They call him “Little Foot” but he’s a big deal to human evolution researchers. From this putative human ancestor’s beautifully preserved head (shown above) to his fairly small feet, this australopithecine—a cousin to the famous 3.2-million-year-old “Lucy,” also a candidate for a human ancestor—is the most complete australopithecine skeleton ever found. But since he was discovered in South Africa’s Sterkfontein Caves in the early 1990s, researchers have argued bitterly about how old he is, with estimates ranging from 2.2 million to 4 million years old. Now, researchers using a state-of-the-art dating technique that employs isotopes of the elements aluminum and beryllium conclude that Little Foot died 3.67 million years ago, as they report online today in Nature. If correct, it could mean that Little Foot is an ancestor of the more than 3-million-year-old human line. The team also argues that Little Foot belongs to a new species, which it calls Australopithecus prometheus. But some skeptics are not buying such an early date, arguing that the team might be dating the wrong rocks (the skeleton itself can’t be dated because it is too old for radiocarbon and techniques for dating older fossils rely on dating the rocks and sediments in which they are found), and also that the aluminum-beryllium technique might not be suitable for South Africa’s limestone caves. Researchers also question whether Little Foot represents a new species or is just a spectacularly well-preserved specimen of Australopithecus africanus, a well-known australopithecine that lived in South Africa between 3 million and 2 million years ago and was probably an evolutionary sideline and not a human ancestor. Most are withholding judgment until a detailed anatomical analysis of the skeleton is published, which won’t appear any earlier than next year.
Review: Thank U, Next: Maroon 5′s Super Bowl halftime show was basic President Donald Trump walks with his wife first lady Melania Trump and their son Barron Trump on the tarmac of Andrews Air Force Base, Md., to switch from Marine One to Air Force One that will take the first family for the weekend at his Mar-a-Lago estate in Palm Beach, Fla., Friday, Feb. 1, 2019. (AP Photo/Manuel Balce Ceneta)WEST PALM BEACH, Fla. — President Donald Trump claimed that “a lot of people” from the NFL have been calling and thanking him for signing legislation addressing concerns with the criminal justice system.Trump also said during an interview broadcast Sunday that he and NFL Commissioner Roger Goodell have set aside their differences over players kneeling during the national anthem.ADVERTISEMENT Private companies step in to help SEA Games hosting MOST READ LATEST STORIES Trump said in the interview that he expected the Patriots to win a sixth Lombardi Trophy — and they did, 13-3 — and visit the White House. The team is owned and coached by his friends, Bob Kraft and Bill Belichick, respectively.He credited “great chemistry” for the team’s success.Trump also complained in the interview about the New Orleans Saints’ loss to the Rams in January’s NFC title game.Game officials failed to call interference or roughness penalties when a Rams player delivered a helmet-to-helmet hit on a Saints receiver in the game’s crucial final minutes. The Rams won in overtime, advancing to meet the Patriots at the Super Bowl in Atlanta while the league acknowledged a blown “no-call.” A federal judge later rejected a legal challenge by two Saints ticketholders seeking a do-over playoff game.Trump blamed the outcome on a “bad call.”“It’s a shame that we couldn’t have seen that game finished out, because that was a beautiful pass. And it was a perfect pass. And he was not just interfered with, he was, he was really hit hard,” the president said. “So it’s a shame that that had to happen. Who really knows what would have happened in the end?”He said the Saints would have been in a good position to have won the conference title.“But it is what it is. It was a bad call. I don’t think anybody denies it was a bad call,” Trump said. “Maybe it was a terrible call.” Trump blames media, Democrats for impeachment during Kentucky rally PLAY LIST 00:58Trump blames media, Democrats for impeachment during Kentucky rally01:04Trump attends World Series baseball game in Washington DC01:48Trump awards Penske Presidential Medal02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Grace Poe files bill to protect govt teachers from malicious accusations US judge bars Trump’s health insurance rule for immigrants Trump relentlessly criticized the practice as being disrespectful to the American flag and he faulted Goodell for not doing enough to stop it. Players saw kneeling during the “Star-Spangled Banner” as a prime opportunity to heighten public awareness of how minorities are treated by the criminal justice system.The president pivoted to the new criminal justice law when he was asked if he thought the players who knelt had a point, and whether he was sensitive to their concerns that most victims of police violence are black. Trump said the legislation was the product of years of effort dating to before he took office.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine football chiefSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption charges“And I got it done and I’ve been, you know, really, a lot of people in the NFL have been calling and thanking me for it,” Trump said in the interview broadcast during CBS’ Super Bowl pre-game show. “They have been calling and thanking, you know, that people have been trying to get that taken care of and it’s now signed into law.”The law gives judges more discretion when sentencing some drug offenders and will boost prisoner rehabilitation. PDEA chief backs Robredo in revealing ‘discoveries’ on drug war Oil plant explodes in Pampanga town Don’t miss out on the latest news and information. Trump then segued to his stance on kneeling during the anthem, without addressing the original question.“I think that when you want to protest I think that’s great. But I don’t think you do it at the sake of our flag, at the sake of our national anthem. Absolutely,” he said.The White House did not respond to emailed requests for information on which NFL figures have reached out to the president.Asked whether he and Goodell had set aside their differences over kneeling, Trump said: “I think so … You have to respect our flag and our country. I want that as president. And I’d want that as a citizen and I have a very good relationship.”Trump viewed Sunday’s matchup between the New England Patriots and the Los Angeles Rams from the comfort of his private golf club in West Palm Beach. Upon arrival, he and his wife, Melania, were treated to a mini-concert by the Florida Atlantic University Marching Band.ADVERTISEMENT Sports Related Videospowered by AdSparcRead Next ‘We are too hospitable,’ says Sotto amid SEA Games woes SEA Games hosting troubles anger Duterte ‘We are too hospitable,’ says Sotto amid SEA Games woes View comments
