see your follower counts soar. All you have to do is write about interesting topics.Every time Inc.com shares my content organically, I pick up more followers: When I started writing for the publication couple of years ago, I had less than 100,000 Twitter followers. Now, I have more than 300,000 followers.Medium is another great platform to pick up new readers with your off-topic posts. Plus, publishing on Medium might help you get noticed by a publication with a large readership.Just as one example, I published a post on Medium about multitasking that generated almost half a million views.It was so successful that it ended up being syndicated on a couple major publications, and it was tweeted by the Arianna Huffington. Amazing, right? Is multitasking killing your brain? Yes! https://t.co/n1Jne0MxxS— Arianna Huffington (@ariannahuff) February 5, 2016At the end of the day, having more followers gives you an even larger promotional vehicle for your on-topic content, so why not give it a try?4) You can truly express yourself.Going off-topic gives you the opportunity to share more about yourself.Simply publishing generic posts doesn’t cut it anymore. There’s way too much competition. You need to think about the tone and style of your content.In case you couldn’t tell, I really like unicorns and memes. It’s kind of what I’m known for.I want my posts to be useful by including data and actionable tips. But it’s equally important for me to write memorable posts, which is why I try to add some humor and use lots of visuals.Remember: A little personality goes a long way and will make you more interesting. 5) You’ll keep your sanity.Once you’ve been writing for a few years, you’ll find that it will become increasingly hard to come up with new and interesting things to say about the same topics.Take me, for example. If I were just writing about nothing but AdWords features and tips for years, I’d go nuts.Diversify! For the sake of your own sanity.How To Get Started With Off-Topic Content Now that we’ve covered why you need to write about a wider variety of topics, how do you get started?Do your research. Before you expand, think about how the off-topic posts you want to write will help advance your career. What audience could you reach and how could that help you?Find a way to set yourself apart from established influencers in the same space. How are you going to be memorable? Make sure you know what you want to accomplish and have a strategy to achieve your goals.Once you sort through the initial research and planning, you’ll need to nail down where you want to publish. To get started, do a search for popular sites that feature posts on the topics you want to write about. Read the sites and figure out their style and what types of article perform well.To do this quickly and easily, you’ll want to lean on BuzzSumo. With BuzzSumo, you can look into the top performing posts for any domain to generate a better understanding of what works well.It’s also helpful to take a look at a publication’s guest blogging guidelines, as these typically offer insights around what type of content they are looking for. (Check out this post to learn more about the content submission process for 11 popular sites — from The New York Times to Business Insider.)When you send your email, don’t just pitch one idea. Pitch a few original ideas with a unique angle to choose from. Or build off an existing article they’ve published:I saw your great article on [topic] and wanted to see if you’d have interest in publishing an article about [topic] that I could write exclusively for you.Look for content gaps and offer to fill those. Editors will be more receptive when you show that you’ve done your research. And if you’re having trouble coming up with unique, interesting ideas outside of your niche, turn to these tips:Use Twitter to audition topics. If you want to know whether you should invest your time writing about a certain topic, tweet about it on Twitter. If your tweet generates lots of engagement, then you can be confident that there’s an audience interested in that topic. If your Twitter audition bombs, forget about that topic for now. You can always revisit it in the future.Use BuzzSumo to discover topics. Again, BuzzSumo is a powerful tool that helps you discover which topics are super hot in any industry, and which posts are the most popular on individual websites. Yes, it’s paid, but I’d consider it one of the wisest investments if you’re serious about your content strategy.Proceed With CautionI can’t leave without issuing one warning about off-topic posts: Don’t overdo it.The worst thing you can do is to lose focus. To prevent this, I’d suggest following the 80-20 rule, where 80% of the content you create covers your money “bread and butter” topics, and the remaining 20% of your efforts go toward off-topic content to establish yourself in a new niche.Stay focused. And best of luck as you embark on your new journey and begin growing your influence in new areas.Have you experimented with off-topic blog posts? Did you see positive results? Share your thoughts and experiences below. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
