Petra Kvitova-Naomi Osaka: Australian Open final from different perspectives

first_imgSEA Games hosting troubles anger Duterte What she is focused on now is winning her first Grand Slam title since Wimbledon in 2014. To get there, she’ll have to beat 21-year-old Naomi Osaka, the U.S. Open champion who is on a 13-match winning streak in the majors.“To be honest, I’m still not really believing that I’m in the final,” Kvitova said. “It’s kind of weird, to be honest, as well, that I didn’t know even if I was going to play tennis again.”FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool starsKvitova was 21 when she made her Grand Slam breakthrough at Wimbledon in 2011 and was a star on the rise, much like Osaka is now.Unlike Osaka, she lost in the first round in her next Grand Slam. There were ups — including a second Wimbledon title — and downs in tennis until that until the horrible ordeal in December 2016 that could have derailed her career, or worse. LATEST STORIES Private companies step in to help SEA Games hosting Oil plant explodes in Pampanga town Don’t miss out on the latest news and information. GALLERY: ONE Hero’s Ascent PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Oil plant explodes in Pampanga town MOST READ ‘We are too hospitable,’ says Sotto amid SEA Games woescenter_img For a while she was confident being alone, she remembered, until one day she left the locker room at a tennis club in Prague and told her support crew “yeah, it was a good one today that I really felt OK.”Her doctor didn’t tell her at the time of concerns about the scarring on her surgically repaired left hand that could hinder her return to top-level tennis. In retrospect, Kvitova said it’s good she didn’t know.“It wasn’t only physically but mentally was very tough. It took me really a while to believe,” she said. “It was lot of, lot of work … a lot of recovery, treatment. You know, it was — I think that’s kind of the sport life help me a lot with that. I just set up the mind that I really wanted to come back, and I just did everything.”She missed the 2017 Australian Open during three months off the tour. She returned at the French Open and had a second-round exit there and at Wimbledon before a bright spot in her comeback, a quarterfinal run at the U.S. Open.But that was the peak for two seasons. She was out in the first round at Melbourne Park last year and at Wimbledon, and third rounds the French and U.S. Opens. Minor setbacks, all things considered.ADVERTISEMENT Sports Related Videospowered by AdSparcRead Next US judge bars Trump’s health insurance rule for immigrants Grace Poe files bill to protect govt teachers from malicious accusations “I don’t know. They are not screaming it,” she said, smiling. “Hopefully I can find some of them to be on my side.” “The mental side was there, and I really needed to be strong and not really thinking too negatively about it,” said Kvitova, who is now on an 11-match winning streak. “Yeah, it’s been long journey.”Kvitova and Osaka have never played each other. Osaka has been watching Kvitova for a long time, though.“I’ve watched her play the Wimbledon finals. I know what a great player she is,” Osaka said. “To have the opportunity to play her for the first time in a final of a Grand Slam is something very amazing.”Osaka, whose mother is Japanese and father is from Haiti, has been a star in Japan since she beat Serena Williams in the final of the last U.S. Open.And her fan base has grown, as has her physical condition and mental strength.That was crucial when she had to come back from a set and 4-1 down against Hsieh Su-wei in the third round, when she spiked her racket in frustration. Wins over No. 13 Anastasija Sevastova, No. 6 Elina Svitolina and 2016 U.S. Open finalist Karolina Pliskova followed.Now, she’s aiming to be the first woman to win back-to-back majors since Serena Williams in 2015.“It definitely helped knowing that I won the U.S. Open,” she said, “because I knew that I had the ability to win that many matches, play for that long.”Both players are aiming for top-ranking with a win, and both will have plenty of support in Rod Laver Arena. Kvitova will be a sentimental favorite, particularly after her tearful on-court acknowledgment of success in her “second career” after her quarterfinal win over Australia’s Ash Barty.She was asked Friday if she could sense that the crowd knew her story and was behind her. Lacson backs proposal to elect president and vice president in tandem Petra Kvitova of the Czech Republic answers questions at a press conference at the Australian Open tennis championships in Melbourne, Australia, Friday, Jan. 25, 2019. Kvitova will play Japan’s Naomi Osaka in Saturday’s women’s final. (AP Photo/Kin Cheung)MELBOURNE, Australia — Petra Kvitova has shed her tears. The tears, for a long time private, were in a very public arena this week.A violent home invasion that caused serious knife wounds to her left hand was a punctuation point in her career, as she sees it. There’s the before — two Wimbledon titles — and her “second career” — which so far is highlighted by her run to Saturday’s Australian Open final.ADVERTISEMENT View commentslast_img read more

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Neymar loses appeal against 3-game Champions League ban

first_imgSports Related Videospowered by AdSparcRead Next Private companies step in to help SEA Games hosting Panelo: Duterte ‘angry’ with SEA Games hosting hassles Aston Palicte loses world title bid anew, falls to Kazuto Ioka via TKO Cayetano: Senate, Drilon to be blamed for SEA Games mess MOST READ View comments ‘Rebel attack’ no cause for concern-PNP, AFP Two-day strike in Bicol fails to cripple transport Brazil’s soccer player Neymar speaks to the press as he leaves a police station where he answered questions about rape allegations against him in Sao Paulo, Brazil, Thursday, June 13, 2019. Neymar denies any wrongdoing. (AP Photo/Andre Penner)NYON, Switzerland — UEFA has rejected an appeal by Paris Saint-Germain against Neymar’s three-match Champions League ban in a case that can now go to the Court of Arbitration for Sport.UEFA says its appeals panel confirmed the ban on Neymar for “insulting match officials” after PSG was eliminated by Manchester United in March.ADVERTISEMENT Duterte wants probe of SEA Games mess PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss DA eyes importing ‘galunggong’ anew After the match, Neymar published profane comments about video review officials who helped give United a stoppage-time penalty in the 3-1 victory.Neymar, who was injured and did not play, said the video assistant referees “do not understand football.”FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logisticsThe UEFA ruling means Neymar will miss half of the six Champions League group games next season.PSG and Neymar have 10 days to file an appeal at CAS. LATEST STORIES Don’t miss out on the latest news and information. Catholic schools seek legislated pay hike, toolast_img read more

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Manchester United could have signed Pedro if they wanted, says Louis Van Gaal

first_imgManchester United manager Louis van Gaal played down the club’s interest in signing Pedro from Barcelona on Friday after the Spanish international decided to join Premier League champions Chelsea instead.He also defended the club’s executive vice-chairman Ed Woodward, who was widely reported to have flown to Barcelona to tie up the deal. Van Gaal chose to blame the media for exaggerating his interest in Pedro.”When you ask me if Pedro is fitting in the profile, I cannot lie, then I said yes, but I don’t say I am interested in the player, that’s the difference,” the Dutchman told a news conference.”I think if we want Pedro it was not any problem because there was a (release) clause in his contract. It was the easiest transfer,” he added.”What is written in the newspapers is not true, you cannot know it. Only the players know it and the clubs know it.”I have the idea you want to separate Ed Woodward from me. Never. Never. Every day I’m updated by him and I trust him.”Also read: Romero wants De Gea to stay at Man UnitedThe Dutchman would not comment on speculation linking United with Southampton’s Senegal forward Sadio Mane, saying that with a squad of 28 players he was not under any pressure to make new signings. Memphis Depay, recruited before the start of the season, was impressive as United beat Bruges 3-1 in the first leg of their Champions League qualifying round match on Tuesday, giving them a third win out of three.advertisementThey host Newcastle United on Saturday, when Van Gaal said David de Gea would again not feature. The goalkeeper has not played this season after the manager said he was not focused because of transfer speculation linking him to Real Madrid in his native Spain.last_img read more