He missed the cut here in his first tournament as a pro in 1992, tied for 16th in 2000 when Tiger Woods posted a record-setting win, tied for fourth in 2010 and is out of contention this year heading into the final round.“When I’m here at Pebble Beach, there’s no place that I am more grateful for the life that I’ve been able to lead and my career and my family and so forth,” Mickelson said. “And especially going back with my grandfather being here and what this place here at Pebble Beach has meant to me over the years and having so many great moments here that I can’t help but walk this golf course and feel grateful to all the great things in my life.”While Mickelson might have been in a sentimental mood, this round won’t be one he remembers fondly.He missed birdie putts at Nos. 7, 8 and 9 as he failed to take advantage on the scoring holes early.Mickelson’s big problems came on the back nine with a bogey on the par-5 14th and a bogey from the bunker on the par-3 17th. And then it really came undone on the par-5 18th, when he drove left into the Pacific. He hit a wedge into a bunker and when he finally walked off the green, Mickelson had a triple bogey.ADVERTISEMENT Two-day strike in Bicol fails to cripple transport DA eyes importing ‘galunggong’ anew MOST READ ‘Rebel attack’ no cause for concern-PNP, AFP Catholic schools seek legislated pay hike, too View comments Cayetano: Senate, Drilon to be blamed for SEA Games mess Don’t miss out on the latest news and information. Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles01:44Philippines marks anniversary of massacre with calls for justice02:42PH underwater hockey team aims to make waves in SEA Games01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Fans pack downtown St. Louis to cheer on the champion Blues Duterte wants probe of SEA Games mess Private companies step in to help SEA Games hosting Panelo: Duterte ‘angry’ with SEA Games hosting hassles “I felt like I played a lot better than I’m scoring,” Mickelson said. “And certainly didn’t finish this round very well. I’m really happy that I had this chance, this opportunity this week.”Mickelson even had praise for the USGA and the setup of the course after losing his cool last year at Shinnecock Hills and saying in the lead up to this year’s Open that the USGA messes up the course “100 percent of the time” if it doesn’t rain.Mickelson tried to make a point last year with his frustration over the lightning-fast putting greens by swiping at his ball on the 13th green while it was still rolling, incurring a two-shot penalty on Saturday.There were no complaints this year except with his own play.“I just think that you’ve got to give credit when they do a good job like this,” he said. “They’ve done a great job. There have been many times where one or two yards’ difference in hole location would have made a world of difference, given the conditions being so tough. And this week they’ve done a good job in doing that.”Sports Related Videospowered by AdSparcRead Next “Today was the day I needed to go low,” Mickelson said. “I played well enough to do it. I had many opportunities. Didn’t putt well. Didn’t get them to go in. I left them short the whole time. And then I finished poorly.”Mickelson, who turns 49 on Sunday, heads into the final round at 3-over par and far behind the leaders as he is running out of chances to add the final piece of the career grand slam to his impressive career. Mickelson is playing his 28th U.S. Open and has a record six runner-up finishes.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logisticsThis was his fifth try at completing the slam since he picked up the third leg at Muirfield in the 2013 British Open. Now he will try to become the sixth player to do it when the U.S. Open returns to Winged Foot, where he had a one-shot lead going into the final hole of the 2006 U.S. Open and made double bogey to finish a shot behind.This might have been his best chance remaining at one of his favorite courses, where his grandfather served as a caddie back when it opened 100 years ago. Mickelson has won the regular PGA Tour stop here five times, including back in February, but will fall short once again when the biggest prize is at stake. Phil Mickelson reacts to a shot on the 12th hole during the second round of the U.S. Open golf tournament Friday, June 14, 2019, in Pebble Beach, Calif. (AP Photo/Carolyn Kaster)PEBBLE BEACH, Calif. — Phil Mickelson looks like he won’t be able to celebrate his 49th birthday by completing the career grand slam.Needing to post a low score in the third round at Pebble Beach to get into contention Saturday, Mickelson failed to drain birdie putts early and self-destructed late to finish with a 4-over 75 and another disappointing weekend at the U.S. Open.ADVERTISEMENT LATEST STORIES
View comments MOST READ Two-day strike in Bicol fails to cripple transport Private companies step in to help SEA Games hosting Don’t miss out on the latest news and information. Sports Related Videospowered by AdSparcRead Next Duterte wants probe of SEA Games mess LATEST STORIES Catholic schools seek legislated pay hike, too ‘Rebel attack’ no cause for concern-PNP, AFP Panelo: Duterte ‘angry’ with SEA Games hosting hassles Attorney: Deputy in clash with Raptors’ Masai Ujiri has concussion PacificTown found itself trailing 20-18 in the third set but Jenelle Jordan scored key hits including a smash and a kill-block that clinched it for the Lady Troopers.The Lady Troopers scored 16 points off attacks against 11 from the Water Defenders, and had two kill-blocks in the second frame alone to stage the set for a rubout.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logistics CONTRIBUTED PHOTOMANILA, Philippines—PacificTown-Army blasted BaliPure, 25-21, 25-20, 25-21, Wednesday in the Premier Volleyball League Reinforced Conference at Filoil Flying V Centre in San Juan.The Lady Troopers scored their fourth win in seven matches without much opposition from the Water Defenders who are still winless in seven games.ADVERTISEMENT DA eyes importing ‘galunggong’ anew PH women’s volleyball team motivated to deliver in front of hometown crowd PLAY LIST 02:25PH women’s volleyball team motivated to deliver in front of hometown crowd02:11Makabayan bloc defends protesting workers, tells Año to ‘shut up’00:50Trending Articles02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Cayetano: Senate, Drilon to be blamed for SEA Games mess
MOST READ Dutch long distance swimmer and former World Champion Maarten van der Weijden (top) passes Stavoren during his second attempt to swim along the Elfstedentocht, a journey of over 200 kilometers in Stavoren, The Netherlands, on June 22, 2019. – In August 2018, the swimmer raised more than five million euros for cancer research, even though he did not finish the journey. (Photo by Vincent Jannink / ANP / AFP) / Netherlands OUTA Dutchman on Monday completed a marathon swim along the route of the country’s most famed ice skating race — which has not been held for two decades as climate change bites.Instead of skating the daunting “Elfstedentocht” (Eleven cities race), Olympic gold marathon swimmer Maarten van der Weijden ploughed his way through all 195 kilometres (121 miles) of its murky canals.ADVERTISEMENT Catholic schools seek legislated pay hike, too DA eyes importing ‘galunggong’ anew Sports Related Videospowered by AdSparcRead Next LATEST STORIES Panelo: Duterte ‘angry’ with SEA Games hosting hassles Manila Mayor Isko Moreno demands surrender of extorting MTPB member PLAY LIST 02:27Manila Mayor Isko Moreno demands surrender of extorting MTPB member02:17Solons threaten to revoke Grab franchise if services for senior citizens don’t improve00:39Climate Change Zen: 30 secs of Arctic ice, melting02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Duterte wants probe of SEA Games mess Working mom: McDonald balances World Cup, 7-year-old son It is Van der Weijden’s second bid to complete the route after failing last year.This time he said he had slept and eaten more, and worn a warmer wetsuit, Dutch news agency ANP reported.“I love swimming, helping others and setting goals for myself,” he told the Christian-based broadcaster EO in a recent interview.Sorry, no medalThe swimmer followed the same route as the Elfstedentocht, one of the Netherlands’ most beloved traditions which is now enduring a record-equalling drought.The previous edition was in 1997, the last time the ice was thick enough to support both skaters and the hundreds of thousands of spectators that the event normally attracts.ADVERTISEMENT Don’t miss out on the latest news and information. Private companies step in to help SEA Games hosting ‘Rebel attack’ no cause for concern-PNP, AFP With meteorologists predicting ever-warmer weather due to global warming, it is uncertain when another Elfstedentocht will be held again on ice.In the meantime, Van der Weijden’s alternative marathon along the course has captured the country’s imagination, with supporters cheering him on along his route.Dutch Prime Minister Mark Rutte hailed the swimmer’s “incredible performance”, saying on Twitter: “The whole of the Netherlands is swimming with you!”