HubSpotLandingiOptimizePressGetResponseMailchimpUnbounceInstapageSquarespaceLeadpagesThrive Architect and Thrive OptimizeLanderLaunchRockKickOffLabsShortStack Landing Pages 1. HubSpot Landing PagesPrice: From $800/monthCapterra Rating: 4.5/5 | 3309 reviewsHubSpot offers one of the most feature-rich, intuitive landing page builders on the market — which becomes even more useful when combined with HubSpot’s free CRM. As with most things HubSpot, the landing page builder is slick, easy-to-use, and powerful.The software is suitable for single users, small teams, large teams, and even agencies managing multiple pages. You can simply add more paid features as you need them.For beginners, the software walks you through the process of building a fully-customized landing page, starting with one of the hundreds of tried-and-tested templates.For more advanced users, there are a host of tools and technologies to play with. One of the most advanced features is the capability for personalization to individuals, utilizing your existing HubSpot contacts and data. The builder also features HubSpot’s advanced analytics tools and testing software so you can optimize your page to capture as many leads as possible.Pages are fully responsive on all devices, as you would expect, and it’s possible to create professional looking pages in minutes.2. LandingiPrice: From $29/monthCapterra Rating: 5/5 | 47 reviewsLandingi bills itself as the “landing page builder for non-programmers” — it’s all about ease-of-use, and offers more than 200 templates. The interface is drag-and-drop, which enables you to build a page in minutes. It also offers A/B split testing and optimization features.This is a cheaper option and one that’s good for beginners, but if you are looking for more advanced features or scalability, the premium tiers quickly bring you up to the price of more powerful tools without offering the same functionality.Image Source3. OptimizePressPrice: From $97 one-offCapterra Rating: 3.5/5 | 7 reviewsOptimizePress is a WordPress-based landing page builder with hundreds of templates for lead generation pages, sales pages, and more. It has a library of graphic elements and useful plugins for easy customization, and also integrates with email marketing services like Mailchimp or ActiveCampaign.It operates on a one-off fee structure, which includes one year of support and updates. This means you only pay for the features you need as you grow.Image Source4. GetResponsePrice: From $15/monthCapterra Rating: 4/5 | 172 reviewsGetResponse is a good option if you want to quickly build optimized and responsive landing pages. It has a user-friendly interface and allows you to publish your page to your own domain.Along with landing pages, you can also create webinars and email marketing campaigns. Additionally, GetResponse has built-in analytics features and the ability to add a PayPal button for easy mobile payments.Although it offers an intuitive landing page builder and an all-in-one marketing suite, landing pages are not what GetResponse specializes in — but it’s still a good option for marketers at this price point.The most basic option offers email marketing and landing pages for up to 1,000 responses. If you grow beyond this point, you will have to go for the more expensive Pro tier, which offers the full landing page building capabilities.Image Source5. MailchimpPrice: From $10 per monthCapterra Rating: 4.5/5 | 9767 reviewsMailchimp’s landing page builder, unsurprisingly, is geared towards email marketing. It’s all about building pages that visually match your Mailchimp email campaigns, and enable you to easily add contacts to your existing lists.The software is easy-to-use and offers impressive support with a ton of troubleshooting content available. The seamless integration with the Mailchimp suite is a plus if you already use the software, but landing pages are not Mailchimp’s main focus, so the editor is limited. In fact, it’s not much more advanced than Mailchimp’s simple email creation tool.It is good for email campaigns but a bit limited as a landing page builder. More advanced users will want to go with the optimization, testing, and analytics features of some of the other options in this list.On the plus side, for novices, you can get a landing page built for free on the most basic tier and build up from there.Image Source6. UnbouncePrice: From $79 per monthCapterra Rating: 4.5/5 | 142 reviewsUnbounce was one of the first dedicated landing page builders to come to market and remains one of the leaders. It features an easy-to-use drag-and-drop editor, custom plugins, mobile optimization, and the ability to add pop-ups and sticky bars.The product is feature-rich — it offers WordPress integration, A/B testing, and dynamic keyword insertion for SEM campaigns. While it doesn’t offer its own analytics tools, it can be integrated with other services like Mailchimp, HubSpot, or WordPress to achieve this.Overall, Unbounce is one of the best tools out there — but it comes at a premium. It is favored by larger marketing agencies with a focus on search engine marketing, but doesn’t have the all-rounder capability of tools like HubSpot.Image Source7. InstapagePrice: From $99/monthCapterra Rating: 4.5/5 | 239 reviewsInstapage is another leader for landing pages, with a user-friendly drag-and-drop builder and the option to easily integrate your landing pages into your website without coding. It is one of the easiest tools to use, comes with a host of plugins for maximum customization, and offers a simple analytics tool and report generator.For optimization, there are heatmaps, A/B split testing, dynamic keyword insertion for PPC campaigns, and codeless integration with Google Analytics and Facebook ads. For more