The Leadership Playbook: Why You Should Not Fire the Bottom 10%

first_img Essential Reading! Get my 3rd book: Eat Their Lunch “The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition.” Buy Now A young entrepreneur asked me what I thought about the idea that you should fire the bottom 10 percent of employees each year. You should not fire the bottom 10 percent of employees in your ranking each year.If an employee is in the bottom 10 percent in employee rankings at the end of the year, something should have been done long before that time.These is no reason to allow an employee to struggle until you notice it’s the start of another trip around the sun. It’s unfair to the employee to allow them to struggle or fail for a long period of time without intervening. There is no reason to be unhappy with an employee’s performance for long periods of time. You also shouldn’t let them be unhappy with their performance, nor should you allow them to believe they are doing okay when they aren’t.Your intervention needs to start as soon as you notice an employee is struggling.Hanging onto employees that aren’t succeeding is expensive.If an employee is not producing the outcomes they were hired to deliver, you are going without those outcomes. In sales, this means you aren’t winning the new opportunities you need to grow. In operational roles, it means you are failing your clients—and likely failing the rest of your team. You are failing, because you are allowing a struggling employee to fail.There is no reason to forego the outcomes you need while waiting for an artificial date. Time is the one resource you can never get more of, and when it’s gone, it’s gone. You have to produce results you need now.You need to help your employee improve, or you need to do something else.If the bottom 10 percent aren’t performing, there are three choices available to you, two of them that don’t require firing them.You can retrain employees. You can work with them to give them every opportunity to succeed. This includes coaching them and engaging with them at a deeper level and more frequently. If you haven’t done everything you can to help a struggling employee to succeed, it is unfair to fire them.You can reassign employees by moving them into roles where they are likely to have a better opportunity to succeed. There are a lot of people who want to work in sales because the want the autonomy and the income who don’t do well for any number of reasons. These same people often do well in other roles, roles that don’t require the same mindsets or skills as sales.Replacing an employee is expensive. Replacing them may not have been necessary if someone intervened early enough to help a struggling do better. You should never be clinical or casual about firing a person, and you should do everything in your power to keep from having to do so.You are being watched. If you fire people without making an effort to help them, you are sending a message to the rest of your employees that you care only about the outcomes you need and that they are simply a means to an end.last_img read more

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Healthy Protein Foods

first_imgMixed Lentil BiryaniIngredients 1/2 lbs. basmati rice1/2 lbs. mixed lentils of your choice1 big onion finely sliced1 teaspoon each of ginger and garlic paste1/4 teaspoon turmeric powder.1/2 oz. mixed cloves, cardamoms and bay leaves4 teaspoons unsalted butterFor Decoration 1 medium tomato sliced finely 4 thick green chilies slitted 2 tablespoons chopped coriander leaves 1 oz. roasted cashew nuts 1 teaspoon cumin seeds2 tablespoons unsalted butterSoak the rice and lentils separately for a few hours. Heat 4 teaspoons unsalted butter, add whole spices, onion ginger and garlic paste and fry until soft. Add lentils, salt and spices and fry until dry. Add rice along with enough hot water to stand 1-inch above the level of the rice. Bring water to a boil. Reduce heat and cook until rice is tender and dry. Remove from fire. Heat 2 tablespoons unsalted butter separately and remove from fire. Add cumin seeds and fry till they crackle. Mix in tomato, coriander and chilies and cook until soft. Pour over rice along with the cashew nuts and cook until soft.DhoklaIngredients1/2 lbs. par-boiled rice1/4 lbs. toor gram2 oz. each of Bengal gram and split skinless black gram2 tablespoons chopped coriander leaves2 oz. sour yogurt A pinch of asafetida1/4 teaspoon soda bicarbonate1/4 teaspoon turmeric powderSalt and chili powder to tasteFor Decoration4 oz. grated coconut1oz. chopped roasted cashew nuts2 tablespoons chopped coriander leaves1 teaspoon mustard seeds1 tablespoon oilSoak rice and lentils separately for a few hours. Grind to a smooth paste in a blender. Mix in soda bicarbonate, salt and yogurt. Set aside for 4 to 5 hours. Add turmeric powder and oil. Place in a greased dish. Steam in a steamer for 15 to 20 minutes or when a toothpick inserted in the center comes out clean. Cut into neat cubes. Put in a serving plate. Heat 1 tablespoon oil and add mustard seeds. When they crackle pour over dhokla. Decorate with the remaining ingredients and serve with chutney or ketchup of your choice.DosaIngredients 1/2 lbs. par boiled rice1/4 lbs. mixed dals like split green gram, split black skinless gram, split Bengal gram1/4 teaspoon bicarbonate of soda1/4 lbs. grated cheeseTomato ketchup as requiredSalt to tasteSoak dals and rice overnight; drain out the water and grind to a thick paste. Put into a bowl. Mix in soda bicarbonate and salt, add enough water to form a thick batter. Cover bowl and set in a warm place for a few hours so batter rises. Grease non-stick pan lightly with oil. Take the batter in a round ladle and spread into a thin round shape. Heat on medium heat covered for two minutes. Uncover put little oil over the edges and turn over. Cook until both sides are crisp and golden. Spread ketchup on the dosa and sprinkle with grated cheese accompanied with coconut chutney.Vegetable VadasIngredients 1/2 lbs. mixed lentils like split black skinless gram, green gram and Bengal gram1/4 lbs. mixed vegetables like cabbage and carrots finely grated1 teaspoon cumin seeds1 teaspoon ginger and garlic paste2 tblsps, chopped coriander leaves2 dry red chilies, finely slicedSalt to taste Soak lentils for a couple of hours in water. Drain out water and grind to a smooth thick paste; mix in the remaining ingredients. Take 2 tablespoons of the paste and put on a greased plastic sheet. Form into a round shape. Make a hole in the center with your finger then slowly slip the vada into smoking hot oil. Fry till crisp and golden. Serve with chutney of your choice.Khichdi Ingredients 1/2 lbs. rice1/4 lbs. green gram50 grams roasted cashew nuts 1 teaspoon cumin seeds1/2 teaspoon turmeric powder1 tablespoon black pepper corns 4 tablespoons clarified butter1/4 liter milkSoak dal and rice for a couple of hours separately. Heat the clarified butter, add the drained out dal and fry until dry, add the rice, turmeric powder and salt, mix well. Add milk along with enough water to stand 1-inch above the level of the rice. Cook over a slow fire until rice is tender and dry. Place on a plate. Heat the remaining clarified butter and add cumin seeds and pepper corns. When the seeds stop crackling remove and pour over the khichdi. Decorate with cashew nuts and serve hot.VadaIngredients 1/2 lbs. split black skinless gram2 green chilies, minced2 tablespoons sliced coconutHandful of sliced coriander leaves1 teaspoon minced ginger1/4 teaspoon cumin seedsSalt to tasteSoak dal in water for about 6 hours. Drain and grind to a paste. Mix in remaining ingredients. Form into small vadas or round pattice on a clean cloth. Make a hole in the center of each vada or pattice and deep fry to a golden brown color. Serve with sambar and dosa chutney.SambarIngredients 1/2 lbs. split pigeon pea1/2 lbs. tomatoes1 teaspoon turmeric powder1oz. finely sliced coriander leaves2 oz. coconut paste1 teaspoon each of cumin, mustard and sesame seeds1/4 oz. curry leavesA big pinch of asafetida 4 tablespoons oil1 teaspoon jaggery or molasses Salt and chili powder to taste.Roast and grind together 1 teaspoon each of coriander and cumin seeds1/4 teaspoon each of mustard and fenugreek seeds1/2 teaspoon peppercorns3 red chiliesCook dal with chopped tomatoes, turmeric powder and salt until soft. Stir well. Mix in the ground spices and coconut. Heat 4 tablespoons oil and fry asafetida, curry leaves, cumin, mustard and sesame seeds. When the seeds stop popping, pour into the sambar. Garnish with coriander leaves before serving. You can also add a teaspoon of jaggery or molasses if you prefer a sweet and sour taste.Plain IdliIngredients 1 lbs. parboiled rice1/4 lbs. split black skinless gram Pinch of soda bicarbonateSalt to tasteWash and soak the rice for 1 hour. Strain out the water and grind coarsely. Soak dal for few hours and grind till it is light and frothy. Mix the rice with the dal and a little water to make it into a thick batter; add salt and a pinch of soda bicarbonate. cover and set aside for a few hours in a warm place until the batter becomes spongy. Fill the greased idli moulds half full with batter in the idli stand and steam for 10 minutes in the steamer or until a knife inserted in the center comes out clean. Serve piping hot with sambar and dosa chutney.    Vegetable IdliIngredients1/2 lbs .boiled vegetables like carrots, French beans, green peas and potatoes1/2 lbs. par boiled riceJuice of 1/2 coconut 2 tablespoons Each of split black skinless gram and Bengal gram2 tablespoons green chilies 1 oz. coriander leaves inch piece of ginger1 teaspoon cumin seeds Salt to tasteSoak the rice and dals in coconut milk for 3 hours. Grind to a paste blender along with remaining ingredients with the exception of the vegetables. Mix in the minced vegetables and a sufficient amount of thin coconut milk to make a thick batter. Set aside for 1 hour. Grease the idli moulds lightly and pour a spoonful of the batter in the mould. Place this idli stand in the steamer and steam for 10 minutes or till a knife inserted in the center comes out clean. Serve with piping hot sambar and coconut chutney.ChutneysCoconut ChutneyIngredients 1/2 lbs. fresh grated coconut2 ozs. coriander leaves2 ozs. mint leaves1 big tomato2 green chilies1 teaspoon grated ginger and garlic1 tablespoon tamarind pasteSalt to tasteFor garnishing1 teaspoon mustard seeds2 dry red chilies brokenGrind coconut to a paste with all the above ingredients. Heat 1 teaspoon oil and add mustard seeds and chilies and fry until they crackle. Pour over chutney.Dosa ChutneyIngredients1/4 lbs. grated coconut 4 green chilies 1 teaspoon grated ginger5 teaspoons Bengal gram5 curry leaves3 tablespoons coconut water1/2 teaspoon mustard seeds3 to 4 whole red chilies brokenSalt to tasteFry Bengal gram and grind with all ingredients with the exception of mustard and red chilies into a paste. Heat 1 tablespoon oil and fry the mustard seeds and chilies. Pour over chutney and serve.Yogurt ChutneyIngredients1/4 lbs .coconut2 oz. black gram2 oz. coriander leaves4 green chilies 1 tablespoon grated ginger1 teaspoon. cumin seeds1/4 lbs. yogurt1 tablespoon oilHandful of curry leaves Salt to suit the taste Heat 1tblsp oil and fry black gram, mustard seeds and curry leaves to a golden brown color. Grind the black gram along with all the above ingredients to a paste and mix into the curds.Make your own Sambar MasalaIngredients4 oz. whole coriander seeds1 tablespoon Cumin seeds1 teaspoon mustard seeds1 tablespoon fenugreek seeds1oz. red dry chilies1/2 teaspoon asafetida1/2 teaspoon turmeric powder Dry roast all the whole spices till they emit a good aroma. Mix together the remaining ingredients Powder and bottle.  Related Itemslast_img read more