.Completing the skating race is seen as a major achievement and so important that soldiers are allowed to wear its medal, called the “Elfstedenkruisje” (Eleven cities cross), on their military uniforms.Participants qualify for the medal after collecting stamps on a card from all the 11 cities around Friesland with the start and end in the city of Leeuwarden.Unfortunately for Van der Weijden, the famously rule-abiding Dutch say he will not receive an Elfstedenkruisje at the end of his epic swim.“Perhaps he deserves a cross, but he won’t get one,” Immie Jonkman, chairwoman of the Eleven cities marathon, told Frisian regional radio.“Our cross is only for people who have skated the marathon. Although we applaud him, we cannot make an exception.” Van der Weijden embarked on the epic journey across northern Friesland province on Friday afternoon and finally finished it on Monday evening, as the Netherlands basked in a heatwave.“It took a long time but it was also very special and very beautiful,” the 38-year-old was quoted as saying by broadcaster NOS.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logisticsVan der Weijden is a cancer survivor who overcame leukaemia to win a gold medal in the 2008 Summer Olympics in Beijing in the 10-kilometre open water race.His feat of endurance raised 3.9 million euros for cancer research. Two-day strike in Bicol fails to cripple transport View comments Cayetano: Senate, Drilon to be blamed for SEA Games mess
Riding on a brilliant century by batsman Omphile Ramela, South Africa A reached a commendable score of 293/4 in 88 overs at stumps on the first day against India A in their first four-day match at the Krishnagiri Cricket Stadium on Tuesday.Left-hander Ramela struck a fluent 121 off 197 balls with 12 fours and three sixes before getting out just before stumps. Temba Bavuma (55 not out) and Dane Piedt (0 not out) remained unbeaten for the visitors at end of first day’s play.For the hosts, left-arm spinner Axar Patel claimed two wickets while Ishwar Pandey and Jayant Yadav picked one wicket each.Choosing to bat first, the visitors got off to a comparatively slow start with openers Reeza Hendricks (50) and Stiaan van Zyl (28) taking time to settle down.Soon after the completion of first 10 overs, Hendricks was more aggressive as he managed to score couple of boundaries to take his team past the 50-run mark.Also read: Gurkeerat shines in final as India A clinch tri-series But the 20th over of the innings brought the breaks in the scoring as Jayant got Van Zyl caught by skipper Ambati Rayudu to have South Africa A score at 60/1.Incoming batsman Theunis de Bruyn (38) provided good support to Hendricks, as the duo took the score close to 100-run mark. But the wicket of set batsman Hendricks in the 29th over brought their 40-run partnership to an end.De Bruyn, after striking seven boundaries in his 63-ball 38, fell to left-arm spinner Patel. till this time, the visitors were 157/3 in 47.3 overs.advertisementBut some sensible batting by Ramela and Bavuma later in the day helped South Africa A reach close to 300-run mark and stay on course for a big score on the second day. The duo struck a 136-run partnership for the fourth wicket.Ramela hit 12 fours and three sixes during the knock.Earlier, play was halted for about 30 minutes before tea due to rain.Brief scores: South Africa A 293/4 in 88 overs (Omphile Ramela 112, Temba Bavuma 55 not out, Reeza Hendricks 50; Axar Patel 2-52, Ishwar Pandey 1-56, Jayant Yadav 1-88) vs India A.
The trailer of Akshay Kumar’s upcoming action-comedy flick was recently released and it has found itself in the midst of a controversy. According to a report in the Times Of India, the depiction of Kumar wearing a Sikh Kakar Kadaa with Gurbani written on it has offended some Sikhs who feel that filmmakers don’t understand the value of religious articles used by the Sikhs.Speaking to IANS, Akshay said, “I’ve taken care of all things that I had not done during Singh is Kinng. I don’t want to show anything that would hurt the Sikh community or any other Indian community, like they were during Singh is Kinng. I had said ‘sorry’ then as well. This time, I had one person from the committee keep a check on the movie.”ALSO READ: Akshay, Sidharth’s Brothers races towards the Rs 100-crore clubDuring Singh is Kinng, Akshay had faced flak from the Sikh community for sporting a trimmed beard as a Sardar. There are many other films that have courted controversy in recent years for misrepresentation of the community. Ajay Devgn’s Son Of Sardaar and Sunny Deol’s Singh Saab The Great were also criticised for not showing the community in proper light on the big screen.Incidentally, Akshay was also questioned about the fact that a south Indian had directed a movie on Sikhs. He stated, “Religion is not necessary for directing the movie. Singh Is Kinng, which was also about a ‘sardaar’, was directed by Anees Bazmee, a Muslim. Singh is Blinng is being directed by a south Indian, Prabhudheva. It is not at all necessary that a movie on a ‘sardar’ needs to be directed by a Punjabi. In India, all castes are one and we understand each other very well. Prabhudheva has done a very good job.”advertisementALSO READ: Twinkle Khanna’s book launch an evening of spilling secretsThis is the second time Akshay will star in a Prabhudheva film. The two had the cash registers ringing at the box office with Rowdy Rathore and the actor said that Singh is Bliing too will be a typical masala comedy. He had spoken to journalists earlier saying that Singh Is Bliing is not a sequel to Singh is Kinng, “This is a new story. I play Raftaar Singh in the movie. This film goes to different places and has thrill, comedy and family values. My character is extremely afraid of his father, very obedient and listens to his every word. The movie is not extremely emotional and is in the same genre as Rowdy Rathore.”Watch the trailer here:
Advertisement Advertisement(Photo Courtesy: BCCI)India, who usually announce their team during the toss has now for a change decided to announce it a day prior to the game. Teenage sensation Prithvi Shaw is all set to become India’s 293rd test player as makes his debut in the first test vs West Indies tomorrow at Rajkot.Debutant Shaw, who captained India to the elusive U-19 title has so far played only 14 first class games scoring 1,418 runs at an average of 56.71. He will replace Shikhar Dhawan, who had a horrid time with the bat in England. Partnering him at the top will be KL Rahul, who comes into the series after scoring a brilliant 149 in the final game vs England.Following the openers, the usual suspects such as, Captain Kohli, Pujara, Rahane and Rishabh Pant complete the batting lineup.In the bowling department, India have included 3 spinners and 3 fast bowlers which contains the likes of the inexperienced Shardul Thakur. However from this 12, one will be left out when Kohli confirms his final 11 during the toss tomorrow.Hanuma Vihari, Mohammad Siraj and Mayank Agarwal are the one’s not to make the cut from the original 15 member squad.Here is the list of the 12 man squad set to feature in the first test:KL Rahul, Prithvi Shaw (debut), Cheteshwar Pujara, Virat Kohli, Ajinkya Rahane, Rishabh Pant, R Ashwin, Ravindra Jadeja, Kuldeep Yadav, Mohammed Shami, Umesh Yadav, Shardul Thakur.Also Read:Cricket journalist predicted Prithvi Shaw’s rise a whopping 10 years ago!