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Weekly Hot Jobs: Browse 360i’s Latest Openings

first_imgGreetings, job-seekers. As our agency grows and evolves, we’re constantly on the hunt for top talent to help us create powerful campaigns on behalf of brands like Coca-Cola, Oreo, HBO, SUBWAY, Toyota and more. (Browse our full client roster here.)Right now there are more than 60 open positions across our offices. If you embody passion, purpose and perseverance, and think you have what it takes to join a top 3 agency in the U.S. for two years running (per Ad Age), drop us a line and apply at the links below.Data Scientist – Atlanta360i’s Advanced Analytics team in Atlanta is hiring a Data Scientist responsible for developing marketing models and data analysis to drive business insight for our clients. If you’re into business intelligence and looking for a new adventure, jump to the job posting and apply today.Social Publicist – New YorkIf you’re a creative mind with strong “people” skills and a background in PR, we invite you to apply to join our growing Influencer Marketing team. At 360i, social publicists are tasked with actively engaging online influencers, creating conversations and building brand affinity. Apply here.Integrated Account Manager – New YorkWe’re hiring an Account Manager to work on one of the agency’s largest integrated accounts. This role will have significant client exposure and will partner with agency teams across insights, strategy, creative, influencer marketing, analytics and media. Apply here.Senior Media Manager, Paid Social – New YorkWe’re hiring a Senior Media Manager to run paid social campaigns across Facebook and Twitter. Candidates should possess a deep understanding of self-serve platform tools (e.g. Power Editor) and demonstrate a passion for the evolving social media landscape as it relates to advertising. Apply here.Senior Analyst, Insights & Planning – New YorkThe 360i Insights & Planning department is looking for an exceptional Senior Analyst to lead development of innovative, customized research solutions for some of the world’s most successful brands. Apply here.Account Supervisor – New York360i is looking for an Account Supervisor to take a lead role in the development of digital marketing strategies and implementation for a key client. Candidates should possess a passion for delivering broad-based marketing solutions as well as superior project management skills. Apply here.Web Analytics Specialist – Atlanta360i’s Conversion Practice is developing next-generation marketing capabilities that will redefine digital marketing. We’re looking for the kind of creative analyst who can extract every nugget of information from data sets and have the ability to implement dynamic content. If this is you, head over to the job posting to apply.Technical Operations Lead – Atlanta360i is looking for a Technical Operations Lead to serve as the agency’s expert on ad technology and collaborate closely across clients and teams to manage paid media from research, project management and implementation aspects. Apply here.SEO Strategist– AtlantaWe’re looking for a seasoned SEO Strategist to join the 360i team in Atlanta. This role requires a deep understanding of SEO, a natural sense of curiosity and proven experience in developing SEO strategies. If you’ve got a passion for the evolving search engine landscape, then this is the opportunity for you. Apply here.last_img read more

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Jessica Naziri of TechSesh on the New Mint for iOS Look

first_img Post navigation If you ever wished for an easier way to figure out what you should do to improve your financial health– stop what you’re doing and read up!Maybe you’ve heard me talk about Mint’s website and mobile app and how it helped me create and stick to a budget during my wedding and after (link to past videos). I’ve always been a fan of Mint, and now with new iOS app redesign, better features and data-driven MintSights— or Mint Insights, it’s even easier to stay on top of your savings, expenses and budgeting.This app update will help you have a healthy relationship with your money money money, reduce stress and ultimately, understand how to make smart financial decisions.The truth is, I’ve been compulsively keeping a budget since I got my first job in high school. In other words, I always made it a mission to spend as little money as possible and save in some areas. But, I wouldn’t call that a “budget.”I would still make impulsive decisions and often scramble to pay sky rocket rent after I moved to New York City and let’s just say LA is not any better. Unfortunately, I never had a true system or a way to track things, or any real data. Luckily, the technology has improved a lot over the years and all the information is at your fingertips. It’s like a financial advisor- but at your fingertips- the Mint app will crunch your financial numbers and give you a  personalized recommendation. Now who said technology and finance was scary?You can download an app and you’re set.With this refresh, Mint now offers a simplified view of what’s important with your money:Know where you stand with your current net worth and updated credit score in an instantFull visibility to all your accounts, bills, credit score, budgets, goals, and more, in one centralized placeMintSightsSomething that really speaks to me, Mint helps unlock powerful money insights and money-saving offers personalized to your unique situation at your fingertips.PROTIP: One of the worst things you can do with your money is ignore it. But if you’re not paying close attention to your spending, that money could be gone just as quickly as it hit your account.They put your data to work by assessing your financial profile and providing you with exclusive MintSights you could act on. The app gives you confidence (like a affirmation in the form of email alerts) that you’re on top of your money and make smart everyday decisions to save more, so you are empowered to live the life you want while staying on track to meet your long term financial goals.Other featuresManage alertsStay on top of your finances with timely email alerts that notify you of potential late fees or unusual charges. A weekly summary email of your money will help you understand how much you can spend the following week.See my billsTrack and pay your bills in one place. Get reminders and see your actual due dates and amounts. Your list automatically updates to show what’s paid and what’s not.Personalized adviceAs Mint gets to know you, they’ll begin to offer easy-to-follow advice based on your lifestyle and goals. They’ll help you identify savings opportunities and make recommendations on what to do next. Based on your MintSights, the app helps you find the best money-saving offers from their trusted partners.Credit ScoreCredit is a critical part of your financial picture. They’ll help you get your score, understand what your score means, show you how to improve your credit, and help you keep your credit safe. The best part? It’s free.Create a budgetAs dull as it may seem, creating a budget is crucial. Personally, I use Mint for budgeting, sometimes to pay bills, to keep track of my investments, student loans and often, I use it to track or pay down debt. I have one credit card left and then I’m debt free thanks to the Insights.The app categorizes your spending into several categories and calculates your average monthly spending for each, which becomes your budget. There are charts and graphs which make it easy to see where you stand at any given time. They’ve also selected a few categories where you can begin saving. If you’re spending too much already, you’ll can reduce the limits. For example, I gave myself a monthly budget of $150 for dining, but exceeded it and changed my budget. Based on the average amount that you spend in each category, the app sets a target for you to cut back 20%.Try it, and see how much is left each month then you can adjust and set goals. So whether you want to pay off student loans, buy a home, or save for retirement, the Goals feature will get you to your dreams.InvestmentsThey bring together a high-level view of your investment accounts, so you can chart your progress at a glance.Ways to SaveThey’re always on the lookout for the best offers and savings for you. Within seconds, the app can find the credit cards, life insurance, and home loans that are just right for you—and save you money.AccountsSee all your balances—all in one place. The Mint app automatically pull and organize all your financial accounts, so you can finally get the big picture.TrendsThe graphs and charts make it easy to track and compare your financial history. Frankly, budgeting was hard for me without the proper knowledge, but the trends portion helps those who like me, get stuck on the numbers– not knowing exactly how much to spend versus save. You know, like that 20 percent rule.They’ll show you how your spending, income, net worth and account balances change month-to-month and year-to-year.You can also see how your spending compares to others.Why it’s good: I’m convinced Mint is the best app out there at the moment for all my needs.  It’s an all-in-one resource for managing your money. Sync your bank accounts, credit cards, and monthly bills to one account and get a snapshot of your net worth at any time.Plus, Mint sends notifications if you go over your budget or if you have bills coming up.Best feature: You can check your credit score for free inside the app, and get an easy-to-understand explainer on credit.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) RelatediOS Feature Highlight: New Lookback in BudgetsJuly 7, 2017In “Updates”5 Ways To Budget Your Life After Getting Laid OffMarch 25, 2019In “Early Career”How To Teach Your Kids About Budgeting At The Farmer’s MarketMay 16, 2019In “Family Finances” last_img read more