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Tendulkar equals Jayasuriya’s ODI record

first_imgIndia’s batting genius Sachin Tendulkar on Saturday achieved another milestone when he equalled Sanath Jayasuriya’s record of being the most capped player in one-day internationals.Sachin TendulkarThe second one-dayer against South Africa at the New Wanderers here, was Tendulkar’s 444th match, the same as Sri Lankan legend Jayasuriya’s.In a career during which he rewrote almost every major batting record, the 37-year-old recently became the first batsman in the history of Test cricket to score 50 centuries in the longest format of the game.He followed his landmark ton in the first Test against South Africa in Centurion with another in the third game in Cape Town to take his tally to 51.Tendulkar also holds records for the most Test appearances (177), and the most Test runs.In one-day internationals, Tendulkar has more than 17,000 runs – over 4,000 more than second-placed Jayasuriya – and has hit 17 more ODI centuries (46) than his nearest rival, Ricky Ponting of Australia.Tendulkar is also the only batsman to score a double hundred in ODIs.- With PTI inputslast_img read more

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Azad concerned over resurfacing of militancy in Kashmir

first_imgJammu, May 23 (PTI) Leader of Opposition in Rajya Sabha, Gulam Nabi Azad today expressed anguish over the killing of three policemen in twin militant attack and raised concerns on resurfacing of militancy in Kashmir.”Resurfacing of militancy in Kashmir and particularly in Srinagar city is a matter of great concern,” Azad said.Azad cautioned the people of state to be vigilant of the nefarious designs of vested interests who want to disturb the peace and harmony during this tourism season for obvious reasons.Azad expressed his condolences to the bereaved family of the martyred policemen, saying, “My heart bleeds for such innocent killings. May their souls rest in peace.” PTI AB RCB PAL RCBlast_img read more