Gareth Bale scored his first European goal in almost two years as holders Real Madrid moved into a commanding position in Champions League Group F after cruising to a 5-1 victory over Legia Warsaw on Tuesday. (Latest Football stories )Bale gave the hosts the lead in the 16th minute with a curled left-foot drive and an own goal by Legia’s Tomasz Jodlowiec, deflecting in Marcelo’s shot, doubled their advantage.Miroslav Radovic pulled one back for the Poles from the penalty spot but Marco Asensio made it 3-1 in the 37th minute with a low shot on his Champions League debut.Substitute Lucas Vazquez volleyed home a cross in the 68th minute and former Juventus striker Alvaro Morata rounded off the win by converting a pass from Cristiano Ronaldo in the 84th.Real are second in Group F, level on seven points with Borussia Dortmund, and both teams will seal their place in the last 16 if Zinedine Zidane’s side win at Legia and the Germans beat Sporting Lisbon at home on November 2.”I’m happy with the result, with the goals and the performance,” Zidane told BeIN sports.”Of course we can improve, our objective was to play very attacking football and we took risks, conceding a few chances, but the important thing was to win and accumulate points, and that’s what we did.”There was trouble outside the Santiago Bernabeu stadium before kickoff on Tuesday, with five supporters and two police officers suffering minor injuries, according to local media reports.On the pitch, Legia nearly caused the holders an early surprise with Jodlowiec shooting straight at Keylor Navas and midfielder Vadis Odjidja hitting the post.advertisementReal took the lead soon after though, Bale cutting inside from the right to strike into the far corner for his first European goal since December 2014.Jodlowiec turned in Marcelo’s shot soon after but a foul by Real defender Danilo allowed Radovic to reduce the deficit from 11 metres and net Legia’s first Champions League goal for 21 years.Twenty-year-old winger Marco Asensio built on his impressive start to his Real career by netting his fourth goal of the season after being teed up by Ronaldo.Ronaldo turned provider again by releasing substitute Morata for the fifth goal after Vazquez had lashed home the fourth.The prolific Portuguese narrowly missed out on adding to his haul of 98 goals in European competition by striking wide of the far post.”Ronaldo played phenomenally, playing passes to everyone else,” added Zidane.”He didn’t score today but we have a game in four days’ time (against Athletic Bilbao) and I’m sure he’ll have chances to score then.”
Mumbai, Jun 9 (PTI) German luxury car maker Mercedes- Benz today inaugurated its state-of-the-art 3S (sales, service and spares) dealership in suburban Kalina here which has come at investment of Rs six crore.Mercedes-Benz India currently has 11 dealerships across the city, including five by Shaman Wheels. Mumbai accounts for about 20 per cent of the car makers total sales in the country. Overall, the company has 86 dealerships across 41 cities in India.The luxurious 3S dealership was inaugurated by Mercedes-Benz India Managing Director and Chief Executive Officer, Roland Folger and Shaman Wheels Pvt Ltds Managing Director, Amar Sheth, a release said.Spread across 44,000 square feet area, the showroom has an exquisite S Lounge besides 49 bays, including supporting bays for service and repair.”Mumbai remains an important market for Mercedes-Benz contributing nearly 20 per cent to our overall sales annually. With this entirely refurbished 3S luxury car dealership, we aim to cater to the incessantly burgeoning luxury car market in the city,” Folger said.The company is confident that its ever-growing customer base will now enjoy a hassle free ownership experience, he added.The Kalina dealership is expected to cater to the adjacent suburbs such as Santa Cruz, Kurla, Chembur and Ghatkopar as well as Bandra Kurla Complex (BKC) business district.”Mercedes-Benz has always believed in the growth story of India and the company has been adding value to the narrative of strengthening the brand presence across the country. Its strategic initiatives like this in network expansion enhances our growth story even deeper in the market,” he added.advertisementShaman Wheels is the first dealership of Mercedes-Benz in Mumbai to boast of the exclusive S Lounge created for the customers of the high-end Mercedes-Maybach and the S-Class luxury sedans, the company said.”Shaman Wheels has been associated with Mercedes-Benz for the last eight years and we are extremely pleased to continue this strong relationship. We now have a 3S outlet, which is the largest in Mumbai and incorporates the latest elements of modern interior architecture that reflects modern luxury,” Sheth said.Mercedes-Benz India product portfolio comprise the locally produced Maybach S 500, S-Class, E-Class, CLA luxury sedans and the GLA, GLE and GLS luxury sports utility vehicles.The CKD GLC was its ninth product added to the local production portfolio.Its completely-built imported cars portfolio includes the A B and E class, S-class Coupé, C-class Cabriolet, E- class Cabriolet, S-class Cabriolet and the S 600 Guard and a range of other Guard vehicles, among others.The product portfolio also comprises the iconic off- roader Mercedes-AMG G63 as well as a wide range of other Mercedes-AMG performance cars. PTI IAS NRB
The average person may see anywhere between 4,000 and 10,000 ads in a single day. From binge-watching your favorite shows to checking the pile of coupons in your mailbox, advertisers have inundated our lives. Most of the ads we see… Full Story,Dressing up for Halloween is one of the best parts of the holiday, especially if you’re a creative person. But buying a Halloween costume can get expensive, with many costing more than $50 a pop. And unless you plan to… Full Story,You may not find it on an official calendar anywhere, but Friendsgiving is a newer holiday that has gained popularity in recent years. Much like Thanksgiving, Friendsgiving is a time to gather around the table with loved ones in the… Full Story,My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Not much of a football fan? Don’t know what all the cheesehead hat-wearing and face paint-smearing is all about? Skip hanging out at the local sports bar or sitting in the stands at a game, and put on your entrepreneurial… Full Story,Living paycheck to paycheck can feel like an endless scramble. Rent is due on the first but your paycheck won’t clear until the second. On top of everything, you need to pay for groceries, a bus ticket, and utilities before… Full Story,Decision fatigue is the decline in energy and focus you experience after making too many decisions. This mental drain causes your brain to abandon your willpower in order to seek more immediate rewards, which leads to poor decision making and… Full Story,If you ask a random person on the street what they do, chances are they have a lot of slashes and hyphens in their job titles. In this day and age, if you don’t have multiple sources of income… Full Story,Do you consider yourself a financially responsible young adult? Personally, I like to think that my finances are mostly in order. Rent, student loans, car payments—everything big is blocked off nicely. If the math works out right, I have a… Full Story,In the financial world, nothing evokes feelings of terror quite like the word “bankruptcy”. It’s become synonymous with a complete and utter collapse of one’s finances – a black hole that’s almost impossible to climb out of. When you declare… Full Story