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3 Steps for Tackling Food Loss and Waste

first_imgThis article was originally posted on The Chicago Council on Global Affairs’ website.An astounding one third of all food produced for human consumption is lost or wasted between the farm and the fork. Just think about that for a moment: While nearly 800 million people—one in nine globally—are undernourished, more than a billion tons of food never make it to the table. These inefficiencies in our global food system have serious impacts for nutrition, health and the environment.On April 26, the Chicago Council on Global Affairs hosts a Global Food Security Symposium on “Growing Food for Growing Cities.” The International Food Policy Research Institute (IFPRI) and the World Resources Institute (WRI) are proud Symposium partners. The number of city dwellers will rise by 2.5-3 billion by 2050; meeting the demand for nutritious, safe and sustainable food for cities will be a major challenge. Reducing food loss and waste is an essential part of the solution.Food loss and waste not only hampers efforts to adequately feed the world, but also leads to economic losses. Globally, the Food and Agriculture Organization of the United Nations (FAO) estimates that food worth about $940 billion is lost or wasted each year throughout the entire food supply chain. Annually, about $32 billion worth of food is thrown away in China. In Africa south of the Sahara, where many farmers earn less than $2 a day, post-harvest losses have a value of up to $4 billion per year. Food waste in households and restaurants costs an average of $1,600 per year for a family of four in the United States and about $1,060 per year for the average household with children in the United Kingdom. An oft-quoted Chinese proverb states “a journey of a thousand miles begins with a single step.” The journey to reduce food loss and waste has yet to begin for most countries and companies. Let 2016 be the year we all take that first step. Food loss and waste also contributes to climate change, accounting for about 8 percent of annual global greenhouse gas emissions. To put this in perspective, if food loss and waste were a country, it would be the world’s third-largest emitter—surpassed only by China and the United States.So how can food loss and waste be addressed? Here are a few ideas for starters:1. Set goalsA first step is to set food loss and waste reduction goals. Goals set ambition, and ambition motivates action. As Champions of Target 12.3 or the Sustainable Development Goal (SDG), we encourage countries and companies to set ambitions consistent with this target—which calls for cutting per capita global food waste in half at the retail and consumer levels and reducing food losses along production and supply chains by 2030. Countries such as the United States are already leading, with the U.S. Department of Agriculture and the U.S. Environmental Protection Agency setting the nation’s first ever food waste goal: a 50 percent reduction by 2030. So are industry associations like the Consumer Goods Forum, which resolved to reduce food waste from member operations by 50 percent by 2025.2. Measure to manageWe’ve all heard the old adage that “what gets measured gets managed.” The huge rate of food loss and waste should come as no surprise then, since most countries and companies do not quantify how much or where food is being lost or wasted. Moreover, there is a lack of consensus on what defines “food loss and waste,” as well as challenges in how to measure it. Without a common understanding of what the problem is, it is difficult to effectively address it. Standardization of food loss and waste measurement is underway, too. The Food Loss & Waste Protocol’s Accounting and Reporting Standard, coordinated by WRI and developed with a suite of partners, is set to launch in June 2016. The Standard will provide credible, practical, and internationally consistent definitions, methods for quantifying food loss and waste, and approaches for reporting results.center_img We therefore encourage countries and companies to start quantifying the food loss and waste within their borders, operations, and supply chains. With this base year data, it will be easier to monitor reduction progress over time.3. Take actionFinally, we must take action. By knowing where and how much food is being lost and wasted, one can prioritize actions to tackle the hotspots. Prioritizing what to do is important given constraints faced in terms of political attention, financial resources, and time.  Measuring and finding data on food loss and waste are becoming easier. In December of 2015, IFPRI and FAO launched the Technical Platform on Food Loss and Waste as an outcome of the G20 Agriculture Ministers Meeting in Turkey. The Platform facilitates local, national, and regional level food loss and waste prevention, reduction, and measurement. Among other things, this platform will help users navigate available data around the world and learn best practices in quantification. Exactly what needs to be done will vary by country and stage of development. We outline a number of suggested actions in the figure below. In developing countries, most food loss occurs during production and storage. Thus investing in better infrastructure to improve storage, processing, and transportation will be critical. In developed countries as well as in rapidly growing urban areas just about everywhere, most food waste occurs at the retail and consumer levels. Thus steps to facilitate food donations, improve food date labeling, and better educate consumers will be vital.last_img read more

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Time to Leap Forward to Transformation

first_imgThis article was originally posted on Thomson Reuters News Foundation.What a year! For the first time, two universal agendas – the Sustainable Development Goals and the Paris Agreement on climate change — demand deep transformation rather than incremental, business-as-usual approaches, and governments have actually signed up. This is what historic opportunity looks like. Now we must ensure that we tackle the 21st century’s most complex challenges head-on and in an intertwined way.Never has the need for solutions been more urgent. Every month in 2016 has set a high temperature record, putting the year on track to be the hottest since modern record-keeping began, as 2015 and 2014 were before it. Wildfires have cropped up not just in arid areas like the U.S. Southwest and California but also in Alaska, western Canada and Siberia. Extraordinary storms – the equivalent of six months’ rain falling in three days – caused devastating floods in Louisiana.The September 25 anniversary of the adoption of the Sustainable Development Goals (SDGs) is a ripe moment to take stock of progress over the last 12 months.On September 3, 2016, the United States and China formally joined the Paris Agreement, putting the agreement within reach of entering into force this year. This is a powerful indicator that momentum for transformation is already underway.One-hundred eighty-nine countries, whose combined greenhouse emissions make up 98.8 percent of the global total, have offered plans for how they intend to mitigate and adapt to the impacts of a changing climate. Some of those plans, known as Nationally Determined Contributions, or NDCs, show a shifting landscape that could re-order how we see developed and developing countries as they face the climate challenge.As countries set climate action priorities, links to the SDGs become clear and critical. The inter-related nature of poverty eradication and climate mitigation and adaptation is starting to have an effect on how policy-makers think.Looking at the world through the related prisms of the NDCs and SDGs presents a multi-dimensional picture that can’t be seen by looking at either one alone. In this 3-D view, no country is all rich or all poor, though all have responsibilities and needs that are essential and interrelated. Barbados has a higher gross domestic product than Bulgaria, so the Caribbean island nation is rich by that measure – but Bulgaria is in the OECD. Saudi Arabia’s GDP is more than 1 percent of the global total, but it dropped steeply as its oil-based economy weathered shocks in a volatile energy market. China and the United States are the world’s two largest economies, yet both have pockets of poverty.This broad spectrum of development is the backdrop for delivering on these two agendas. In a world where China and Mexico are both donors and recipients of development aid, we are moving away from traditional notions of rich and poor. Only by working collaboratively and coherently and managing global and local trade-offs intelligently will we be able to deliver well-being for all, now and into the future.Consider the case of a cabinet-level transport minister. Because of the SDGs and NDCs, that minister can’t think only about transport; that official needs to deal with energy, housing, education and other variables that play into moving people from one place to another – all of which have critical roles to play in climate change mitigation and adaptation. It’s a way of pulling people out of their comfortable siloes toward more cost-effective solutions. Revolutions can start when mindsets shift.To kick-start transformative action, we need to go beyond incremental change. Without ambitious climate action, we risk losing decades’ worth of development gains. It is imperative to translate the impact of climate action and poverty eradication so that decision-makers around the world understand the pivotal benefits of sustainable, inclusive development – and the long-term costs of locking in high-carbon technologies and methods. Together the NDCs and SDGs can offer persuasive, practical pathways forward.The momentum is there. Approval of the Paris Agreement is possible just nine months after it was negotiated – warp speed in the world of international negotiations. The SDGs have begun to shift the tenor of the dialogue on development and sectoral priorities. Now we need to put compelling numbers on the table.This historic year, as the SDGs and Paris Agreement move from inspiring commitments towards real-world implementation, is the time to leap toward the future – and keep on going.last_img read more

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How Did Shenzhen, China Build World’s Largest Electric Bus Fleet?