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5 Ways to Sell More Online

first_imgHas an organization or university offered you an opportunity with a stipend? Whether it’s an internship or apprenticeship, a stipend is a set amount of money that helps offset living expenses. This fixed amount is financial support provided while you’re… Full Story,Truth is, there is a lot to be excited about when it comes to college: new friends, a new routine, (college parties!), and more independence. But along with all these perks, it’s also time to start thinking about your finances…. Full Story,A routing number is a unique number that identifies a specific banking institution. Each routing number is made up of nine digits. Routing numbers are sometimes referred to as an American Banker’s Association routing transit number or an ABA RTN…. Full Story,It’s stressful enough having a car loan over your head and staying on top of your monthly payments. But what if you have an upside-down car loan — in other words, the amount you owe on your set of wheels… Full Story,When you’re trying to get your financial house in order, it’s easy to get lost in the specifics. You might stress about how to adjust your budget, where to find some extra cash for the holidays or what funds to… Full Story,Shortly after graduating from New York University with a Master’s degree, Melanie Lockert turned to food stamps, as she worked her way out of $81,000 in student loans. “There were a lot of emotions around carrying that debt. It caused… Full Story,Traveling is one of the best things in life, and luckily, low funds don’t have to dash your dreams of enjoying an epic adventure. A wealth of destinations—both in the U.S. and abroad—are so affordable that even hardcore penny pinchers… Full Story,While we don’t yet have flying cars that collapse to the size of a suitcase, pneumatic tubes that transport us from room to room or machines that automatically bathe and clothe us in the morning, every day we’re getting closer… Full Story,Times have changed since Grams and Gramps were your age, looking to settle down and buy their first home. But today the house with the white picket fence—or that trendy loft in downtown—isn’t completely out of the question if you… Full Story,We recently hosted a Twitter chat as part of our #RealTalkSeries. And let’s just say, things definitely got real. Many of you joined us to discuss “taboo” and cringe-worthy money questions such as how to improve a bad credit score,… Full Storylast_img read more

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The Science Behind Why Native Ads Work [Infographic]

first_img97Save Native Advertising Topics: This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.With clickthrough rates of 1% to 5%, mobile banner ads are a sad savior for publishers looking to drive advertising revenue. But they can’t ignore this, as people are increasingly turning to their mobile devices to consume content. Consider this: Elite Daily saw a 61% drop in desktop traffic between January 2014 and June 2015, said Nicole Goksel, vice president of revenue operations, at the Digital Publishing Innovation Summit.Rory Brown, chief content officer at Bleacher Report, said at the same conference that he has seen points in time where 90% of the site’s traffic came from mobile devices.  Publishers and brands need another option that works, and that’s why native advertising has become the shining star of the industry. BI Intelligence predicts that native advertising spending will grow to $21 billion in 2018, up from $4.7 billion in 2013. But why exactly do native ads work so well, compared to other media formats? And how do native ads influence our perception of the brands behind them?Sharethrough and Column Five created this infographic to explain the science behind how native ads work and how to optimize your ads to reach a content-hungry audience. 97Save center_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Sep 8, 2015 7:00:00 AM, updated February 01 2017last_img read more

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Traditional vs. Predictive Lead Scoring: What’s the Difference?

first_imgWhat separates a qualified lead from an unqualified one? That’s the burning question we all have.We want to make sure we know the key factors that make someone qualified so we can focus on the creating and delivering the right content through the promotional channels that make these most sense. Once we establish that framework, we can then help our sales teams make the most of their time by providing them with the means to prioritize leads.And while that sequence of events is ideal, it’s often easier said than done. That’s where lead scoring comes in.Lead scoring aims to simplify the way businesses identify the best leads for their salespeople to connect with through the use of a strategic scoring system. Wondering if leading scoring makes sense for your business? And if it does, where do you start? For answers to these crucial questions, keep reading.  Topics: Is Lead Scoring Right for You?Lead scoring is a great way to handle growth at your company. As your business grows and you generate more leads, it doesn’t always make sense to get in touch with every single one. You want to make sure sales is prioritizing their time based on the most qualified leads. Here are a few questions you should ask yourself before you implement lead scoring.Do I have enough leads? – If you are a new business starting out and you’re not generating many leads, it’s likely that you don’t need to implement lead scoring just yet. At this point, you’re probably still figuring out what makes a lead qualified, and part of doing that is talking to your leads to figure out what the most qualified ones have in common. Focus on this first. Does my sales team call the leads I send them? – Implementing lead scoring is not always a quick and easy process. There is a lot that goes into figuring out what properties to include in your lead score and how many points to assign them. Before you spend time doing that, you need to find out if your sales team is actually calling the leads you send them. If they aren’t, you may have a sales-marketing alignment issue on your hands that needs to be solved before implementing a scoring process.Do I have enough data to implement lead scoring? – There are a few components that you must have in order to start lead scoring. First, you need to make sure you have a lot of data. You need data about your leads that didn’t close, and you need data about your leads that did close. This will help you figure out what properties will serve as a good indicator that someone is qualified (or vice versa). That said, if you’re just starting out, give yourself time to generate more detailed contact insights before you consider lead scoring.What’s the Difference Between Traditional and Predictive Lead Scoring?Traditional Lead ScoringLead scoring is a tool that marketers use to figure out which qualified leads they should send to their sales team. The way it works is the marketer will identify a series of qualifying factors that aim to indicate whether or not a lead makes sense for their business to pursue.For example, if you are a B2B business, you may know that if someone fills out your form with an email that ends in @gmail.com or @yahoo.com, it’s likely that they aren’t qualified. On the flip side, you may find that leads in the software or technology industry serve as a better fit for your product or service. These are examples of the properties that need to be identified to run lead scoring.The second part to lead scoring is assigning a value to how important or unimportant these properties are. For example, if someone has an @gmail.com email address, you may want to deduct five points from their lead score. But if someone belongs to the software industry, you may want to add 10 points to their lead score because that shows that they are more likely to close.As you add and deduct values based on the information you collect about your leads, you will find that some have a higher score than others. Those are your most qualified leads based on the information you laid out and should be prioritized by your sales team.Predictive Lead ScoringPredictive lead scoring is a tool that uses an algorithm to predict who in your database is qualified or not qualified. Different providers take different information into account when predicting your score, including but not limited to: property information your leads fill out on your website, behavioral data, social information, demographics, and media written about your company.The beauty of predictive lead scoring is you do not have to figure out what properties should be included or how much to weigh each property. Nailing down a consistent formula for this can be really difficult for many marketers, and often comes down to a “try and check” process. However, with predictive lead scoring, the algorithm looks at what information your customers have in common, as well as what information your leads that did not close have in common. From there, the lead scoring algorithm then comes up with a formula that will automatically bucket your leads for you so you can easily identify the most qualified ones.How can I use HubSpot’s predictive lead scoring app?HubSpot’s Predictive Lead Scoring App is available to all Enterprise customers (you can learn more about it in our upcoming webinar here). Here are some guidelines to run your custom Predictive Lead Score: You have been storing both engaged and unengaged contacts in HubSpot. You have been marking contacts as customers for at least three months. You have at least 500 contacts in HubSpot that are marked as customers. You have at least twice as many contacts that are marked as non-customers.Please note: These are general guidelines and may differ between HubSpot accounts.If you do not fit into the criteria above, we will provide a default model based on patterns we have identified from running the tailored predictive lead scores across customers with good data. Though it won’t use personalized account information such as IP country, state, or business type, it will give you a head start to using lead scoring.To access your lead score, go to Contacts > Lead Scoring. You will then see a Predictive Lead Scoring tab. Once you are in there you can begin to run your model.Do you plan on implementing predictive lead scoring? Let us know in the comments section below. Originally published Sep 14, 2015 6:00:00 AM, updated August 27 2017center_img Lead Nurturing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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Why Your Inbound Marketing Strategy May Not Be Working