Getting physically fit takes discipline, effort, and more than a little energy to get to where you want to be. Regularly moving your body and sticking to a fitness plan isn’t easy, and doing so is certainly commendable—and comes with… Full Story,Table of Contents Benefits of Working During Retirement Phased Retirement Types of Employment Recommended Jobs for Seniors Resources for Seniors Retirement looks different for everyone. Some people dream of playing golf and visiting their grandchildren, while others see it as… Full Story,A study conducted by Charles Schwab just last year found that three in five Americans live paycheck to paycheck, yet only one in four has a written financial plan. In fact, the majority of Americans are hesitant to receive any… Full Story,Life is unpredictable. Some days aren’t all sunshine, like when your car breaks down or your house needs a repair. These situations happen to everyone. That’s why it’s important to save while things are going well, so you can cover… Full Story,Structure is the key to growth. Without a solid foundation – and a road map for the future – it’s easy to spin your wheels and float through life without making any headway. Planning allows you to prioritize your time,… Full Story,Car accidents are not only scary but also a monumental hassle. That’s largely thanks to what comes after the accident itself. After an accident, you’ll likely have to spend ample time on the phone with your insurer. Then there’s dealing… Full Story,If you’re a furloughed government employee, you are likely feeling a good deal of stress and uncertainty about how to manage your finances during the government shutdown. While missing a paycheck is a financial moment no one wants to experience,… Full Story,Buried underneath paying bills, digging out of a debt hole, and saving for your kids’ college is the marathon of money goals: retirement. Cue the fantasies of spending your days at a leisurely pace, working on The Great American Novel—at… Full Story,When I’m on top of finances, I’m all up in my money management apps, checking my balances and the swift progress I’ve been making on my savings goals. But when things aren’t going so hot? I’m like an ostrich with… Full Story,With all of today’s home-based tech gadgets and virtual personal assistants, smart homes are quickly becoming ubiquitous. And with high demand for connected products, so too comes ease of use, accessibility and affordability. But as with all expenses, it’s important… Full Story
For the first time, the plan includes quantified guidance on energy consumption control, stating that China should limit its energy use to 5 billion tons of standard coal equivalent. As energy is the largest source of carbon emissions, limiting energy consumption is an important component of China’s implementation of its Paris commitments. This guidance seems to be an effort to ensure an upper limit on energy consumption, as there are signs that China’s energy use could be lower than 5 billion tons in 2020. Growth in China’s energy use has slowed in recent years, and China has the potential to achieve its economic goals with less energy through energy efficiency initiatives.Why are these targets important?The new targets in the plan underscore the fact that the country is no longer merely concerned with the pace of growth, but with the quality of growth. China’s efforts on sustainable development and climate action are driven by strong national interests, such as concern about the impacts of climate change, hazardous air pollution and energy security. There’s also evidence that China’s leaders recognize the economic benefits of clean energy, and that new drivers will be required for the economy to continue its rapid economic growth.To achieve these targets, the plan calls for controlling emissions from energy-intensive industries like power and steel, building a unified national carbon emissions trading market, implementing emissions reporting and verification for key industries, and establishing a green finance system, among other measures. The plan also states that China will be actively involved in the global effort to address climate change, including advancing its own contribution, and will deepen its bilateral dialogue with other countries. These efforts will provide momentum toward stronger climate action both in China and internationally.What are other signs of China’s progress on climate to date?China has already made substantial progress under the 12th Five-Year Plan, surpassing its targets for energy intensity (down 18.2 percent) and carbon intensity (down 20 percent), according to official figures. Services’ share of China’s economy has risen in recent years, eclipsing manufacturing’s share in 2013. Consumption of coal leveled off in 2014, and output in heavy industries like steel and cement has begun to decline. Further, China is investing in clean energy and installing wind and solar power at world-record levels, making the country the global leader in solar power capacity last year. China has officially unveiled its 13th Five-Year Plan, which will guide the country’s economic and social development from 2016 through 2020. This latest edition builds on progress made over the last five years, and makes clear that environmental stewardship is an increasingly integral component of China’s development.The plan lays out targets and measures to address several sustainability challenges—including climate change, air pollution, water, urbanization, transportation and more. The new plan’s high-level targets and policies will continue to strengthen China’s efforts to shift to a more sustainable model of growth and deliver on its climate commitments. Here’s a look at the highlights and importance of the plan for China’s action on energy and climate change:What are the highlights of the plan for energy and climate?China plans to develop its economy by more than 6.5 percent per year over the next five years. Under the plan, this growth will increasingly come from services—which will rise from 50.5 to 56 percent of the economy by 2020—and more innovative and efficient manufacturing. These sectors typically have lower air pollutant and greenhouse gas emissions than China’s traditional growth engines, like heavy industry and infrastructure construction.The plan sets out a new round of targets for the carbon and energy intensity of China’s economy. With China’s new target for an 18 percent reduction in carbon-intensity from 2015 levels, we estimate that China will actually reduce its carbon intensity 48 percent from 2005 levels by 2020, exceeding its original target of a 40-45 percent reduction by that year. It will also be a first step toward achieving its Paris Agreement pledge to reduce carbon intensity 60 to 65 percent by 2030. The plan also includes a goal to reduce energy intensity by 15 percent, suggests that China’s most-developed eastern regions will be the first to peak their carbon emissions, and builds on efforts to increase China’s forest stock. Does the plan contain all the details?The Five-Year Plan released this week can be thought of as China’s overarching plan, which provides the broad contours of its policies for the next five years. But don’t expect all the details of China’s low-carbon transition to be apparent in this broad plan. Follow-on plans to be released in the coming months and years will provide more detailed targets and policies for specific provinces and sectors, such as energy.What challenges remain?Along with the above-mentioned carbon-intensity pledge, China’s Paris commitments include a target to peak carbon emissions in 2030 and to make best efforts to peak earlier. While making progress, the country’s effort to decouple emissions from economic growth at its present stage of development faces continuing uncertainties. For instance, China’s work to further strengthen measures to improve efficiency and reduce demand in buildings and transportation (including through efforts on high-speed rail laid out in the plan) will be important to offset potential emissions growth from China’s trends toward increased urbanization and vehicle ownership.Studies make clear that the commitments made by countries do not go far enough to limit warming to below 2°C and avoid some of the worst impacts of climate change. In Paris, countries agreed to come back to the table by 2020 to review their targets. If significant progress were made on addressing remaining challenges during the next five years, then China could be in a position to revise its pledge.At the same time, the debate over the precise timing of China’s emissions peak may be less important than its continuing efforts to build a foundation for deep emissions reductions over the long term. China is continuing to develop and implement measures that can help achieve this goal, such as limits on coal and energy use, energy efficiency improvements, renewable energy deployment and grid integration, carbon pricing, and steps to shift toward a cleaner model of development. The energy and other sectoral plans following the national Five-Year Plan will provide further opportunities to make progress on these efforts.