advanced options, you’ll have to contact the sales team for a tailored price, but you’d be looking at upwards of $175 per month for an agency or team plan.Image Source8. SquarespacePrice: From $12/monthCapterra Rating: 4.5/5 | 976 reviewsAlthough Squarespace is considered a website builder, not a specific landing page tool, it has all the functionality of a landing page builder — including the benefits of hosting your site and providing you with analytics, G Suite, integration with other CRM’s, and much more.Squarespace is a great option for beginners who don’t need all the specific optimization features of a dedicated landing page builder. With the Cover Pages tool, it’s easy to create a page using one of the hundreds of templates and drag-and-drop tools.There is a built-in analytics tool. Additionally, you can hook up Squarespace with a CRM software to use the CRM’s optimization and email marketing tools on your Squarespace page.Image Source9. LeadpagesPrice: From $25/monthCapterra Rating: 4.5/5 | 89 reviewsLeadPages is a cheaper option with a fairly easy to use drag-and-drop builder. However, the interface is a little awkward to use at times and looks a little outdated.If you want to publish to your own URL, it’s not as easy, although if you are a WordPress user there is integration with your site. Overall, it’s a reasonable value option if you don’t need the higher-end functionality and support of the market leaders — but it’s tricky to get the page looking exactly as you want. Image Source10. Thrive Architect and Thrive OptimizePrice: From $19/monthG2 Crowd Rating: 4.1/5 | 10 reviewsAnother WordPress-based builder, Thrive Architect is probably the best bargain option available, especially when combined with Thrive Optimize, its optimization tool.It offers a simple drag-and-drop builder with 250+ templates and a number of conversion elements including testimonial blocks, timers, and CTAs to choose from. This makes it a good option for a quick build at a low price.Best of all, you can get it for life for a one-off fee.Image Source11. LanderPrice: From $16/monthCapterra Rating: 4/5 | 3 reviewsLander targets small businesses and entrepreneurs with a rock-bottom price point and simple builder. Although it doesn’t offer the best customization or advanced features like some of the others in this list, it’s nonetheless a good option as a simple landing page at a low price.The app offers over 100 SEO-optimized templates, and supports A/B split testing. It also offers a rare feature among landing page builders — Facebook integration. Without any coding, you can build your own Facebook tabs and connect them with your account.Pricing tiers are limited by the number of visitors and domains, so it’s prohibitive to larger businesses and agencies. Topics: The Best 14 Landing Page Builders for Any Business Originally published May 6, 2019 7:00:00 AM, updated October 22 2019 Don’t forget to share this post! Lead generation is essential for driving sales and growing an online business.There are plenty of different methods for generating leads, but one of the most effective options is a well-designed landing page.Building a fully-optimized landing page has never been easier — in fact, it’s now possible to create a lead generation gold mine using drag-and-drop tools without seeing a single line of code.Whether you’re managing one or multiple pages, there are now so many options available that it can be tricky to find the best one of your needs.More than likely, the hardest part of designing a landing page is choosing the right tool to get started — plus, you don’t want to waste months designing a landing page before realizing the software simply isn’t up-to-speed with what you need.To ensure you’re able to choose the best landing page builder for your team’s goals, we’ve cultivated a list of the 14 best — but first, let’s explore some key features to look for in a landing page builder.Free Download: 77 Examples of Brilliant Web Design Key Features of a Landing Page BuilderAlthough there are many landing page builder options with unique strengths and weaknesses, there are certain features you’ll want to see in any landing page builder.Here are four:1. Easy-to-use visual builder.These days, users demand ease-of-use, and landing page builders tend to feature a drag-and-drop interface which makes it easy for anyone to build a landing page quickly — without coding. You’ll want to ensure your landing page builder offers a simple and intuitive interface. If it doesn’t, you should check out alternatives.2. Integration with CRM software.The point of a landing page is to generate leads or make sales, so it’s vital that your landing page builder integrates with software that can store those leads and allow you to analyze data on potential prospects.Ideally, a landing page builder will link to a powerful CRM that can pull together a customer’s data and integrate with marketing, sales, and customer management software.3. A/B testing and optimization.Testing and optimizing your landing page is an integral part of the process.It’s unlikely you’re going to nail it on the first try, so you want software that enables testing customer behavior and optimizing the content and layout to maximize conversions.This can either be a part of the product itself, or provided by a third-party, as long as your landing page builder offers the option to integrate with third-party A/B testing tools.4. Analytics tools. Most services