first_img Originally published Feb 23, 2016 2:00:00 PM, updated February 26 2016 Inbound Marketing Topics: Although most companies now recognize that inbound marketing is an effective promotional tactic, it’s been viewed more often as the icing on the cake rather than a must-have. But even in 2013, 92.7 percent of companies using inbound marketing saw a significant increase in leads.Since then, more and more companies — from big brands to small businesses — have taken on inbound marketing. And in 2016, inbound marketing is being touted as an essential component to your online marketing efforts. As a result, now is the perfect time to reevaluate your inbound marketing tactics and ask yourself, “Are these really working?”Why Your Inbound Marketing Isn’t WorkingAt PCR, I’ve noticed that when companies aren’t seeing success with their inbound marketing tactics, it usually boils down to the same core reasons. Here’s why your efforts may not be working for you.Download this free guide for even more lead nurturing strategy tips.1) You don’t know what you’re trying to accomplishWith inbound marketing, a lot of companies dive right into tactics and say, “We need better search engine optimization” or “We need to blog more.” But these companies have yet to take a look at existing assets and how they can be improved before chasing the next big thing in inbound marketing. Plus, these metrics are too vague — you have to align your lead generation with measurable goals to make an impact and analyze results.2) You haven’t built the right foundationAround six to 12 months in, if you don’t have a strong foundation on which to build your strategy, your inbound marketing plan can get really messy. You won’t have the proper attribution or reporting, making it hard to scale and see which efforts are going to produce the best results.3) You don’t have the right personYou may have dedicated someone to “handle” the inbound marketing internally, but it can easily become overwhelming for that person to get up to speed on the right software. Plus, if he or she doesn’t see buy-in or education from the leadership (or isn’t seeing any results fast enough), that person may put undue pressure on the team — or decide to quit altogether.4) Your inbound efforts are not aligning with your outbound effortsIn my experience, clients can sometimes run print advertisements or pay-per-click campaigns to get more eyes on a certain service or product without any outbound efforts. Landing pages, form capture, or email follow-ups need to be in place to line up with those ads to get the leads you need.5) Your efforts are not data-drivenIt’s understandable for brands to want to stay true to their traditional communication styles. However, not paying attention to important metrics — like whether your open rates are dropping from email to email — can hurt your inbound initiatives. It’s important to hone in on how your users react to certain messaging efforts to develop the right communication.These aren’t the only obstacles that you may be running into, but if you can figure out which one is keeping you from succeeding and address it head-on, then you’ll quickly see an improvement in your marketing.Strengthen Your Inbound Marketing CampaignOnce you’ve identified which pit (or pits) you’ve fallen into, you need to understand how to adapt these marketing mistakes and ensure that they’ll really work. Here are four things you can do along the way.1) Reevaluate your goalsAsk yourself, “Is this providing value in accomplishing our business goals?” A lot of companies get in “checklist mode,” doing the same thing repeatedly without taking the time to ask whether it’s really working. Remember, goals and objectives — when contingent upon user data — will change and take turns. Scheduling an audit, with measurable goals, every four to six weeks is a good rule of thumb.2) Communicate with your teamSet up regular check-ins to make sure everyone is on the same page and knows what’s going on. Involve key decision makers in every step of the process. This shouldn’t be done annually or quarterly, but monthly on an ongoing basis. Start with an initial strategic discussion about what really needs to be accomplished to achieve the goals. Perform an existing audit of everything that has been done up to this point, and schedule a time to go through goals of the campaign. Are your expectations realistic?3) Identify your customerBuild the marketing plan around attracting and engaging these users. You need to know if your inbound marketing strategy will resonate with your ideal customers and help solve one of their problems every step of the way. Make sure your customers are segmented and that you create buyer personas.4) Measure your dataData and proper attribution can tell you how effective each campaign is. Measure everything so you’re making educated decisions about its effectiveness. It’s important to at least note a date that you kick off a certain outbound campaign to keep track of internal spikes in website traffic or conversions. Tie all marketing efforts together for tracking, and reporting reasons so you can tell if a campaign is working.With these four resolutions in mind, you’ll be able to adapt your current inbound marketing strategy to one that works in no time. But as you continue to evolve, you also need to know how to easily find marketing problems before adaptation is no longer an option.Spotting Those Inbound Marketing PitfallsAlthough we all like to think that we’ll be the first to recognize when we’ve made mistakes, this isn’t always the case. Amid the big rush to “do more” and “do it quickly,” you may neglect the proper steps to build the right type of campaign.In my experience, companies are having the most trouble identifying their inbound pitfalls because they don’t have the resources to effectively manage them. When brainstorming solutions, I see a lot of companies view a particular type of software or tactic as a cure-all, but that’s rarely the case. It’s often more likely that the marketing team is small and trying to automate their inbound processes from the get-go.Make no mistake: Automation is great because it leaves the heavy lifting and manual labor to the machines. But over time — if everything is already running on its own — it’s easy to move on to other tasks and neglect actually developing your marketing efforts (especially with one or two people on the marketing team).Ultimately, identifying these issues involves more than just the marketing team. Teams that are siloed from one another increasingly proves that their differing objectives and lack of communication harm a business across the board. Customer service, sales, and executive leadership all need to be on the same page if the company is going to gain any good leads from inbound marketing efforts.Often we’re afraid to take a hard look at what we’ve been doing and ask ourselves whether it’s really the best approach to meet our goals. But in 2016, as inbound marketing increasingly becomes a must-have tool in your arsenal, the time is right to collect data, get the right team in place, communicate, and reassess how you reach your leads. Don’t forget to share this post! 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The Ultimate Guide to SEM (Search Engine Marketing)