Public Relations Originally published Oct 29, 2008 10:00:00 AM, updated July 03 2013 Topics: I think pretty much everyone using the Social Media News Release template is making a mistake. Yes, the original creator is a friend, and I have even hired his firm before (and I like them!). Yes, the social media news release has been released and revised to a lot of acclaim in the PR and marketing world. And yes, the major news release distribution services are all scrambling to embrace multimedia, discussions, and other features to support the template. [For those of you not familiar with what I’m talking about, the Social Media News Release is a new template for press releases that incorporates social media and multimedia. You can read this article for background on the social media news release template and also visit www.socialmediarelease.org.]Why is the Social Media Release a Mistake?I think it’s a big mistake using this template for all of your news releases. More than one mistake, actually. How did I come to this conclusion? It took a while. Maybe I’m not the sharpest knife in the drawer. But ever since starting to send out news releases and playing with the new template, I was feeling uncomfortable with what we were doing for a few reasons. Here are some of the things I did not like about using the Social Media News Release (SMNR) for releases sent over the wire.1) No aggregation of critical mass.The value of news release distribution services is that they spread your news release around to lots of other websites, hopefully hundreds (that’s why you pay all that money). The value in social media, discussions and comments is to have some level of critical mass aggregated in one place so people can interact with each other. If only one person leaves a comment on the version of a news release on a given website, what’s the point? The really good stuff happens when people leave lots of comments and discuss amongst themselves. Do you really want 500 different people to each leave one comment on 500 different websites? How are you supposed to manage, monitor and respond to all that? Wouldn’t those 500 people be much happier if they all could see each other’s comments and have a discussion amongst themselves?2) (Almost) No one reads news releases.Our news releases get a tiny number of views on the news release websites. Tiny. Like if I had a dime for each view I still couldn’t buy myself lunch. HubSpot is not the biggest company in the world, but we have a blog with thousands of readers and we’re in the top 1% of all websites by traffic. So if our news releases get a tiny number of views on the wire services, your number is probably equally minuscule. (If you are Microsoft, Pepsi, Apple or Google, stop reading this blog – you are playing a different game than 99.9% of us marketers.) But, for the rest of us, the news release you send on the wire is being read by no one, so stop spending all that time integrating all that multimedia content and sending it out.3) It’s really expensive.Social Media News Releases with Multimedia (the way you are supposed to do it) are darn expensive. To do a pretty limited distribution with any sort of reasonable multimedia is hundreds of dollars… per release. To be honest, I just don’t see the value of spending all that extra money just to embed some video and images into a web page (which you can do for free many other places on the web). If you start a blog, you can write as many articles as you want for very little money, and that is a much better deal and will have a much higher ROI.4) You’re working towards the wrong goal.As a marketer, you want to bring people to your website when possible. It makes it easier for you to sell them stuff, and you can better expose them to your company and brand. Your website is where they convert into leads and buy stuff. And that’s your job as a marketer, getting people to buy stuff. So why are you paying money to put your content on other websites? Especially when it doesn’t drive them back to your website? You should want to have some content on other websites, but leave the really juicy stuff just for your site to pull people back there.5) Diminished SEO value.A huge part of the value of news releases (of all types) is in the links back to your own website they create for SEO purposes. The Social Media News Release contains links (probably too many!), but a lot of the links are not optimized and tend to link off to other resources, basically helping these other websites with SEO when you are the one paying to distribute the news release. Just try running one of your SMNR releases through http://www.pressreleasegrader.com/ – you’ll probably get smacked for having too many links. Putting your news release into the SMNR format greatly reduces the SEO benefit to your company.6) Incompatible with your (social) multi-media accounts.I was shocked to learn that when I published my first social media news release, to put a video in it, it had to be hosted in the YouTube Account belonging to the news release service. What? Yes. This video was our video. We made it. It is on the HubSpot YouTube Channel. But to put it in the news release, I had to give a copy of it to the wire service to upload into their YouTube account. Why is this bad? First my video gets lumped into thousands of others in their account about everything from marketing software to roofing shingles to deep sea exploration equipment, this makes it harder for people to explore our other videos since they are looking at an account with all different videos, not just HubSpot videos. Second, all of the comments and ratings people leave on that video are separate from the ones on the (real) video in my HubSpot account. Finally, the video in the account of the news release service has gotten 77 views in 11 months. The same exact video in my account? Over 7,000 views in the same time period. I would much rather have people interacting with the videos on my company account, not the wire service’s account.How to Correctly Use the Social Media News ReleaseThis section could also be called “what Mike should have been doing for the past year” or “what HubSpot will start doing now” or “do as I say, not as I do.”1) Build a cool SMNR.This news release can have as many features of the template as you want. Videos, links, images, sound, threaded discussions, voting, rating, throwing sheep, whatever you want. Bring it on.2) Post on your website. Only.Take that really cool version of the news release and post that version on your own company website. After all, don’t you want the coolest stuff on the web to be on your website? It’s also a good idea to use a blog software to post your news releases, it is simple and easy and produces an RSS feed automatically. Copy the URL where your cool SMNR lives, you’ll need it later.3) Build a simple (text) version of the release.Build another, simple version of the release for the wire service(s). This version should be all text, maybe 250 words as a summary to get people’s interest, it should also have 2-4 optimized links, including a prominent link back to the full, original release on your company website. The goal of this version is (a) to get people to click through to your website and interact there, and (b) build links for SEO purposes.4) Use Press Release Grader.Take that short version of the release you are going to send out over the wire and run it through the free press release analysis tool. This will make sure you don’t use any Gobbeldygook and your links are set up correctly, as well as some other basic checks. Fix all the big errors, and also check the word cloud to make sure the search engines will look at the release the way you want.5) Use the wire service.Send that simple, text based news release over the wire. No pictures, no videos, just text and links (using keywords with anchor text). Using only text will save you some money, and you will be sending people back to your own website to interact with each other to have a much richer experience. They get to leave comments (and see all the other comments from everyone else), view multimedia (posted under your own account) and vote for and promote (in other forms of social media) the one main version of the news release.What do you think? Have you been using the SMNR incorrectly? Do you agree or disagree with me? Let’s discuss. Leave a comment below or reply to me on Twitter.Note, Todd Defren (the originator of the SMNR) mentioned to me in a comment that he came to many of the same conclusions – Right on Todd! Sorry I am a bit slow… 🙂 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
, a social network based on short 140-character updates, has seen incredible growth with more than 22 million users visiting the site every month and millions more using third-party applications to interact with the service. Now , similar to the way Google displays ads in search results. Will 140 Character Ads Work? Twitter Updates AdAge Twitter Search Twitter’s initial plan is to charge companies for every 1,000 people that see the organization’s sponsored tweet. The problem here is that though this is a new advertising platform for Would You Pay to Opt Out? Download the free webinar As marketers and business owners are thinking about testing Promoted Tweets, I would caution you to understand that early on, and you are likely to have a less efficient advertising spend. With any platform that is new on the web, it takes time to make adjustments to improve relevance and context. Twitter’s new advertising platform will be no different. official blog post Twitter , the model of selling impressions is an old one and one that many business have moved away from. For example, Google charges an advertiser every time their advertisement is clicked instead of merely shown. This pay-per-click advertising model helps increase advertising relevance. Software isn’t perfect, but if an ad is displayed in a pay-per-click model to a user who has no interest in it, then it is likely it won’t get clicked. Now that Twitter has spilled the beans on Promoted Tweets, it is likely many users and business owners will have questions. about Promoted Tweets that it wants this new advertising platform to create value for both users and advertisers. Am I suggesting that you don’t test this new platform? No. Understand that you are paying by impressions on a system that is still working on determining relevancy. Twitter While many blog posts will be written about how to best use Twitter’s advertising platform, at its launch let’s make a few recommendations that will help the early users of this platform. Originally published Apr 13, 2010 9:53:00 AM, updated October 20 2016 Three Recommendations For Companies Testing Promoted Tweets 2. Ads Need to Work for Followers and Non-Followers- As I understand it, the tweets used in the Promoted Tweets system will come from corporate Twitter accounts. This means that your promoted tweets need to be valuable to the users who follow your Twitter account and to those who will be seeing it as an advertisement. Businesses who don’t consider this run the risk of losing followers because they publish too many irrelevant advertising tweets. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Additionally, though not available at launch, Twitter plans to add sponsored tweets into individual user streams. Twitter says that it is waiting until it can add Promoted Tweets in a way that will benefit its users and simply not be an interruption. Essentially, if you are searching for or following travel-related tweets, then Twitter might show you a sponsored tweet from an airline that is offering special priced fares. Twitter reinforced in its As a user how do you feel about the idea of ads on Twitter? Would you pay Twitter to remove all of the ads from your searches and streams? How much would you pay? Since launching in late 2006 1. details behind its long-anticipated advertising platform. The new ad platform will be called Promoted Tweets, and allow companies to display corporate tweets along side search results in Want to learn more about using Twitter for Marketing and PR? Webinar: Twitter for Marketing and PR for tips and tricks to drive inbound marketing using Twitter. Twitter has announced 3. Make the Most of 140 Characters- When an ad is a Tweet, that means you have 140 characters to make an impact on a prospect. Work to make sure that the text in your advertising related tweets is compelling and always include a link to a location on your web site that has more in-depth information as well as lead conversion features. Photo Credit: Promoted Tweets Shouldn’t Be Another Channel- Because Twitter is putting a lot of focus on its users’ experience with Promoted Tweets, advertisers need to do so as well. This ad platform shouldn’t be just another channel to promote your latest sale or advertising campaign. When you are paying by impressions instead of clicks, it is important that your offer is compelling in order to generate clicks. Offer special pricing, deals, information, etc. that are only offered through Promoted Tweets. These types of exclusive offers will likely generate more activity in the form of click-throughs and will help improve your brand position with Twitter users.