offer built-in, specialized landing page analytics tools which enable you to dig into your user data.Whether providing detailed reports, heat maps, or plain old page-views, analytics tools are essential in assessing how your landing page is doing.Now that we’ve explored four key components of any landing page builder, let’s take a look at 14 of our favorite options. Image Source12. LaunchRockPrice: FreeG2 Crowd Rating: 3.7/5 | 6 reviewsIf you’re looking to quickly create high-converting landing pages for free, LaunchRock is the most basic option in this list.With a focus on simple but impactful visuals, it comes with loads of customizable templates and is an effective starting point for small businesses to jump into the world of landing pages and lead generation forms. Plus, it includes promotional features for running competitions.It lacks A/B testing and customization is limited, but the super-quick builder is perfect for those who need a landing page without all the bells and whistles, fast.Image Source13. KickOffLabsPrice: From $19/monthCapterra Rating: 4/5 | 1 reviewKickOffLabs is based on the idea of generating leads via viral marketing campaigns — it allows you to run appealing contests, sweepstakes, and product launches.It also happens to be a decent landing page builder in its own right, but focuses its marketing efforts on the promise of viral traffic generation.The templates are mostly geared towards coupon giveaways, referral rewards and the like, so if this is something you’re interested in, KickOffLabs helps you quickly and easily create a professional-looking landing page. Whether or not it will go viral — who knows?Image Source14. ShortStackPrice: From $29/monthCapterra Rating: 4.5/5 | 53 reviewsShortstack specializes in landing pages for contests, giveaways, and quizzes.It includes email marketing tools to run the competitions and keep contact with participants. The drag-and-drop builder is focused on speed and offers a multitude of templates.With built-in analytics, you can keep track of your campaigns. Plus, integrations with email services like Mailchimp make it easy to store the leads you collect.You can build all the pages you want with the free tool, and upgrade at any time for additional features and tools.Image SourceThere are so many tools available to build landing pages, but it ultimately comes down to which is right for your specific purpose.If you’re looking for a user-friendly landing page builder that integrates all your customer data and analytics tools from HubSpot’s market-leading software suite, get started with Hubspot Landing Pages today.
match reports Ninth-placed Catalans are the visitors to West Yorkshire on Wednesday; defeat then, and the prospect of another battle in the Qualifiers becomes all too real. Perform as admirably as they did here for the rest of the season and Leeds should be OK But one thing is becoming abundantly clear: the chances of retaining their title are becoming slimmer and slimmer.Tom Briscoe put the Rhinos into an early lead, the least their dominance in the opening quarter deserved. But after Ben Barba scored his 20th try of the season with a typically-majestic effort, he turned provider for the outstanding Mark Percival, who in turn freed Jonny Lomax to put the visitors ahead.Leeds were equally dominant at the start of the second half; as was Briscoe, who scored his second with a well-worked finish to make it 10-10. Yet after Percival and Mitch Garbutt exchanged tries, a Brett Ferres try, coupled with Liam Sutcliffe’s penalty, looked to have ensured Leeds’ barren run would finally be coming to an end.However, following more superb work from Percival, Morgan squeezed over in the corner to set up a grandstand finish. Richardson, as he has so many times this season already, then did the rest for the Super League leaders. Rugby league Share on LinkedIn Share on Messenger Topics Share on Pinterest Share on Twitter St Helens Support The Guardian That, as it turned out, was still to come from St Helens, who have all the hallmarks of champions side in waiting. Trailing by six points with seven minutes remaining, other sides might have accepted their fate against the backdrop of a vociferous Headingley crowd, but not this lot.First, there was Ryan Morgan’s try which gave the visitors a glimmer of hope, but then Danny Richardson not only converted nervelessly from the sidelines to level the scores at 22-22 but followed it with a drop goal two minutes from time to open up an eight-point gap at the top for the Saints.“His quality was the difference in the end,” Justin Holbrook, Saints, Head coach, said of the 21-year-old. “He was great, as was the game – it was exactly how I expected it to be.” Yet while Leeds, without a dozen first-team regulars here, can hold their heads high despite this heartbreaking defeat, this is now five defeats in succession for the reigning champions. Super League Read more Leeds Rhinos There cannot have been a more timely moment for a game quite as magnificent as this. In a week where the column inches have been filled with yet more incessant – and utterly needless – off-field squabbling about British rugby league’s direction moving forward, this is what should be written about.How fitting, too, that it was Leeds and St Helens, two clubs on opposite sides of the seemingly never-ending argument about the league structure for 2019, who played this contest out. The sight of the Rhinos’ chief executive, Gary