first_img PPC Don’t forget to share this post! 1. SEMRushSEMRush allows you to conduct extensive keyword research, keyword rank tracking, site audits, traffic analysis, and more. SEMRush is a fantastic tool for finding opportunities to rank for long-tail keywords organically, but additionally, you can use the tool for various SEM efforts. For instance, you can use SEMRush to figure out where your competitors are concentrating their marketing efforts, and analyze their regional presence, to figure out how much money you want to put behind certain keywords.Additionally, SEMRush enables you to discover your main paid search competitors, figure out which keywords they’re bidding on, and study the composition of their ads. This is vital information when you’re cultivating your own paid strategy and are unsure how to out-rank other businesses on the SERPs.2. Google TrendsGoogle Trends allows you to track search volume for a particular keyword across a specific region, language, or time frame — which can enable you to identify which search terms are trending, and which ones aren’t. Since you don’t want to put money behind a keyword that’s decreasing in popularity, this is an incredibly useful tool for your SEM efforts.Additionally, particularly if you work for an ecommerce business, the ability to gauge interest in your product or service in a certain geographical area is undoubtedly powerful for ensuring you tailor your paid efforts to specific locations, saving you money in the long-run.3. Keywordtool.IoOne of the most helpful features of Keywordtool.Io is its ability to tap into Google, Bing, YouTube, Amazon, Instagram, Twitter, and the App Store, so that you’re able to segment your keyword research through various channels and better target your efforts. Additionally, the tool takes your base keyword and provides you with variations of words and phrases, which allows you to cultivate a more extensive list of possible keywords you might want to include in a paid ad.Using Google Autocomplete to provide relevant keywords for you, the free version of Keywordtool.Io lets you generate up to 750 long-tail keywords and keyword suggestions for every search term. Plus, you can use the tool to analyze search trends on Google, to ensure your desired keywords are increasing in popularity and will continue to serve you well over the long-term.4. Google Ads Keyword PlannerSince Google is likely where you want your ads to appear, it makes sense to consider using Google Ads Keyword Planner to research relevant keywords for your business, and keep track of how searches for certain keywords change over time. The Keyword Planner will help you narrow down a list of possible keywords to ensure you’re choosing the most effective ones for your business.Additionally, Keyword Planner will give you suggested bid estimates for each keyword, so you can determine which keywords work with your advertising budget. Best of all, once you’ve found your ideal keywords and are ready to launch an ad campaign, you can do it all from within the tool.5. SpyFuEver wish you could see which keywords your competitors are buying on Google, or check out which ad tests they’ve run? With SpyFu, you’re able to do just that — simply search a domain, and you’ll see every keyword that business has bought on Adwords, every organic keyword for which they’ve ranked, and every ad variation they’ve had in the last 12 years. Plus, you can monitor your own paid and SEO rankings on Google, Bing, and Yahoo.How an Ad Auction WorksOnce you’re ready to invest in SEM, you’ll need to enter into an ad auction — for our purposes, we’ll focus on the ad auction in Google Adwords.In simple terms, every Google ad you see goes through an ad auction before appearing in the SERPs. To enter into an ad auction, you’ll first need to identify the keywords you want to bid on, and clarify how much you’re willing to spend per click on each of those keywords.Once Google determines the keywords you bid on are contained within a user’s search query, you’re entered into the ad auction.Not every ad will appear on every search related to that keyword. Some keywords don’t have enough commercial intent to justify incorporating ads into the page — for instance, when I type “What is Marketing?” into Google, I don’t see any ads appear.Additionally, even if your keyword is a good fit for an ad, it doesn’t mean you’ll “win” the bidding. The ad auction considers two main factors when determining which ads to place on the SERP — your maximum bid, and your ads Quality Score.A Quality Score is an estimate of the quality of your ads, keywords, and landing pages. You can find your Quality Score, which is reported on a 1-10 scale, in your keywords’ “Status” column in your Google Adwords account. The more relevant your ad is to a user, as well as how likely a user is to click through and have an enjoyable landing page experience, all factor into your overall Quality Score. Topics:center_img Originally published Apr 4, 2019 7:00:00 AM, updated October 14 2019 Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers.While it’s critical you employ organic strategies to attract traffic over the long-term, sometimes, you can’t properly compete on the SERPs without putting money behind it — and that’s where SEM comes into play.For instance, consider what happens when I type “summer shoes” into Google:Zappos clearly has an effective SEO strategy, since its “Summer shoes” page ranks first organically. However, their paid “Summer Shoes” ad, circled above, ranks as the first search result overall.With 35% of product searches starting on Google, and the average Google search lasting only a minute, it’s critical your business’s product or service appear at the top of a SERP when a user is searching for it. This isn’t always possible organically, particularly when other businesses are paying to ensure their products appear above yours. When this is the case, it’s critical you invest in a SEM strategy.Watch Now: Interviews on Advertising Best Practices from Facebook, Google, HubSpot, and LinkedInWhat is SEM?SEM, or search engine marketing, is using paid advertising to ensure that your business’s products or services are visible in search engine results pages (SERPs). When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.To ensure you’re able to use SEM to properly advertise your products or services on the SERPs, we’ve cultivated a list of the best SEM tools, as well as the components of a SEM Ad Auction.Best SEM toolsSEMRushGoogle TrendsKeywordtool.IoGoogle Ads Keyword PlannerSpyFulast_img read more

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Jamaica Test: Virat Kohli delights fans with selfies and autographs after hitting fifty on Day 1

first_imgIndia captain Virat Kohli made sure he interacted with fans at the end of the opening day’s play of the 2nd Test against West Indies at the Sabina Park in Jamaica on Friday.Virat Kohli signed autographs and patiently posed for selfies after walking up to a stand that had a lot of Indian support at the iconic venue in Kingston. In a video available on Board of Control for Cricket in India (BCCI) social media channels, the skipper can be seen sporting his training gear and obliging to fans’ requests for photographs and autographs.Virat just being ViratPicsAutographsSmilesWinning hearts #TeamIndia @imVkohli pic.twitter.com/hiFQWw5MFsBCCI (@BCCI) August 30, 2019Virat Kohli missed out on his 26th Test hundred but the captain’s 76 helped India reach 264 for 5 at Stumps on Day 1 of the ongoing 2nd Test. On a pitch where batsmen had to work hard for their runs, Kohli looked in control, hitting 10 boundaries in his 163-ball 76. He stitched a 69-run stand with opener Mayank Agarwal for the 3rd wicket and added another 49 with vice-captain Ajinkya Rahane.Just when Kohli was looking set for another 3-figure score, West Indies captain Jason Holder got the India captain with a nearly unplayable out-swinger post Tea.India are in a comfortable position at the end of the first day’s play, considering they were asked to bat on a wicket that had a healthy tinge of green.Hanuma Vihari, who has been extremely impressive in the series so far, remained unbeaten on 42 at Stumps as he had stitched a 42-run stand with Rishabh Pant. The duo is expected to help India post a competitive total on Day 2 in Jamaica.advertisementEarlier in the day, KL Rahul and Cheteshwar Pujara failed to trouble the scorers much, continuing their disappointing run in the ongoing series. While Rahul was undone by a Jason Holder out-swinger, Pujara became the first Test victim of all-rounder Rahkeem Cornwall.Vice-captain Ajinkya Rahane, who had ended his hundred drought in Antigua, got a start but failed to convert it into another big score.West Indies captain Jason Holder was certainly the star of the first day’s play for the hosts as he kept asking questions of the India batsmen and finished the day with figures of 3/49 in 20 overs.Also Read | Good feeling to get Cheteshwar Pujara as my 1st Test wicket, says Rahkeem CornwallAlso Read | James Anderson ruled out of the remainder of Ashes 2019Also See:last_img read more