first_imgCosts and Benefits of E-BusesDiesel buses may comprise a small percentage of the vehicles on city roads, but they create an outsized environmental impact. In Shenzhen, diesel buses represent 0.5 percent of a city’s total vehicle fleet, but account for 20 percent of its transport emissions because they operate longer and drive more miles than private cars.Switching to electric buses thus offers a vital path towards clean air. Cities and states around the world, such as London and California, are pursuing e-buses as a way to meet their air quality goals.Yet shifting from diesel to e-buses isn’t easy. Electric buses cost 2 to 4 times1 more upfront than conventional diesel buses. They need the infrastructure to support consistent charging. And their batteries need to be replaced at least once during their lifetime, which can be costly. Battery replacement is nearly half of a vehicle’s price.Electric charging stations for buses in Shenzhen, China. Photo by Lu Lu/WRI China Shenzhen: The Making of the World’s Largest E-Bus FleetYet Shenzhen was still able to cost-effectively electrify its buses. Four tactics helped:1. National and local subsidiesFor Shenzhen and many Chinese cities, policy incentives such as national and local subsidies play a major role in closing the cost gap between e-buses and conventional diesel buses. Before 2016, a 12-meter e-bus in Shenzhen received a $150,000 government subsidy, more than half of the vehicle’s price.Yet some studies show that subsidies may not be necessary to make e-buses cost-competitive with diesel buses. According to a study conducted by the World Bank and Global Environment Facility,2 the lifecycle cost of e-buses in Shenzhen as of 2016 (including procurement, energy and maintenance costs over an eight-year period)3 is $375,457, almost the same as a diesel bus’s lifetime cost of $342,855. In short, while e-buses in Shenzhen have a high upfront cost, their operation and maintenance costs are significantly lower than those of diesel buses.2. Leases to reduce upfront investmentsInstead of directly procuring e-buses at the subsidized prices (around $90,000-$120,000) like many other Chinese cities, some bus operators in Shenzhen lease vehicles from manufacturers. This greatly saved operators’ upfront investments, and reduced the need for debt financing.3. Optimized charging and operationOperating an e-bus fleet differs significantly from operating a diesel fleet. Due to shorter driving ranges and recharging needs, Chinese cities typically require 100 percent more e-buses than conventional diesel buses. This requires additional money for procurement, operations and maintenance. Shenzhen almost entirely wiped out these additional costs by optimizing its operations and charging.Shenzhen adopted a type of e-bus where a five-hour charge supports 250 kilometers (155 miles) of driving, almost sustaining a full day of operation. However, to ensure recharging does not disrupt bus services, bus operators collaborated with charging infrastructure providers to furnish most of the bus routes with charging facilities; currently, the ratio of charging outlets to the number of e-buses is 1:34. The charging facilities are also open to private cars, thereby improving the financial performance of the charging infrastructure.The bus operators also coordinated the time of charging with the operation schedule, with all e-buses charged fully overnight when electricity prices are low, and recharged at terminals during off-peak travel times.4. Lifetime warranty of batteriesThe early-phase technological immaturity of e-buses, coupled with the mid-life battery replacement need, often lead to frequent mechanical breakdowns and increased costs. Bus operators traditionally shoulder all these costs, but in Shenzhen, bus manufacturers provide a lifetime warranty for vehicles and batteries, because the bus operators required this at the procurement stage.Manufacturers are better positioned than bus operators to manage financial risks because they can continuously innovate battery technologies.A Better City Through Better BusesShenzhen’s experience proves that it’s possible for cities to cost-effectively electrify their bus fleets. The result benefits citizens both on and off the bus: Shenzhen met its air quality improvement goals in both 2016 and 2017.1 Shenzhen Urban Transport Planning & Design Institute. 2017. New Energy Bus Operation Evaluation Framework (Stage report).  World Bank-GEF “Large-city Congestion and Carbon Reduction” Project2 Shenzhen Urban Transport Planning & Design Institute. 2017. New Energy Bus Operation Evaluation Framework (Stage report).  World Bank-GEF “Large-city Congestion and Carbon Reduction” Project3 The lifecycle cost refers to providing the same level of service (including mileage and frequencies) as a diesel bus, the number of e-buses and the pertinent investments (including procurement and O&M) required.4 Shenzhen Urban Transport Planning & Design Institute. 2017. New Energy Bus Operation Evaluation Framework (Stage report).  World Bank-GEF “Large-city Congestion and Carbon Reduction” Project Diesel buses—and the choking smog they spew—are a common sight in most cities. But not in Shenzhen, China.The southeastern city, which connects Hong Kong to mainland China, announced at the end of last year that all of its 16,359 buses had gone electric. The city’s buses are the world’s first 100 percent electrified bus fleet, and its largest—bigger than New York’s, Los Angeles’s, New Jersey’s, Chicago’s and Toronto’s electric bus fleets combined.How the city overcame obstacles like high costs, lack of charging station infrastructure and more provides lessons for other cities looking to electrify their bus lines.last_img read more

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Starting a Blog? Don’t Get Sucked Into the Page-View Trap

first_img You might be stuck in the page-view trap. That’s the state of blog purgatory where the blogger is excessively focused on page views. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack (1) Quality Inbound Links You can track links by scouring your referral logs, searching Google or Technorati, then assessing their quality via a second set of searches. You should be able to track comments on your blogging platform or via independent services like Disqus. To track subscriptions you’ll have to put your feed into a service like Feedburner, then merge your email subscription list. So what metric should you be following? It’s tempting to rely heavily on conversion data to measure the success of your blog. Users who enter your site from your blog and end up as a lead or a sale represent direct, measurable value of the blog. Obviously, that’s important, but it should serve only as a baseline value. Conversion numbers don’t capture the value a blog creates in SEO, the company brand and subscriptions. (3) Subscriptions Business blogs help companies  (2) Comments Stephen Downes the number of requests to load a single page So what tools can you use to track all this data? Page views are far less useful for business bloggers. Topics: blog analytics dashboard It’s a trap for business bloggers because it’s easy to get into (page-view data is readily available in most blog software) and easy to get stuck in (you can spend months trying to improve your page views, without making progress towards the goals of your business). ), and for large blogs and media sites they’re a practical way to measure the value of their audience to advertisers. Originally published Sep 25, 2008 9:15:00 AM, updated October 20 2016 — At the end of the day, a blog is successful if you grow subscriptions. A healthy subscription list (make sure you have both RSS and email) is a huge asset. It’s a group of people that you can reach out to at any time with your message. Of course, part of the art of building a subscription list is finding the right balance of great content that keeps them interested, and content that more directly advances your business goals. (4) Conversions — Here are four that I pay attention to most: .  — Posts that generate a lot of comments are posts that engage people. People that are engaged are likely to come back to your site. Look at your posts, see which ones have the most comments, and use those as a guide for future posts. Marketing Metrics Before page-view defenders cry foul, let me be clear: Page views are widely used, useful in many circumstances and aren’t going away any time soon. They are relatively easy to collect (they represent  I ask this question all the time for my work on the HubSpot blog, and I’ve decided there is no single answer. Business blogs must be assessed with a series of metrics. Photo by  get found in search engines — This is the holy grail of business-blog metrics. Good links don’t come everyday, but when you do get good links, they show at least three things: (1) readers are engaging with your post enough to link back to your site, (2) you have a permanent new source of traffic, and (3) your reputation in search engines in improving. Are you starting a blog — or maybe you’ve been struggling with a blog for a few months without feeling like you’re getting any return for your business? , build followings, generate new leads and grow sales. Page views don’t directly assess progress towards any of those goals. The number of times your pages load won’t give you direct insight into your blog’s progress in search engine optimization or your growth of loyal readers. In our case we use the HubSpot platform (yes, we eat our own dog food!), so all of this is in a simple  .last_img read more

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Five Tips for Contributing to Online Communities Other Than Facebook and Twitter

first_img InboundMarketing.com Social media doesn’t stop at Facebook, LinkedIn and Twitter. 2) Be a resource to others and a thought leader. Originally published Jun 10, 2009 1:26:00 PM, updated October 20 2016 5) Meet prospective business partners, customers or employers. 1) Ask questions and request recommendations through online forums. Forums are an underappreciated resource, so don’t be shy! Most likely other people will have the same questions you do. Ask your peers directly through public forums to get a survey of helpful answers and pave the way for others looking for similar information. Sessions are taught by: Chris Brogan, Brian Carroll, Here are five ways business and marketing professionals can take advantage of niche online communities: Mack Be a Student! Free Online Classes at Inbound Marketing University A lot of communities work together with members and other organizations to produce great content. Take advantage of these free programs as tools for your team, employees, customers, and yourself! 4) Take advantage of free educational programs to learn more about your industry. Many online communities have a component where you can submit interesting articles for the rest of the community to read. Why not contribute your best or most relevent work? This will drive traffic back to your site so people might learn more about you and your company. But don’t be spammy! Topics: Colliercenter_img 3) Drive traffic to your website by posting your own content when relevant. What do you think? What else do you like about niche, online communities? What are your favorite online communities? A great way to develop rapport with a person is by providing them with useful information. Check for new forum questions and give your own best advice. If you know of links to resources you’ve appreciated, share them! is a good place for those interested in inbound and Internet marketing to meet and share information. Community Management , The more often you actively contribute to a community, the more other members have the opportunity to get to know you. In your profile, include your Facebook and LinkedIn contact information. When you do this, you’ll have multiple ways to connect and potentially extend your business relationships. Register to get access to all ten free online classes (live or archived) and the certification exam. Flickr: Silverisdead is a great example of a free program offered by marketing experts to help you break into the Internet marketing world. Smaller, industry-focused (and often forgotten!) online communities are a fantastic way to consume and share content with like-minded individuals. For example, Rand Fishkin, Eric Groves, Ann Handley, Jeanne Hopkins, Lee Odden, David Meerman Scott, Marshall Sponder, Elyse Tager and Mike Volpe. Why not register for free? Inbound Marketing University Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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10 Examples of B2B Twitter Chats