Hetherington, and his counterpart, Eamonn McManus, shaking hands pre-match having publicly traded barbs all week was always going to take some beating as the night’s defining shot. … we have a small favour to ask. More people, like you, are reading and supporting the Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we made the choice to keep our reporting open for all, regardless of where they live or what they can afford to pay.The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We hope you will consider supporting us today. We need your support to keep delivering quality journalism that’s open and independent. Every reader contribution, however big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. Share on WhatsApp Since you’re here… Share via Email Super League XXIII (2018) Reuse this content Share on Facebook Sign up to The Recap, our weekly email of editors’ picks. From drugs and alcohol to wellbeing: how rugby league is tackling mental health
Ryan Strain (Adelaide United)The young full-back earned his opportunity after Michael Marrone’s straight red card in the FFA Cup final against Sydney FC.He made his debut the first week Marrone wasn’t available, in a 2-0 win against Western Sydney Wanderers, and has shone defensively, but also in his endeavour to attack down the flanks.Strain has started every A-League match for the Reds since and has proven his versatility by playing at both left and right back – despite his natural position being the latter.The 20-year-old has made the left-back role his own after Ben Garuccio headed off for Olyroo duty and it will be a battle for his teammate to displace him upon return from the AFC Under 23 Championships. A-League The A-League youngsters seizing their opportunity because of Olyroos absences Kieran Francis Last updated 1 year ago 02:30 1/18/18 FacebookTwitterRedditcopy Comments(0) A-League Several talented kids have emerged from the doom and gloom of the Olyroos player drain from the A-League The Olyroos have deprived several A-League clubs of players for the current AFC under 23 championshipsBut since the tournament has started, several youngsters have taken their chance with their clubs to show that youth can shine if given the opportunity.Daniel Arzani (Melbourne City) Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player There is probably a good chance the super-talented 19-year-old would have earned his shot before seasons end regardless, but the Olyroo absence of Bruce Kamau and Stefan Mauk has helped to fast-track this process.The Australian of Iranian descent is a defender’s nightmare – with the ability to run at them with trickery and pace – and even at his tender age, is already attracting multiple defenders to try and curb his influence.One of the biggest compliments paid to Arzani is the willingness of City’s best player Ross McCormack to get the youngster on the ball.You can clearly see the Scottish attacker, who has benefited from two assists by Arzani already, understands it’s the team’s best opportunity to create a chance.Despite only having 193 minutes of A-League football under his belt this season, watching Arzani develop is going to be an exciting time for Australian football fans. Lachlan Wales (Central Coast Mariners)The 20-year-old winger made his debut last season with a four-minute substitute appearance against Melbourne Victory, but his performance against the same team in Geelong on January 6 made observers stand up and take notice.Wales changed the game in his 20-minute cameo in steaming conditions at GMHBA stadium, terrorizing a tired Victory defence and setting up an equaliser with a clever slide pass to Blake Powell.Since then he has started both Mariners matches and his impressive set piece delivery contributed to both goals scored by the Mariners in their recent 2-2 draw with Melbourne City.If it wasn’t for the absence of Daniel De Silva and Andrew Hoole with the Olyroos, Wales would have been down the pecking order for an opportunity with the first team.Apostolos Stamatelopoulos (Adelaide United)Because of several key injuries and George Blackwood’s selection with the Olyroos, 18-year-old Stamatelopoulos was given an opportunity in the last six minutes against Western Sydney Wanderers on January 10.The young striker responded by scoring the equaliser in a 1-1 draw and his movement to be in the right spot to lash home the cut back was ultra impressive.He was handed a start in the Reds next match against Sydney FC and he worked tirelessly against the best defence in the A-League, standing out with his first touch and speed.With Baba Diawara likely to be a medium-term absentee, Stamatelopoulos should get plenty more chances from Reds coach Marco Kurz.Walter Scott (Perth Glory)The 18-year-old was given his chance because of a neck injury to Joseph Mills – not because players on Olyroo duty – but was a standout in Perth Glory’s 3-2 loss to Melbourne Victory on Saturday.Given the tough task of marshalling Kosta Barbarouses, Scott did an admirable job, getting forward to provide a pinpoint cross for Scott Neville’s goal, while also making several crucial interceptions.While Scott was the closest defender to Barbarouses when the Kiwi got behind to score the winner, it was set up by a brilliant pass from Leroy George and the teenager will learn from his positioning.But the amount of times he halted Victory attacks with quality defending shows there is plenty of talent for Kenny Lowe to work with.