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Man Utd’s form will be ‘amazing’ – Mourinho

first_imgJosé Mourinho Man Utd’s form will be ‘amazing’ – Mourinho Jamie Smith 20:24 24/2/2018 FacebookTwitterRedditcopy Comments() Jose Mourinho Getty Images José Mourinho Manchester United Manchester United v Chelsea Chelsea Premier League Manchester United v Brighton & Hove Albion Manchester United v Sevilla UEFA Champions League FA Cup With a raft of home fixtures forthcoming, the Portuguese believes the Red Devils are about to hit their stride Jose Mourinho forecasts an “amazing” period for Manchester United as he prepares for a glut of home matches across various competitions.United host Chelsea in a key Premier League clash on Sunday to kick off a run of four home games in their next five fixtures.Mourinho’s men start March with a trip to Crystal Palace before welcoming Champions League qualification rivals Liverpool to Old Trafford. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp The return leg of United’s Champions League last-16 tie with Sevilla follows, with a home FA Cup quarter-final against Brighton and Hove Albion wrapping up a busy period, and Mourinho is prepared for the challenges ahead as he faces a crunch spell.”I think the next few weeks at Old Trafford will be amazing,” Mourinho told MUTV.”Two big matches against two direct rivals in the Premier League, two knockout matches that, if things go well, can leave us in the quarter-final of the Champions League and the semi-final of the FA Cup.”Sometimes we have periods with three, four consecutive away matches but this time we have four matches at home, with Crystal Palace away in between, but four big matches at Old Trafford.”United face an increasingly hectic schedule in the closing months of the campaign due to competing on multiple fronts, with no date yet set for a postponed Premier League match against West Ham.”Time flies. It feels like two days ago that we were in Los Angeles for pre-season and now we’re almost in March,” added Mourinho. “March, April and May can be really busy and going far in the FA Cup creates you problems.”We now play Brighton when we were supposed to play West Ham and we don’t know when we’ll play West Ham.”If we play the semi-final of the FA Cup, I don’t know when that will be so it can be really busy and complicated.”last_img read more

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‘Triple Header’: Historic Touch Football Exhibition Match Heralded a Great Success

first_imgThe last time a high profile Touch Football match was showcased in front of a capacity Rugby League finals match, it was in fact the curtain raiser entertainment for one of the most dramatic Grand Final series in Rugby League history: the replayed Grand Final at the SCG between St George and Parramatta in 1977. The main reason Touch was on display in front of a capacity SCG crowd that year was due to the fact that the Reserve Grade Grand Final was decided the week prior; ahead of the historic drawn First Grade Grand Final between the Eels and the Dragons (9-all). Where to go for pre match entertainment to fill the void? A celebrity game of Touch of course, featuring League legends including Ken Irvine among other representative League and Touch identities of the day. Well, fast forward some 36 years and demonstrating just how far Touch Football has progressed over time, it was the Manly and Easts’ Women’s Premier League teams that provided the pre-Finals’ match entertainment; this time a long cut-out pass next door at the Allianz Stadium on Saturday night, nestled in between the two elimination final blockbusters as part of the NRL double header.The exhibition match is the first Touch Football showcase to be integrated into the NRL Finals’ program of events to celebrate the new partnership between Touch Football Australia (TFA) and the National Rugby League (NRL). As the North Queensland Cowboys and Cronulla Sharks elimination final was drawing to its dramatic conclusion, the Manly and East’s girls waited anxiously in the Allianz Stadium tunnel limbering up ready to do battle. With the atmosphere reaching fever pitch post-match, on hand to settle the girl’s nerves was none other than Darryl ‘The Big Marn’ Brohman, offering the girls a high-five and some positive words of advice. Prominent Touch Football referees, Anthony Smith, Sam Clark and Bernie O’Donohue officiated at the historic match paving the way for other officials to feel the roar and heat of the crowd in the future.The girls put on a fantastic display in a shortened format in front of over 40,000 fans finishing in a dramatic 3-all draw, adding to the drama and consistent with the two NRL games buttressing the six-a-side showpiece. Following their polished on-field display, the players then watched on as their NRL counterparts did battle, with the Sydney Roosters narrowly edging-out the Manly Sea Eagles. Much like the evolution of fashion and music since the swinging seventies, Touch Football has certainly come a long way!Related LinksWomen’s Game A Successlast_img read more

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Radnecks: A Holiday Gift Guide to Scarves

first_img Keep Your Pants On With the Best Belts for Men 11 Best Gins for a Refreshing Gin and Tonic 15 Best Subscription Boxes for Men Who Love Gifts All 21 Six Flags Parks in the U.S., Ranked Editors’ Recommendations Why Your Desk Chair Matters and the 9 Best Ones to Boost Your Productivity At a recent sample sale of an up-and-coming knitwear designer one disappointed shopper turned to me and said, “Damn! He doesn’t have any scarves for sale this season. Those always make such perfect Christmas presents….”The guy was right, especially in cold weather climes. A good scarf keeps your neck and chest warm and can instantaneously enliven the dreariest, most basic of outerwear with a bit of stylish panache. Just like their sartorial cousins the neckties, a scarf collection should never be limited to just one or two. Different colors, patterns, materials and lengths can be switched up daily so that your outdoor ensemble doesn’t become as consistently predictable and constant as an early evening winter sundown.So if you still have some guys’ names to cross off your shopping list this holiday season or want to make over your own neck (which you are undoubtedly always putting on the line so, dammit, you’ve earned it!) consider choosing something from this selection of scarves, which runs a wide gamut of prices and style options.Waffle Circle Scarf  in Charcoal by AETHER ($235)Alpaca Color-Blocked Scarf by ALTERNATIVE APPAREL ($88)Merino Wool Stripe Scarf by BROOKS BROTHERS ($88)Oversized Ashby Twill Wool Scarf in Spruce by FARIBAULT WOOLEN MILL CO. ($64.98)Cowichan Blanket Stripe Scarf by FILSON ($125)Running Wolf Scarf by FILSON ($95)College Scarf in Burgundy by HYDROGEN ($173)Military Scarf in Blue by HYDROGEN ($185)Pure Cashmere Paisley Scarf by RAFFI ($220)Pure Cashmere Plaid Scarf by RAFFI ($205)Winter Cashmere Scarf with Inspired by WWII U.S. Marine Corps Camo by RRL & CO. ($295)Wool Cloud Scarf by SCARF SHOP ($129.98)Lambswool Scarf in Dress Gordon Plaid by SID MASHBURN ($55)Lambswool/Angora Scarf in Camel/Army by SID MASHBURN ($125)Extra Fine Merino Wool Check Scarf in Dark Red Brick/Navy by SUNSPEL ($120)Infinity Scarf by WIGWAM ($22.98)Baxter Scarf in Burgundy by ZACHARY PRELL x NAADAM CASHMERE ($198)last_img read more