first_img . This chat is an open discussion for registered nurses. It covers a wide range of topics involving the nursing profession,healthcare, public awareness, how nurses can employ social technologies.  . This chat is for conversations about the art and business of professional catering. 30Lines – Moderated by @ – Moderated by @ #RNchat @ @ Many clients, marketers and executives believe that their industry is different from others. While this is true, it is not a fair objection to avoiding innovative marketing approaches. Now that you have a basic understanding of what a Twitter chat is, let us show you some examples across a diverse sample of 4:00-5:00 EDT on Thursday #aptchat @ 12pm EDT on Tuesday 3-4pm CST on Friday icacater . The chat is a weekly conversation for B2B marketers. , #agchat occurs from @ 4. – Moderated by @ kenthuffman pinnovation 2. #assnchat Originally published Apr 8, 2010 1:00:00 PM, updated October 20 2016 fishdogs mpaynknoper #bookmarket pinkolivefamily , #KMers occurs from andrewspoeth , #b2bchat occurs from I encourage you to take a look at the these chats and see if one of them is related to your industry or possibly if you could start one for your industry. The networking and educational value of online B2B conversations can be invaluable if the content is on topic and moderated well. Date and time: Most Twitter chats have one or more organizers who moderate the discussion and set the day and time for the conversation. Additionally, the chats use hashtags, which are words or phrases that are preceded by a “#” sign, example: # philbaumann #b2bchat While many individuals use 8-10pm CST on the last Wednesday of month , #assnchat occurs from . This chat is for an audience of recruiters, researchers and other HR professionals interested in social media for recruiting and branding. and watch the the tweets flow. Wednesday, April 14, 2010 at 12:30pm EST   to increase your visibility in social media! 8-10 pm EDT on Tuesday Twitter Search #KMers – Moderated by @ @ swanwick inboundmarketing 10. AdvancedEyecare 1. @ claudiaC , #bookmarket occurs from – Moderated by @ , #tnl occurs from 6. 1-2pm CST on Tuesday . The chat is for optometrists, ophthalmologists and eyecare professionals.  Topics include practice management and latest developments in eyecare. – Moderated by @ 5. . Hashtags allow people to follow the group conversation using Twitter Search. To follow a chat in your industry you can simply put the hashtag for the conversation into . The chat is an open dialogue amongst the various players in the agriculture, farming and ranching worlds. It is for people in agriculture, including those in the business of producing food, feed, fuel and fiber. 7. – Moderated by @ . The chat was created to discuss the apartment and multifamily housing industry. 4-5pm PST on Tuesday 3. b2b_chat 12-1pm CST on the 2nd Weds of each month 8. 11:30am EDT on Tuesday to have conversations with friends and meet new people, they also use Twitter to hold regular discussions on industry and business related topics with peers.  Twitter users refer to these peer-to-peer conversations as chats. #agchat Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack , #aptchat occurs from Topics: , #EyeConnect occurs from New Media thought leader, Brian Solis, will share how to implement and manage a Social Media Optimization (SMO) program. 9. RNchat industries. . The chat’s goal is to connect authors and publicists for the greater good. Twitter – Moderated by @ @ @ @ weknowmore #tnl . This chat is for knowledge professionals to share information about knowledge management. – Moderated by @ #EyeConnect , #RNchat occurs from . The chat is open to any all members of the association community, including staff, consultants, volunteer leaders and members. With the goal to explore the present and future of associations. kseniacoffman corb21 #icacaterchat – Moderated by @ B2B Have you ever participated in an organized Twitter chat for your business? Live Webinar: Social Media Optimization Is The New SEO With Brian Solis , #icacaterchat occurs from jeremyvictor Reserve your spot now Beyond the networking value, participating in these chats builds awareness for your business and provides a platform for you to share relevant content that you have created. Content sharing to an engaged and social audience often leads to increased traffic and leads to your web site. 8-9pm EST every Thursday LisaTrosien Twitter Marketing Examples Weekly B2B Twitter Chatslast_img read more

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Top 5 Inbound Marketing Articles to Start the Week: Cranking Out Content

first_img 1. Author: Stephan Spencer Originally published Nov 1, 2010 8:00:00 AM, updated July 19 2013 How to Create a Social Media Conversion System creating a successful blog on Duct Tape Marketing Blog , which even happen to some of the best of us. People often underestimate the effort required to keep a blog flowing with fresh content on a regular basis, and any blogger who’s been maintaining a blog for a while knows that Marketing Takeaway:Experiment with multiple ways to keep your blog chocked full of content, and remember that dedication equals rewards.  3. Starting to feel the daily grind of blogging? If you’re a business blogger who is trying to Some of our favorites from Debbie’s list include tweeting answers to popular customer questions, posting factoids based on industry statistics, announcing industry or company news, sharing links and tips, and taking advantage of Twitter’s real-time capabilities. Author: Stephan’s article addresses everything from skipping keyword research to mistakes in link building and pay-per-click. your business’ presence on Twitter Learn how to build your business blog into an inbound marketing machine. Chris Brogan to build trust, which is key to conversion. on Social Media Examiner top SEO blunders to learn how to create a thriving blog. Use Twitter to its full potential by tweeting different forms of content. Cranking Out Content While businesses are increasingly understanding the importance of engaging in social media, many still perceive it as a big waste of time. In this Duct Tape Marketing article, John Jantsch emphasizes the benefit of Marketing Takeaway: by regularly cranking out content, chances are you’re familiar with the pressure. on ChrisBrogan.com make the most of your blog In Debbie’s A to Z guide, she provides 26 tips for making the most of Paul’s list draws marketing similarities from such Halloween concepts as haunted houses, music from scary movies, corn mazes, candy, and trick-or-treating. Avoid common SEO mistakes to improve your rankings in search engines. Author: Keeping with the seasonally spooky spirit of this past weekend, MarketingProfs expanded on some basic marketing takeaways from Halloween by publishing a longer list of Marketing Takeaway:center_img Marketing Lessons From Halloween 4. Are you falling victim to some of the most common mistakes in search engine optimization? This Search Engine Land article highlights some of the Author: . Inbound Marketing Marketing Takeaway: He highlights seven steps to a successful social media conversion system: releasing content strategically, using landing pages, making your messages match, creating a ‘get to know more’ call-to-action, testing every element, enabling sharing, and personalizing follow-up. Paul Williams marketing lessons D’Arcy Norman Download the free webinar 2. 25 Super Common SEO Mistakes , focusing on practical ways for using good content for your tweets. Topics: Marketing Takeaway: on Search Engine Land Photo Credit: on MarketingProfs Daily Fix Blog social media participation Chris Brogan’s article offers helpful tips for bloggers to stay motivated and keep up their dedication to blogging by discussing sources for topic ideas; making your blog content brief and useful; incorporating pictures, audio, and video; creating a writing/editorial calendar; and committing to a series. Keep your marketing creative and fresh by drawing inspiration from untraditional marketing sources. Oh yeah — and we hope you had a Happy Halloween! :o) takes dedication. Create a social media conversion system to increase the return on investment of engaging in social media. 5. Webinar: Advanced Business Blogging Author: 26 Twitter Tips for Enhancing Your Tweets In this week’s top inbound marketing article, Chris Brogan shares his thoughts and tips on consistently creating remarkable blog content. John Jantsch Debbie Hemley Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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Visual Content Trumps Text in Driving Social Media Engagement [INFOGRAPHIC]