It’s amazing how much can happen in one month, particularly in the digital marketing and tech world.At HubSpot, we understand that the technologies that you rely on to complete your daily tasks are constantly changing.Our goal is to help make your lives a little bit easier by providing you the information that you need to take full advantage of the ever-changing tools at your disposal.This blog post is designed to help you catch up on some of the things we covered on our blog this month that you may have missed, so you can feel comfortable putting March in your rearview and preparing yourself for success in April.Educational ContentHow to Create a Fantastic Email Newsletter [Checklist]Sending an email newsletter requires juggling a lot of moving pieces. If you plan on sending email newsletters next month, make sure you abide by the checklist offered in this blog post so you don’t miss any crucial steps.7 Facebook Marketing “Tips” and “Tricks” That Don’t Actually WorkMarketers often want to see immediate results on Facebook, so it’s easy to be tempted to try hacks and tricks that claim they can attract thousands of followers in a single day. However, a lot of these hacks can actually hurt your Facebook presence. In this blog post you will find a list of the “tips” and “tricks” that could do more harm than good.How to Manage Your Marketing Budget [Free Templates]This blog post offers a detailed description of the best practices for managing your marketing budget. The blog post also includes free templates designed to help you organize your marketing spend.8 Things I Wish I Knew Before I Started BloggingIf you’re new to blogging or looking to start a blog of your own, this post is for you. The 8 tips in this blog will help you understand what to expect when you start blogging as well as the common pitfalls you should look to avoid.Answers to 18 SEO Questions You Were Too Afraid to AskIn this blog post, you will find 18 SEO FAQs that will answer the SEO questions you may be too embarrassed to ask. While they are seemingly simple questions, they can still cause a lot of confusion.Studies and Statistics13 Sales Stats That Unveil What’s Influencing Purchase Decisions [Infographic]The way that people buy products and services has dramatically changed in recent years. Fortunately, the folks at BigCommerce analyzed a range of ecommerce sites to provide a broader understanding of what people value when shopping online. In this blog post, discover some of the most valuable lessons from the study.55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care? According to data by Tony Haile of Chartbeat, you’ve only got 15 seconds to capture your website visitors’ attention. In this blog post, learn more about this finding and what it means for your marketing efforts.Study: 3 of 4 Sales Reps Have No Idea What They’re Doing It turns out that nearly three-quarters of people who work in sales simply cannot execute, according to Kurlan & Associates. Learn the details of the study in this blog post.Where Nonprofits Spend Their Time With Social Media Marketing [New Data]It seems that everywhere you look, you can find a different opinion about how your time on social media should be spent. In this blog post, see the highlights of a recent survey of over 9,000 small-to-medium-sized nonprofits to see how their time is actually spent online.News and AnnouncementsFacebook Updates Company Page Design and Introduces “Pages to Watch”Facebook updated their company page design this month, saying goodbye to the confusing two-column design in favor of a slick, one-column layout. Learn everything you need to know about the new design in this post. Getty’s New Free Stock Photos Come With a PriceAs of earlier this month, Getty attempted to make it a little easier to find high-grade stock photos that are legal for almost everyone to use. However, use of their images is not free in all cases. Find out more about the new stock photos here. Pinterest-Like Layouts Could Take Over Your Gmail SoonRemember about six months ago when Gmail unveiled a new inbox layout introducing the ‘Promotions’ tab? Well, heads up marketers: There’s a Gmail field trial you’ll want to sign up for right this instant. Find out how the newest features could affect the way you do email marketing in this post. Twitter Launches Photo Tagging (Get Ready)Twitter recently announced that you will soon be able to tag photos of people on Twitter and include up to four photos in a single tweet. Find out more about these new features in this blog post. Quick & EasyThe Definition of a Buyer Persona [In Under 100 Words]In this blog post, discover the definition of a buyer persona and why they are important for your business, in under 100 words.Confessions of a Full-Time BloggerThis post offers some little confessions from the full-time bloggers at HubSpot. If you want to know what it’s really like to be a full-time blogger and you’re looking for a little entertainment, this blog is both a fun and an easy read.On Dealing with Rejection: See This Letter that U2 Got in 1979At some point, everyone has to deal with the bitter taste of rejection. The next time you experience rejection, think back to the U2 rejection featured in this post and remember that you are not alone. The Definition of Responsive Design [In Under 100 Words]This blog post offers a description of responsive website design that’ll take just a minute to read.What was the most interesting thing you learned this month on Inbound Hub? What do you want to see more of? Originally published Mar 30, 2014 8:00:00 AM, updated October 20 2016 Topics: Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
A lot of nonprofits have call-to-actions to “Donate Now,” “Volunteer Now,” and “Contact Us,” which they need. Do you also have downloadable content you can offer? Potential donors need to be educated about the cause, your organization, and how they can help make a difference. Likewise, volunteers need to be educated about the cause, and will likely need more content and materials around preparing to be a volunteer, such as a guide to how they can be mentally and physically prepared. Here are four quick tips to help you create content for your nonprofit. What Are Your Personas Passionate About?People who are donating to or volunteering for a nonprofit are presumably passionate about the cause. Use infographics and statistics to show the impact on the cause you’re helping, and appeal to their emotions. Nonprofits I have worked with have had successful infographics that show how many people are affected by the issue and how their organization has made an impact over time. If you’re a nonprofit helping communities with children in poverty, provide statistics of how prevalent children in poverty are in those communities. What experiences are they having? For example, National Fatherhood Initiative uses an infographic to show the impact on father absence in America.Nurture your contacts to spark their interest level over time. Don’t ask for the hand in marriage on the first date! You want to “woo” the person you are pursuing. How do you do that? You work at it over time. Provide relevant content for your different personas and show the impact, then ask for their donation. Use Storytelling to Show the Impact of Your Nonprofit What is the impact if someone makes a donation or volunteers for your nonprofit? Don’t just asked for a donation, where is the donation going? What is the money I’m donating being used for? For example, if you are raising money from donors, where are the donations going? Is there a community you will be helping? How will you be helping them? What is the impact? Tell the story to show the ultimate impact of a donation. Nonprofits who do great jobs storytelling will also provide updates throughout the process. Are you building homes? Show the before, during, and after of the build. This is going to connect your donors and