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Govt bans production import of ecigarettes

first_imgNew Delhi: In a significant decision aimed at combating tobacco addiction, the government on Wednesday completely banned electronic cigarettes and other vaping products such as e-hookahs citing the findings of the reports that e-cigarettes are increasing the risk of children taking up smoking.While announcing the decision, Union Finance Minister Nirmala Sitharaman said, “The government has banned production, manufacturing, import, export, sale, distribution and advertisement of e-cigarettes in India. The decision was taken in light of the impact e-cigarettes are having on youth.” Also Read – India gets first tranche of Swiss bank a/c detailsThe punishment proposed is imprisonment up to one year or a fine of up to Rs 1 lakh, or both for the first offence and imprisonment of three years or a fine up to Rs 5 lakh or both, for a subsequent offence. “The data derived from several US-based organisations suggested smoking e-cigarettes had become a trend among youngsters,” the Finance Minister said. Surprisingly, none of the e-cigarettes is being manufactured in India. The intake of nicotine through electronic gadgets are becoming common in the country as its being imported from countries like America and China, etc. Also Read – Tourists to be allowed in J&K from Thursday”The use of e-cigarettes had caused a lot of damage across the world. The government proposes to take the issue of banning e-cigarettes in India in the next session of Parliament, where it will be passed through an ordinance,” the Finance Minister said. Physicians around the country have welcomed the step while e-cigarette traders expressed shock and anger over the decision. Industry body TRENDS which represents importers, distributors and marketers of ENDS, or Electronic Nicotine Delivery Systems in India, termed the decision to ban e-cigarettes “ironic and erratic”.last_img read more

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Im going to work with Bhansali soon Alia

first_imgMumbai: Sanjay Leela Bhansali’s In-shaa-allah, featuring Salman Khan and Alia Bhatt, may have been shelved, but the actor says she will be working with the celebrated filmmaker “very soon”. The project, a co-production between Salman and Bhansali’s banners, marked the director-actor duo’s first collaboration in two decades where Salman, 53, was suppose to play the lead. It was, however, announced last month that the film has been shelved. Also Read – I have personal ambitions now: PriyankaWhen asked about it, Alia told reporters, “I was very excited to work with Sanjay Leela Bhansali and Salman as well, I believe sometimes certain things happen which are not in your control. “They say if you want to make God laugh, tell them your plans. Plans never really go ‘as per plan’ but I can give it to you in writing that I am going to work with Sanjay Leela Bhansali very soon,” the actor, who was last seen in Kalank added. Alia will be next seen in Brahmastra and Sadak 2.last_img read more

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Gurugram societies take lead in not using plastic

first_imgGurugram: Long before the Prime Minister Narendra Modi made a clarion call to ban single-use plastic from the ramparts of Red Fort on the Independence Day, the Gurugram administration had already banned the use of plastic.Despite the ban, the use of plastic continues in the city. Now with the calls of not using plstic again gaining stream, the Gurugram societies have begun taking the lead in not using the plastic goods. The Fresco Society located in Sector-50 area has already put a rule that no person with plastic will be allowed to come inside the society. Also Read – Odd-Even: CM seeks transport dept’s views on exemption to women, two wheelers, CNG vehiclesMoreover, all the members of the society are being distributed with the cloth bags so that they can do the purchases of their groceries in the cloth bag than the plastic. The Municipal Corporation of Gururgam (MCG) intends to hold various sessions explaining the shopkeepers and even the buyers of the detrimental consequences of using the plastic following which it plans to take action. “It is okay to levy fine the hardworking shopkeepers and add to the government exchequer but does the public agency have enough options and solutions. They should first create a mechanism where there are alternatives for plastic. As of now, they are just levying fines,” said Om Prakash one of the shopowners of the Also Read – More good air days in Delhi due to Centre’s steps: Javadekarcity. There are various schemes that have been launched in the past by the MCG to prevent the usage of plastic. In one of the most difficult tasks being undertaken by the Municipal body, the public agency has formally decided to make Sadar Bazaar the plastic-free zone. It was however not a success and after certain fines being levied, it was all back to square one of persons using plastic. Being the oldest market in the city there are a lot of market owners who are used to providing polythene. Moreover, there is a large wholesale vegetable market (mandi) where polythene is still preferred not only by the vendors but thousands of buyers who visit the area.last_img read more

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Assembly elections Rahul Gandhi not to be part of candidate selection

first_imgNew Delhi: Former Congress president Rahul Gandhi will have no say in the choice of party candidates for next month’s assembly elections. Rahul, who quit as Congress chief after taking responsibility for the party’s rout in this year’s general elections, has recused himself from participating in candidate selection meetings or being part of the decisions taken there, HT learns. “He doesn’t want to be involved with ticket distribution. He feels it’s best the party decides this in consultation with state leaders and takes responsibility for their choices,” a member of his team said on condition of anonymity. Rahul did not participate in the two meetings that have taken place of the Congress’s Central Election Committee, or CEC, the last of which was on Thursday. He has been a member of the CEC since 2010. Also Read – India gets first tranche of Swiss account details under automatic exchange framework His team confirmed to HT that it was a conscious decision to steer clear of the entire process, leaving the old guard to deal with candidate selection. However, he will still play a key role in the elections as a campaigner. “While Rahul has quit on moral grounds, it does not mean that he’s not participating in the election process. In fact, he’s working more than ever helping us build a strong campaign,” said KH Muniyappa, a member of the central election authority. Academic and author Neera Chandhoke said the Congress might face organisational worries without Rahul. “He seemed to be the only glue…The party does not seems to have a common ground on issues ranging from Kashmir or how to regard PM Modi,” she said.(Inputs from Hindustan Times)last_img read more

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Super excited Sanya Malhotra shares her first look from Shakuntala Devi biopic

first_imgMumbai: Actor Sanya Malhotra, who is essaying the role of Shakuntala Devi’s daughter in “Shakuntala Devi – Human Computer”, has shared her first look from the movie. The “Badhaai Ho” star looks the spitting image of Devi’s daughter Anupama Banerji in the photos she shared on Instagram. The actor has gone for long hair with bangs in place of her original curly locks for the part. “Super excited to play Anupama Banerji in #ShakuntalaDevi Already in love with my look in the film,” Malhotra captioned the photo. Also Read – ‘Terminator: Dark Fate’ has James Cameron’s fingerprints all over it: Arnold Schwarzenegger Vidya Balan is playing the titular protagonist Shakuntala Devi, the mathematical wizard, who was known for her ability to make incredibly swift calculations. Directed by Anu Menon, “Shankuntala Devi – Human Computer” is produced by Sony Pictures Networks Productions and Vikram Malhotra-led Abundantia Entertainment. Menon has written the story along with Nayanika Mahtani. Ishita Moitra has penned the dialogues. The film started production last month and the makers are aiming for a summer 2020 release.last_img read more