#okstate Chris Carson with TD #2 for the #Seahawks pic.twitter.com/XICcV1PPsY— Harold R. Kuntz (@HaroldRKuntz3) August 14, 2017While Carson only totaled 19 yards on seven carries, Seahawks head coach Pete Carroll said the numbers didn’t really show how impressive the back was.“He had a run taken away from him by a penalty that would’ve given him some good numbers, but he ran effectively with a nice style down by the red zone and going in with two good goal line runs,” Carroll said.Carson is looking more and more like the fourth option on the team behind Thomas Rawls, Eddie Lacy, and C.J. Prosise. Considering he wasn’t even expected to make the cut after the draft, there’s no reason to believe he can’t continue to rise higher.After finishing 22nd in rushing efficiency last season, the Seahawks are looking to improve their ground attack. As much as Carson has impressed so far, and as much as Carroll continues to praise the rookie, I am confident that when the Seahawks final 53 man roster is announced, Carson will be on it. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Of the players Oklahoma State sent to the NFL this offseason, Chris Carson was probably not the most likely pick to make a roster. But it’s looking more and more like that’s a real possibility.According to Sheil Kapadia, ESPN’s Seattle Seahawks beat writer, The 249th pick in the draft has moved up in the pecking order over second-year player Alex Collins.“Carson is clearly ahead of Alex Collins and continues to climb up the depth chart. When Rawls got the day off Tuesday, Lacy, Carson and C.J. Prosise all got turns with the first team.”Carson had an impressive debut last weekend in the Seahawks’ preseason game against San Diego, scoring two touchdowns on short runs.AdChoices广告
The Best Leg Exercises for Sculpted Calves, Quads, and More Portion Control: The Best Meal Prep Containers on the Market Seriously Cool Desk Toys for the Kid in All of Us Editors’ Recommendations How to Pack a Dopp Kit (aka Toiletry Bag) for When You Won’t be Sleeping at Home How to Cultivate Mid-Century Modern Style in Your Own Home Warby Parker/FacebookRenewing and refilling your prescriptions can take a toll on your daily life and bank account. For those of us who wear glasses, Warby Parker’s at-home prescription app makes getting high-quality, steezy eyewear at an affordable price even easier.Earlier this year, while we were showcasing the new line of glasses, the affordable eyewear revolutionaries at Warby Parker launched an iPhone app called Prescription Check. The mobile service allows you to renew an eyeglass prescription from the comforts of your own home or office.If you’re an eligible participant — for starters, you must be between 18 and 50 years old and have a single-vision prescription — then you will be asked to take three easy tests via the app. A doctor will review your test results soon. Typically, you will receive a new prescription or a referral for a comprehensive eye exam within 48 hours for just $40. In addition to using the app at home, you can also go to eligible Warby Parker stores or participating locations. Half of the U.S. population is now covered by the service.Built from the idea that nobody who needs glasses should be forced to shell out a large sum to replace a lost or broken pair, Warby Parker’s at-home prescription check is a cheaper and more accessible alternative to the monopolized eyewear industry and medical prescriptions that are typically only valid for a year.Co-founder and co-CEO Dave Gilboa spoke with The Atlantic about the moment his entrepreneurial itch started after losing his first pair of expensive prescription glasses.“They were Prada glasses, simple metal frames, and they fit my face well … I had never stopped to think about why glasses were so expensive. When I lost those, I needed a new pair, and it was at a time when I also needed a new phone … so I went to the Apple store, and I paid $200 for one. It did all these magical things that people couldn’t have even contemplated a few years earlier. That made me start thinking about why I was being asked to pay $700 for a new pair of glasses. Something just didn’t compute.”Warby Parker’s motivation stems from the fact that almost one billion people worldwide lack access to proper eyewear. In partnership with nonprofit VisionSpring, Warby Parker’s at-home prescription service distributes a pair of glasses to someone in need with each product sold.If you need tips on how to find and fit the eyewear that suits you, check out our guide to fitting sunglasses.Feature image courtesy of Warby Parker/Facebook.**This post contains affiliate links and we may be compensated for purchases made by clicking on the links.