volunteers with those who are being directly impacted by the missions. Charity: water does a wonderful job of storytelling, particularly through video, to show the impact of wells being funded by donors. Check out this video from their September campaign to see how they tell their story. Tell a story through various channels – videos, blog posts, captivating images, your website, social media, etc. Storytelling connects the achievements of your organization and your constituents, and creates evangelists, repeat donors, and long-term loyalty. It will tie back to what your leads are passionate about and the cause they want to help.What Do Your Personas Need to Know to Achieve Their Goals?If you are a nonprofit asking for volunteers, and I am a prospective volunteer, what do I need to know or have in order to be prepared? For example, if I will be volunteering for a mission, you could provide me with a downloadable checklist. Or, if I am starting my own fundraising campaign, you can offer a guide to launching an effective campaign. For example, National Fatherhood Initiative has a great ebook on how to start your own Fatherhood Program.If you are asking for my help, whether that it a donation, spreading the word for your nonprofit, or volunteering, provide me with content that will help me achieve that goal! Where You Can Actually Find StoriesOkay, we have run through several ideas on how to create content for our personas. Now where do we actually get the content from?! Look at who you are working with on a daily basis. You have volunteers, staff, those who are impacted directly by your mission, an executive team and board members, donors, fundraisers, event participants, members, corporate partners, and sponsors, etc. You can ask for them to contribute to your blog. You can ask a group of volunteers to create a checklist that future volunteers will need. And, you can interview donors or those you have helped. There are various resources for you to lean on while creating relevant content for your personas.Ultimately, when creating content for your nonprofit personas, consider what causes they are passionate about, what stories we can tell, what content they need to help them achieve their goals, and what resources we can pull from to create that content. With these four things in mind, you’ll be more than ready to create content that will delight your personas. Originally published Mar 11, 2015 7:00:00 AM, updated February 01 2017 Topics: Nonprofit Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
West Indies will host the Virat Kohli-led side for the two Test-match series, with the first one starting here on Thursday.A win in the opening Test will be the 27th for Kohli as skipper and will put him on even keel with his predecessor Mahendra Singh Dhoni. A century in the game (19th as captain) will place him on par with Ricky Ponting.On paper, a batting line-up that has Kohli, Cheteshwar Pujara, KL Rahul, Rohit Sharma and Rishabh Pant in the ranks should be termed clear favourites but this West Indies team, led by Jason Holder, is no pushover.If there is pace and bounce, Kohli is likely to go with four specialist bowlers in which Ravichandran Ashwin and Kuldeep Yadav will be fighting for the lone spinner’s slot.The three pacers, in all likelihood, will be Jasprit Bumrah, Ishant Sharma and Mohammed Shami.The West Indies team in the Test format has been an understated one with players who have more talent than what the numbers currently show.In Shai Hope, John Campbell and Shimron Hetmyer, they have the three talented youngsters. Darren Bravo is their most experienced batsman with 52 Tests and nearly 3500 runs under his belt.Batsmen: India’s new wall Cheteshwar Pujara and skipper Virat Kohli would walk into any fantasy team of the Test matches. Darren Bravo and Kraigg Brathwaite form for the Windies in the longer formats have made them hard to ignore from anyone’s fantasy XI.Wicket-keeper: Rishabh Pant or Wriddhiman Saha? Maybe Pant, who excelled behind the wickets during the historic Australia series, could get a go-ahead against Saha, who is returning after nursing an injury.advertisementAll-rounders: Roston Chase, during the 2016 series against India, had thwarted Ashwin for a whole fifth day in Kingston after West Indies were staring at an innings defeat. In addition to that, he is a steady off-spinner with 50 Test wickets. So Ashwin, Chase and WI skipper Jason Holder would complete your all-rounder’s list.Bowling: India pace duo of Jasprit Bumrah and Ishant Sharma have excelled in the past with their ability to pick wickets with the new ball and Kemar Roach is an ideal local pacer to keep in the team.Dream 11 team, WI vs IND 1st Test: Kraigg Brathwaite, Virat Kohli (vice-captain), Cheteshwar Pujara, Darren Bravo, Rishabh Pant, Jason Holder (Captain), Ravichandran Ashwin, Roston Chase, Jasprit Bumrah, Kemar Roach, Ishant SharmaSquadsIndia: Virat Kohli (capt), Rohit Sharma, Ajinkya Rahane, Mayank Agarwal, Cheteshwar Pujara, Lokesh Rahul, Rishabh Pant, Wriddhiman Saha(w), Hanuma Vihari, Ravindra Jadeja, Ravichandran Ashwin, Kuldeep Yadav, Ishant Sharma, Umesh Yadav, Mohammed Shami, Jasprit BumrahWest Indies: Jason Holder(Capt), Kraigg Brathwaite, Darren Bravo, Shamarh Brooks, Shimron Hetmyer, Shane Dowrich, Shai Hope(w), Rahkeem Cornwall, Roston Chase, Miguel Cummins, John Campbell, Kemar Roach, Shannon GabrielAlso Read | Virat Kohli turns anchor and interviews Viv Richards ahead of India v West Indies 1st TestAlso Read | Looking towards challenge of playing against Virat Kohli, R Ashwin: Jason HolderAlso See:
Major Dhyan Chand, the Hockey wizard of India who bagged three Olympic gold medals would have been 114 years old if he was alive today. Dhyan Chand, famously known as the hockey wizard is considered to be one of the greatest players of all time of Indian Hockey.Born on August 29, 1905, Dhyan Chand is remembered for his goal-scoring feats and for winning three Olympic gold medals in 1928, 1932, and 1936 — at a time when India became the most dominant team in hockey.Let’s know some facts about Dhyan Chand, the hockey legend: On being asked about the future of Indian HockeyDuring his last days, when his doctor asked him, “What is the future of Indian hockey?” Dhyan Chand replied, “Hockey in India is finished.” according to Bhartiya Hockey website.Dhyan Chand’s death Dhyan Chand in his last days. Image credits: Bhartiya Hockey websiteDhyan Chand died on December 3, 1979, in Delhi after relapsing into a coma.Statue erected for ‘National Pride, Hockey Wizard, Major Dhyan Chand’ A statue of Dhyan Chand was installed at the Jhansi Heroes ground which has few words written beneath it which are, ‘National Pride, Hockey Wizard, Major Dhyan Chand.’Dhyan Chand Stadium Dhyan Chand’s statue at the entrance of the Dhyan Chand stadium in New DelhiDhyan Chand Stadium, which is also known as National Hockey Stadium is named after Dhyan Chand’s name and is in New Delhi.Bharat Ratna for hockey wizardThough he was felicitated with Padma Bhushan in 1956, Dhyan Chand couldn’t get the Bharat Ratna.advertisementOn June 7, 2017, former Union Sports Minister Vijay Goel had written to the Prime Ministers Office requesting the Bharat Ratna, Indias highest civilian honor, to be awarded to hockey legend Major Dhyan Chand.I have written to @PMOIndia, requesting #BharatRatna for #hockey wizard Maj. #DhyanChand who’s an inspiration for #sports lovers. pic.twitter.com/BWb5XfaHUDVijay Goel (@VijayGoelBJP) June 7, 2017National Sports DayNational Sports Day is celebrated on August 29 every year to remember Dhyan Chand on his birthday from almost four decades.Happy Birthday, Dhyan Chand Ji! Interested in General Knowledge and Current Affairs? Click here to stay informed and know what is happening around the world with our G.K. and Current Affairs section.To get more updates on Current Affairs, send in your query by mail to firstname.lastname@example.org