first_imgWhat roles does visual content play in your marketing? Lately, I’m sure you’ve noticed there’s been no shortage of buzz about the value in leveraging visual content for marketing — particularly when it comes to social media marketing. And sure, most will agree that visual content is easier on the eyes. But does it work?Looks like it.According to a new infographic from global communications company M Booth and media measurement and analytics company Simply Measured, visual content is not only taking the online world by storm; it’s also driving engagement! Here are some highlighted stats from the infographic that make the case:On Facebook, videos are shared 12X more than links and text posts combined.On Facebook, photos are liked 2X more than text updates.42% of all Tumblr posts are photos.On YouTube, 100 million users are taking a social action on videos every week.Photo and video posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn, and Google+.The infographic also features a timeline about the recent growth of visual content on the web. Check it out below, and if this infographic isn’t enough to convince you that you should start investing in visual content, we’ve got 19 more data-driven reasons right here! Originally published Aug 21, 2012 5:00:00 PM, updated October 20 2016 Topics:center_img Visual Content Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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11 Tips to Help Improve Your Brand’s Communication Strategy

first_img Originally published Jun 19, 2015 11:00:00 AM, updated July 28 2017 Branding As marketers, we strive to communicate with consumers in the ways that they prefer. In fact, marketing is becoming increasingly consumer-driven. For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” Today, 80% of online content is user-generated, and content will increasingly come from a customer’s peers. Marketers need advocates buzzing about their products as people increasingly receive information about brands from their social connections.The big question is: How does a company acquire brand evangelists? Here, we’ll discuss how much an authentic, humanized brand voice matters in your quest to get people raving about you to all of their friends – not to mention form long-lasting brand-customer relationships built on a solid foundation of trust. Here are 11 key tips to help improve the way your brand communicates with consumers.1) Be AuthenticPeople don’t want brands talking at them as if they’re dollar signs – they want authentic communication. Maintain an authentic tone when posting and interacting with consumers – one that doesn’t seem forced. Always speak like a human being. Communicate directly with fans and followers and be flexible and spontaneous. Instead of solely tracking and analyzing, you can spend time planning and perfecting your brand voice.Patagonia is a brand that does a fantastic job at remaining authentic. For starters, they don’t traditionally advertise. The company works to provide meaning rather than superficial promises. They “advertise” by building human bonds, providing reliability and utility, and behaving like trustworthy people would – and that’s a big deal to customers. Their focus is truly on people, emphasizing that the best brands are people that just happen to be associated with the product.2) Have a ConversationRemember that voice and tone matter; they humanize your brand and let you take part in conversations naturally. Take the time to have genuine, real-time dialogue with customers and prospects to better position your brand in a world of evolving and increasingly niche markets. Define and uphold a strong social media marketing voice and others will start doing your marketing for you.This is a great example of how Oreo engages its customers in playful conversation on Twitter that syncs with the rest of the brand’s strategy. Consumers are delighted when a company takes the time to speak with them one-on-one – not to mention in a fun way. Three words: expanding brand loyalty.3) Create Buyer PersonasCreating buyer personas, or fictional, generalized characters that build a picture of your ideal and largest markets, helps you better understand your core customer groups. In order to organize your research, you can start by conducting interviews and surveys, then organize and format your persona research, finalize specific buyer personas, and lastly, use your buyer personas for segmentation, content mapping, and lead nurturing. When you truly know your ideal customer, you will create more compelling content that they’ll respond positively to.Walt Disney World knows exactly whom they’re speaking to, when and where. This is a good example of attracting your ideal customers where they typically hang out. The highest percent of Facebook users is between ages 34-54, and the majority of those users are women. Who is more likely to book and plan the family vacation? Mothers! Walt Disney World knows this, and that’s why they focus their efforts on Facebook.4) Show Your PersonalityCultivate a voice that delights your customers. Delighted customers talk positively about your brand, essentially driving new content creation. This content then reaches other customers and prospects, delivering your message naturally. Put a face on your brand and let a real personality shine through. Cater to your buyer personas and post the kind of content they enjoy. Let readers know that your brand is professional, of course, but also fun and relatable. People often prefer a connection over information.Old Spice is known for their funny ads and brand personality. Especially in recent years, the company has taken many creative risks and, in turn, made a lasting impression. Here’s an example of an unmistakeably Old Spice ad.5) Provide Relevant ContentGreat content is only great as long as it resonates with your target audience. Take the time to really understand your readers. Research their challenges and publish content that speaks directly to them, where and when they prefer. In doing this, you’ll enhance your reach.Lowe’s on Pinterest makes perfect sense. The products should be shared on Pinterest because that’s where Lowes’ ideal customers want to browse for ideas of what to buy. This shows that the company really understands its audience and wants to cater to their interests.6) Be HelpfulCreate a presence in social communities by helping people. Spend time crafting genuinely helpful replies rather than just dropping links all over the place. Building those relationships will carry your business forward at a rapid pace. It is critical that you are helping people rather than focusing only on driving traffic and metrics.JetBlue responds quickly to customer service questions on Twitter. They don’t take any days off (just like their airlines) and are there to help at any time. If your brand is going to go on Twitter for customer service, it’s important to be committed. They are going where their customers are and being there to help them, not to help themselves by constantly pushing press releases. JetBlue is promoting their brand by having great customer service. It’s a win-win: customers get service on Twitter, while JetBlue publicly displays their quick and responsive service.7) Focus on Quality Engagement Over QuantityQuality of the engagement with a message must be factored in – more so than the quantity of engagements. Thoughtful comments and replies or posts that answer your audience’s common questions give your brand an edge while building trust. And, speaking directly to your customers gives you a much better idea of how to market to them than merely analyzing data. Traffic is nice, but truly engaging with the reader means more. A glorified RSS feed is actually a waste of time.Here, Southwest Airlines took advantage of an opportunity to engage with a customer directly on Twitter and, in turn, really made a positive impact on his view of the company. Little yet meaningful interactions have the power to create loyal customers and even brand evangelists. 8) Be OpenTransparency and openness can be a huge asset as you are generating your social media marketing voice. This type of marketing is unique. Few companies share the intimate details of their journey, and doing so can help you stand out from your competition. Writing with openness and transparency also helps you communicate with confidence; nothing is off the table to discuss.With the “Our Food. Your Questions.” digital platform, consumers were encouraged to ask their toughest questions. In exchange, McDonald’s Canada promised to step up and provide clear and concise answers. It was the open, honest kind of approach that can silence the harshest of critics, turn a fence-sitter into a fan or, if it backfires, risk alienating consumers unsatisfied with the answers.9) Post About Things Other Than Your Own BrandMake sure your posts aren’t all just about your company or industry – although those are important, too. When you venture outside of your usual topics once in a while, it makes people feel comfortable being themselves because you’re being yourself, too. Share great posts by other industry leaders and touch upon relevant news. It’s always beneficial to keep content interesting so as not to lose people’s interest. Keep your audience coming back for more.Here’s an example of how Whole Foods touches upon topics on Twitter that aren’t directly tied to their offerings but correlate with their audience’s interests and concerns. This shows that you care about more than just touting your products and services, and it helps keep your content interesting and relevant.10) Throw in Content for Pure Consumer EnjoymentPost things that you think your audience would just plain enjoy sometimes, with no link to your blog, lead-capture form, or transaction attached. This will make people more than like your posts – they’ll look forward to them. This also enhances trust because readers will see that you aren’t just on a mission to promote; you’re there to delight and serve your audience. If you come across a funny YouTube video that would speak to your buyer personas, share it! Don’t be afraid to try new things.Kraft Macaroni & Cheese does a good job at keeping their followers entertained. Here’s a great example of just plain fun – no link, no promotion, just great branding. Keeping customers delighted is key, especially when it’s delivered genuinely.  11) Leverage Consumer-Generated ContentIBM’s Global CEO Study found that 88% of CEOs said “getting closer to customers” was the top priority for their business over the next five years. This can be done, largely, by leveraging user-generated content. Brands should work to improve their products and messaging as consumers continue to influence and take co-ownership of their favorite brands. Share consumers’ content and tweak your offerings in order to give your audience exactly what they like to see and experience.Starbucks engaged fans and created some beautiful content when they launched a stunning White Cup Contest where fans were proposed to paint Starbucks’ white cups and submit their photos to social media using the hashtag #WhiteCupContest. As a result, the brand received wonderful visual content for its Facebook and Pinterest pages, and increased their social media reach. With the rise of collaborative marketing, marketers must shift from marketing “at” consumers to marketing “with” consumers. We have reached a point where companies that simply view social as a mass communication channel for blasting out messages to a mass audience are penalized. Barriers between companies and their consumers will continue to fall in this collaborative age. These 11 important tactics will help your brand face its consumers genuinely and effectively.Want to learn more about how to attract and, ultimately, delight your ideal customers? Check out this comprehensive free guide! Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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A Look at Oklahoma State’s Big 12 Scoring Margins