Cervical cancer is the second leading cause of cancer-related deaths in Jamaica and the ninth leading cause of death worldwide. Starting October, teams from the Ministry of Health will be visiting secondary schools across the island to administer the Human papillomavirus (HPV) vaccine to girls in grade seven. The move is a proactive measure by the Government to protect girls against cervical cancer, which takes the lives of hundreds of women in the country per year and hundreds of thousands more worldwide. Story Highlights Starting October, teams from the Ministry of Health will be visiting secondary schools across the island to administer the Human papillomavirus (HPV) vaccine to girls in grade seven.The move is a proactive measure by the Government to protect girls against cervical cancer, which takes the lives of hundreds of women in the country per year and hundreds of thousands more worldwide.“In October/November, the health team will come and offer the vaccine to the girls… .This vaccine is a very effective measure against cervical cancer,” Programme Development Officer, Family Health Unit in the Ministry of Health, Dr. Julia Rowe-Porter tells JIS News.She says it is important for girls to get vaccinated, as cancer of the cervix is a deadly disease.Cervical cancer, she says, is the second leading cause of cancer-related deaths in Jamaica and the ninth leading cause of death worldwide.Dr. Rowe-Porter notes that the aim of this intervention is to significantly reduce the number of cases of cervical cancer in the country, which is almost 400 cases, and some 200 deaths per annum.“It is very costly to treat with radiation and so forth, and there is a lot of pain and suffering that goes along with our women getting this… . It is a real burden on the family, on society, hence the Government of Jamaica is very committed to fight against all cancers, and in this case cervical cancer. So, we will be introducing the vaccine for our girls to prevent them from getting the virus that causes this,” she tells JIS News.Dr. Rowe-Porter notes that the HPV vaccine protects against two types of the virus – HPV 16 and 18 – that cause the majority of cervical cancers.“HPV is mainly transmitted by sexual intercourse… so the vaccine is really geared towards protecting the girls before they get exposed to this virus… . That’s why we have to target our young girls before they are exposed to this virus,” she says.“How the vaccine works is that it boosts the immune system so that if and when girls are exposed to the virus, then their body can fight it off and they won’t get infected with HPV 16 and 18,” she explains.She points out that for full protection, each girl needs to get two doses of the vaccine. “So the first dose will be given starting October, then six months after, each girl needs to get a second dose,” she informs.The Programme Development Officer stresses that the vaccine will only be administered to grade-seven girls.“For parents who want their girls in other grades to get it, they can go to their private practitioners to get the vaccine,” she advises, noting that it has been available in the private sector for many years.Dr. Rowe-Porter notes that administering of the vaccine to girls will serve to protect boys through the herd effect.“At this time, the Ministry is really focused on preventing cervical cancer, so our main target… is our girls. If the majority of girls are vaccinated, then boys will also benefit from protection. There is something that we call herd immunity, where, if the majority of our girls are protected via vaccination, the spread and transmission to boys will also be prevented and boys will benefit also,” Dr. Rowe-Porter explains.Addressing reservations that parents may have regarding the safety of the vaccination, Dr. Rowe-Porter assures that there is no need to be concerned.“Some parents may have the concern if the vaccine is safe… you may be concerned that there are side effects, but it is really a very safe vaccine. More than 200 million doses have been given worldwide without any reports of significant side effects,” she informs.She further points out that 70 countries around the world and counting are introducing this vaccine and are seeing the positive effects on their women where the cervical cancer rate has declined dramatically.“Also, this is an opportunity to prevent cancer. Cancer generally is a burden everywhere, and if you had access to a vaccine that can prevent cancer, wouldn’t you want to give it to your children, so that they won’t have to suffer this burden in the long term? Do it for your children. Do it to protect our women of tomorrow. Get vaccinated,” she pleads.She is urging persons who have concerns about the vaccine, or any other questions, to contact the health team at the Ministry’s health centres and health departments across the island.