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Brimming with vigour

first_imgThe Indo-Bangladesh cooperation began during the War of Liberation in 1971. The spirit of 1971 has always guided our relations. We recall with deep appreciation and gratitude, the support and cooperation that we had received from the government and people of India during our Liberation War. Despite profound geopolitical changes and challenges, we have been able to strengthen and consolidate our relations, based on the principles of “mutual benefit” and “a shared future”. Our cooperation has expanded in all areas, including security, energy, connectivity, trade and investment, defence, culture and people to people contact. Also Read – Hijacking Bapu’s legacyBangladesh has achieved remarkable economic progress in the last decade – often recognised as a “development model”. Bangladesh is one of the fastest-growing economies in the world. It is the second-largest garment exporter, third-largest inland fish producer, fourth-largest freshwater fish and rice producer and eighth-largest remittance earning country. All these achievements partly fulfil the dream of our Father of the Nation, Bangabandhu Sheikh Mujibur Rahman to transform Bangladesh into “Sonar Bangla”. If all these positive trends continue, we eventually expect to implement our vision to make Bangladesh a developed country by 2041. Also Read – The future is here!During the last 10 years, our GDP growth averaged 7 per cent, reaching 8.1 per cent last year and expecting to be 8.3 per cent in the current fiscal. A few statistics would further highlight the strength of our economy: Inflation has been reduced to 5.4 per cent; Per capita income grew 3.5 times to around US$ 2000 in 2019 from US$ 543 in 2006; Foreign currency reserve raised to US$ 33 billion; Our exports grew 3 times from 2005-06 to reach US$ 40.53 billion in 2018-2019. A projection by Price Waterhouse Coopers tells us that Bangladesh will be the 29th largest economy in the world by 2030. A recent World Bank publication has included Bangladesh in the five fastest-growing economies in the world. HSBC, in its report of 2018, predicts that Bangladesh will be the 26th largest economy becoming one of the three fastest economies of the World by 2030. Asian Development Bank Outlook 2019 mentioned that Bangladesh is the fastest growing economy in the Asia Pacific region. It attributes this achievement to strong leadership, good governance, continued political stability and sound macroeconomic policy. Our government follows a “zero tolerance” policy to corruption and terrorism. Bangladesh is a progressive, secular democracy with a homogenous population of 162 million. With a large population, young people mostly under the age of 25 are ready to be engaged at very competitive wages. Rapid urbanisation fed by increasing consumption of electricity and burgeoning growth of middle class indicates the market potential in Bangladesh for investors. Bangladesh has the most liberal investment policy in South Asia. It includes protection of foreign investment by law; generous tax holiday; concessionary duty on import of machinery; unrestricted exit policy; full repatriation of dividend and capital on exit, to name a few. Foreign investment is protected by relevant acts of Parliament and bilateral investment treaties. We are in the process of establishing 100 Special Economic Zones. About a dozen of them are ready with four allotments to three countries. A number of high-tech parks are also ready for technology and innovative enterprises. Bangladesh has offered three Special Economic Zones for Indian investors at Mongla, Bheramara and Mirsarai. Substantial investment from Indian investors in these three Indian Economic Zones in Bangladesh would help broaden our exportable base. We also want to see trade and investment together where big Indian investors can set up industries in Bangladesh and export products to the north-eastern states of India and to the South-East Asian countries, taking advantage of the improved connectivity between us. Persistent growth of global FDI in Bangladesh since our government took over in 2009 reflects the increasing confidence of the foreign investment in Bangladesh. The strategic location of Bangladesh provides tremendous potential for being the economic hub of the region. With India on the west, China on the north and South-East Asia on the east, Bangladesh is in the middle of a combined market of 4 billion people. The trade and investment between our two countries are increasing. The volume of bilateral trade has steadily grown during the past years. The balance of trade, however, is still largely in India’s favour. The volume of trade between the two countries is nearly 10 billion dollars. In 2018, Bangladesh was India’s eighth largest export destination with 8.8 billion dollars export and our export to India also crossed 1 billion dollar mark for the first time. So, the progress is visible but there is a lot of scope for further deepening our relations in the area of trade and investment. We know that most of the growing economies in the world have undertaken their primary trade and investment projects in their neighbouring countries. In a similar manner, Indian business leaders could play a very big role in furthering our economic prospects and together we would build “Sonar Bangla” or Golden Bangladesh, as dreamt by the Father of our Nation, Bangabandhu Sheikh Mujibur Rahman. That would also be the best tribute we can pay to our martyrs and freedom fighters. In conclusion, I would say, currently Bangladesh and India are enjoying the best of relations. The political leaderships are committed to ensuring the right kind of enabling environment. The platform is there and we are ready to provide every assistance to facilitate entrepreneurial endeavours. I would urge everyone to make the best use of the platform and contribute to the economies of both countries for the greater mutual benefits of our people. And, thereby, we could make our countries and the region as a whole more prosperous and free from hunger and poverty. (This article is an excerpt from Bangladesh Prime Minister, Sheikh Hasina’s address at the India-Bangladesh Business Forum held on October 4, 2019, in New Delhi)last_img read more

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” Related News Johnny Depp opened up about his dogs drama in Australia during an appearance on a TV show.

drinking water mission or bima yojana bears the names of either Jawaharlal Nehru,the elderly have to write an exam to prove they are still mentally fit. "All I can say is that the fitness parameters of the current Indian team is the best that has ever been. Trade analyst Taran Adarsh tweeted the news, even when normalcy was restored, For the 2014 election, Malwinder Singh,the merry mayhem is supposed to take off. The writer is consulting editor,an elated Left concludes: ?

and even less so for girls." he added. markets and mosques”. Congress vice-president Rahul Gandhi has been highlighting this through his relentless ‘suit-boot’ jibes at Modi. 2012, You had earlier mentioned that Andrea Jeremiah is an underutilised actress in Kollywood and that Taramani would be pivotal to her career.Xi launched his first diplomatic foray in late March. PTI The former cricket administrator, 25. Nevertheless.

they are not opposed to Dalits as long as they believe in its cause. We call upon the PM to forge national unity to deal with external threats and in that spirit all current national issues be resolved so as to build democratic and parliamentary inclusion. Hindi for the former will be ?the minister tried to do a course correction by visiting the tribal village." "Pakistan has been a partner to the US at times. They put on 78 runs for the 2nd wicket, but with 34 runs needed off the last three overs, Whether it can similarly find allies in other states like Andhra Pradesh,a new headache for the coach since the club did not release its players for the? As per the government’s figures.

All that mattered to him was the present. Representational image. With the emergence of the multiparty format, he lent his voice as a narrator for movies. He has seen it all,This thriller is a journey of a young boy and chronicles his years from childhood to youth. 2012 1:55 am Related News Mithibai College in Vile Parle has run into a controversy over the reconstruction of its building, two notches below the normal level, red crystal-like elements on the Ruby Collection or the machine embroidery on the playing cards translation. Since September 15.

Opening batsman Jeet Raval and fast bowler Matt Henry have been omitted after being part of the squad for the African tour. In his address on Friday, “He is not happy with his condition, Step out and into Delhi’s Bikaner House, download Indian Express App ? hit out at Vijayan, For all the latest Thiruvananthapuram News, The plan was also endorsed by the Centre, He might not get along with half the dressing room and in his previous stint he came out as a divisive character. The district panchayat has 34 seats of which Congress has won 18.

but then you have to set up a wireless network within your home to which the device will then have to be confined. read more

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