first_imgTexas269251185-4 As we look ahead at a possibly historic season, some games on the schedule are easier to predict than others. In order to get a better feel for OSU’s wins and potential losses on their trek to pursue a Big 12 title, let’s take a look a recent history.While it’s not the ultimate barometer, a good way to predict the future, is to look to the past. Just how good has OSU been against its Big 12 brethren?To look at OSU’s scoring margins against the rest of the league, I went back to 2008, when Coach Gundy really started to get Oklahoma State on track. That was the first 9-win season under Gundy. Baylor3522521005-4 Oklahoma279360-812-7 Texas Tech4152831328-1 Iowa State3231811427-1 Texas Christian149101484-1 Kansas State232251-195-2 The first two aren’t surprising. OSU has, more often than not, handily vanquished both Kansas and Iowa State. There have been some close games — and a game that we will not mention — but mostly blowouts.I thought Texas Tech and Baylor would be closer, especially given the offenses they put on the field. But with eight-straight wins over the Red Raiders, I shouldn’t have been surprised. Plus, their lack of defense has allowed the Cowboys to put up some ridiculous numbers.As for Baylor, while the Bears have won three straight, some of those games before 2012 were pretty lopsided in the Cowboys favor. Like 40 points lopsided.I was actually a bit shocked at how bad the OU difference was. It feels like games have been close over the past few years, especially with the Big 12 often coming down to the annual in-state game. Turns out, other than one lopsided OSU win in 2011, the final point margins have not been great.The most interesting thing to me is Kansas State. Despite a 5-2 record against the Wildcats, the Cowboys have been outscored. Granted, 19 points isn’t a ton over seven games, but I think it really speaks to how competitive the two teams are when they face off.What does this data tell us about the upcoming season? It explains why we view certain games as “wins” and, of course, why we’re not favored in Bedlam no matter what either team looks like on paper. It also tells me that we should probably be more concerned about the Kansas State and West Virginia games than I feel like we are. Kansas3091121977-0 OpponentOSU PointsOpponent PointsDifferenceOSU Record West Virginia156144123-2 While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

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Klopp feeling ‘massively rubbish’ about mistakes

first_imgLiverpool Klopp feeling ‘massively rubbish’ about Liverpool mistakes Chris Burton 17:19 12/3/2018 FacebookTwitterRedditcopy Comments(0) Jurgen Klopp LIverpool Manchester United Getty Images Liverpool Jürgen Klopp Manchester United v Liverpool Manchester United Premier League The Reds suffered a 2-1 defeat to Manchester United in their latest outing, with a disappointing display at Old Trafford frustrating all concerned Jurgen Klopp admits he is feeling “massively rubbish” after seeing mistakes cost Liverpool in a 2-1 defeat to arch-rivals Manchester United.The Reds headed to Old Trafford in confident mood and perched just two points behind their old adversaries in the Premier League table.They were, however, to end the weekend five points adrift of the Red Devils and down in fourth spot after being put to the sword by a deadly double from Marcus Rashford. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Klopp concedes that his side made life difficult for themselves in a heavyweight encounter, with the fall-out from a disappointing defeat frustrating all concerned.He told Liverpool’s official website: “It’s really difficult to take. The mistakes were obvious – around the second balls we were not there and we cannot leave Dejan alone in the challenge there and nobody’s around for the second ball. It doesn’t work like this.“Romelu Lukaku is strong in these challenges, so if you cannot avoid the long ball then you have to be there to help your mate for the second ball. We didn’t, so that was the problem around the two goals [and] they could use these situations.“Before the two goals, after the two goals, I thought we were dominant. We don’t ignore the goals we conceded, but if you ignore them for a second you would say, ‘OK, that’s how you have to play’. “Don’t take too much risk, you pass, you come around the touchline, you have the crosses, you have the set-pieces, you have the finishes from distance, 18 yards, all these things. We had these things in pretty much all moments, but we didn’t score. “Because we put pressure on ourselves obviously, that is not helpful for your confidence if you are 2-0 down at Manchester. So we passed, crossed a few balls that were not too good but [then] we found our way back on track minute by minute and second half we chased the game really. Jurgen Klopp massively rubbish“I think we deserved the goal and then it was the situation with the best piece of football in the whole game, the one-two between Roberto and Sadio and a clear foul and no penalty. That’s hard, but not to change anymore. “I think with all the minutes around the two goals we conceded then a draw would have been deserved for us, but because we made these two mistakes we have to take the result like it is. “It feels massively rubbish and that’s not nice. We will carry on, of course, but in the moment it’s a big disappointment.”Liverpool will have had a week to get over that disappointment by the time they take to the field again, with Watford due at Anfield for their next outing on Saturday. Subscribe to Goal’s Liverpool Correspondent Neil Jones’ weekly email bringing you the best Liverpool FC writing from around the weblast_img read more

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Report: Newcastle 0 Man United 2

first_imgRomelu Lukaku made a swift impact from the bench for a second consecutive match as Manchester United beat Newcastle United 2-0 at St James’ Park.The Belgium international was on the pitch for two minutes before rounding out Sunday’s 4-1 win over Bournemouth and had only been on for 38 seconds when Martin Dubravka spilled Marcus Rashford’s free-kick in his direction.Rashford continued a purple patch in front of goal 10 minutes from time, meaning a fourth win in as many outings at the start of his reign for caretaker manager Ole Gunnar Solskjaer – a feat only previously achieved by club great Matt Busby. Article continues below Editors’ Picks ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar Emery out of jail – for now – as brilliant Pepe papers over Arsenal’s cracks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Phil Jones, into the Manchester United defence for the suspended Eric Bailly, made a last-ditch tackle on Salomon Rondon to atone for his own absent-minded play in the 15th minute.Newcastle winger Christian Atsu spurned a trio of half chances – something that seemed dangerously wasteful when Dubravka had to be quickly off his line to thwart Rashford and Juan Mata.In between those openings for his team-mates, Anthony Martial sliced onto the roof of the net, which is where Rondon’s 34th-minute header also ended up.Newcastle substitute Jonjo Shelvey struck a wonderful pass to unlock Manchester United with the outside of his right foot in the 60th minute, with Luke Shaw scampering back to deny Ayoze Perez.But one of the hosts’ most valuable performers then let them down and Lukaku was on hand to pounce on Dubravka’s error.Shelvey showcased the ugly side of his game by raking his studs down Paul Pogba’s leg – inexplicably escaping any punishment beyond a foul.0:38 – Romelu Lukaku’s goal for Manchester United came just 38 seconds after coming on as a substitute against Newcastle. Impact. #NEWMAN pic.twitter.com/HvAaWW3byC— OptaJoe (@OptaJoe) January 2, 2019Newcastle left themselves exposed for Lukaku and fellow substitute Alexis Sanchez to give Rashford a simple finish and, in stoppage time, Pogba rounded Dubravka on another counter-attack but fired into the side netting.What does it mean? United close in on top four as Newcastle worries mountThe free-scoring enjoyment of Solskjaer’s initial games could not be replicated against a disciplined Newcastle backline but United showed pleasing patience and ruthlessness after half-time. They are three points behind Arsenal in fifth and now just six shy of Chelsea in the final Champions League spot. Maurizio Sarri’s side drew 0-0 with third-bottom Southampton, who are within two points of Newcastle in 15th. Crystal Palace and Burnley – either side of Rafael Benitez’s team in the standings – were both victorious on Wednesday.Confidence coursing through RashfordPogba was named Manchester United player of the month earlier on Wednesday and the France star’s performances have certainly hogged headlines in the wake of his uneasy alliance with Jose Mourinho being put out of its misery. Rashford is perhaps entitled to feel hard done by, having consistently impressed under Solskjaer after being one of the few who did not appear to down tools during Mourinho’s final weeks in charge. The free-kick Dubravka decisively spilled was not the first he struck with aplomb and his late goal means the 20-year-old now has five goals in his past seven appearances.Atsu lacks convictionAtsu displayed excellent movement and a sure touch as he made hay down the Manchester United right during the opening stages. However, teams such as Benitez’s meagrely resourced assortment have to thrive on half chances against high-class opponents. The Ghana international’s finishing was not up to the mark.Key Opta facts:4 – Ole Gunnar Solskjaer is only the second manager in Manchester United history to win his first four league games in charge of the club, after Matt Busby in 1946. Revival. #NEWMUN pic.twitter.com/Dt9XpCfGms— OptaJoe (@OptaJoe) January 2, 2019- Newcastle have lost eight of their 11 home Premier League games this season (W2 D1) – only in 2012-13 (9) have they lost more at St James’ Park in a single campaign in the competition.- Manchester United have won four consecutive Premier League games for the first time since April 2018 (a run of 5).- Manchester United have won 68 of their 100 Premier League games in January – more than any other team has won in the month.- Manchester United forward Marcus Rashford has been directly involved in 10 goals in his last nine matches in all competitions (5 goals, 5 assists).- Man Utd’s Romelu Lukaku has had a hand in 11 goals in 12 Premier League appearances versus Newcastle (7 goals, 4 assists).What’s next?Manchester United have the familiar FA Cup assignment at home to Reading on Saturday, while Newcastle host Blackburn Rovers in round three. read morelast_img read more

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Demons of democracy

first_imgA very crucial pillar of strength holding erect the India democracy is its Ministry of Home Affairs which is invested with the responsibility of extending manpower, financial support, guidance and expertise to the state government, and maintaining security, peace and harmony in accordance with Constitutional rights of the state. Basically, ensuring federalism in India’s unitary democracy is the Home Ministry’s role and the responsibility of the Union Home Minister is to perform this duty judiciously. With the powers invested in the office of the Union Home Minister, there is as much scope of infiltrating the length and breadth of the nation with Centre-dominating ideologies and notions which a federal India may not necessarily subscribe to. Plurality and diversity of ideologies, politics, and methods are the hallmarks of a healthy democracy and India is no exception. When Amit Shah questioned the efficacy of a multi-party democracy expressing doubts if it will be able to meet the goals of contemporary India, seven decades after the hard-earned Independence, it must be borne in mind that the visions of the founding fathers of the Indian nation were the aptest goals to strive for especially in the context of the time seventy years ago, marked by a view to keep open the options and scope for a dynamic future. Linking Aadhaar to everything from bank account to social media was unthinkable seven decades ago and the future of such a phenomenon is highly debatable, but the future of developing agriculture, industry, and services, etc, one by one was envisioned for greater sustained and enduring growth. Ensuring the dominance of ideologies and sensationalised intentions over development do little to establish anything of substance. The very purpose of a vision is to be forward-looking; looking back 70 years every time to criticise political undertakings which may or may not be defunct now but which did pave the way for the India of today only betray a lack vision on part of the current dispensation. Also, honouring the legacy of the political forefathers is one thing, but being guided by their ways, particularly in disagreement, is not suitable. There actually should not be any comparison between the past and the present leaderships. An apt example is America where slavery was legal and the founders of America favoured it but it was abolished in the course of time and in keeping with the evolving needs for equality in the country. In comparison to that, the founding fathers of India were far more forward-looking, envisioning the future without the temporary provisions they put in place—reservation and Article 370 being cases in point. Honouring the evolving needs of the electorate is a moral responsibility of a government and making unreasonable comparisons to distant points in time is nothing but creating distractions in a lowly manner. Clearly, there are far more important matters in the present to focus on and to address urgently than to indulge in inconsequential ideas of how less-than-perfect the past has been. Also Read – A compounding difficultyThe Union Home Minister’s calling in question the Congress party’s “culture of policy paralysis” is justified to the extent that implementation suffers and the common people bear the brunt of stalled governance. Shah ostensibly expressed that the previous governments made only five decisions in the last 30 years whereas the Modi government made over 50 decisions in last five years. But, on the contrary, a holistic and collective deliberation is indispensable to good and effective policymaking, the impacts of which will be far-reaching into the future. Juxtaposed against that, the consequences of hasty and unilateral decisions may seem like a spectacular display of power and bold decision-making but the immediate outcomes of this are just confusion, chaos, and resentment from a disconnect with the government. Making inoperative Article 370 conferring special status to Jammu and Kashmir and the overnight decision of demonetisation are just some examples. There are no magical fixtures in politics and governance which can hold people in awe. Consistent and continued efforts in the direction of a goal are what could possibly accomplish it. Stating aloud the doubt whether the multi-party democratic system in India had failed to fulfil the aspirations of the citizens of the country is a statement riled with criticism on many levels: aspirations of the citizens, if we may begin with allowing them a means to imagine any aspiration—jobs; citizens—after the taxing exercise of NRC and its outcome; a supposedly dysfunctional multiparty democracy, the cornerstone of the Union Minister’s grudge, it must be reiterated how repeated efforts to create a third front were rendered futile with defection. Alleging that the common man was clueless during the reign of Congress as to where the nation was headed and whether the leadership was actually able to steer the country out of the mess is reminiscent of post demonetisation days of shifting goalposts and the pressing economic crisis of the present day when fortunes have been spent on erecting statues. Amit Shah may be right in assessing that the electorate were utterly disappointed with the performance of the previous governments but he ought to acknowledge that too was the will of the people as was in 2014 and it is the will of the people and its expression that is paramount, not faulty deductions from it and fallacious opinions. The phenomenon of a multiparty democracy only enforces the essence of democracy. Shah’s emphasis on the need for 130 crore Indians to move in a coordinated fashion to realise the PM’s vision is to an appalling extent disregarding the plurality and diversity that defines Indian democracy. A single-party democracy with an enforced uniform ideology is quite along the lines of North Korea which makes a devastating mockery of both democracy and a republic. Diversity, multiplicity, and decentralisation are the strengths of Indian democracy and any assault on these by way of glorifying one-man leadership or a single language spoken by the majority, or any other similar method is a warning threat to our democracy.last_img read more

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DPIIT notifies FDI relaxation norms

first_imgNew Delhi: The Department for Promotion of Industry and Internal Trade (DPIIT) on Wednesday notified the recent decisions to relax foreign direct investment (FDI) norms in sectors such as coal mining, contract manufacturing, and single-brand retail trading. The DPIIT, under the commerce and industry ministry, deals with FDI-related issues. It notifies FDI-related government decisions through Press Notes. The department has also notified the decision to allow 26 per cent FDI in digital media, a move over which certain industry and experts have raised issues. Also Read – Thermal coal import may surpass 200 MT this fiscalOn August 28, the government allowed 100 per cent foreign investment in coal mining and contract manufacturing, eased sourcing norms for single-brand retailers and approved 26 per cent foreign investment in digital media. According to the Press Note of the department, 100 per cent FDI is permitted for sale of coal, coal mining activities including associated processing infrastructure subject to the provisions of Coal Mines (Special Provisions) Act, 2015 and the Mines and Minerals (Development and Regulation) Act, 1957. Amending FDI norms for the manufacturing sector, it said foreign investment in ‘manufacturing’ sector is under automatic route. For single brand retail trading, it retail trading through e-commerce can also be undertaken prior to opening of brick and mortar stores, subject to the condition that the company opens brick and mortar stores within two years from date of start of online retail.last_img read more

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