Selling Is Still About Relationships

first_img Essential Reading! Get my 2nd book: The Lost Art of Closing “In The Lost Art of Closing, Anthony proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.” Buy Now In every stalled or lost deal there is a person (or persons) who opposed (or didn’t support) the salesperson and their sales organization. There is someone who wouldn’t engage with the salesperson or who wasn’t convinced of the value that they could create. Someone opposed this salesperson’s efforts because they supported the status quo or a competitor. There is someone who said “no” to some necessary commitment. And if the deal was lost, someone said “yes” to another salesperson.In every advancing or won deal there is a person (or persons) who supported the salesperson and their sales organization. The were people within the company who engaged with the salesperson, and there are people who perceived the value of what that salesperson sells. This person preferred the salesperson, the sales organization, and their solution over their competitors. This person said “yes” to the commitments to move forward and, if the deal was won, they said “yes” to giving the salesperson their business.Companies don’t buy what you sell. The people within those companies buy what you sell (or don’t buy what you sell, as the case may be).All things being equal, relationships win. All things being unequal, relationships still probably win. Your job in sales is to make all things unequal by developing relationships of value. Your relationships are with the people within the four walls of your dream client company.last_img read more

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The Hustler’s Playbook: What Hustlers Don’t Avoid

first_imgHustlers do what others won’t. It’s not that others can’t do what the hustler does; they just don’t.Don’t avoid hard work. Hustlers don’t avoid hard work. They embrace it. The hustler knows that they have to pay in advance for what they want, and the more difficult the work, the greater payment they are making. You’ve heard that the difference between successful people and unsuccessful people is that successful people do what unsuccessful people won’t? Hustlers know it’s true and act so.Don’t avoid making sacrifices. A hustler sacrifices security for freedom. She sacrifices higher salary now for financial independence later. The hustler sacrifices time hanging out with friends, time watching the best sporting events, and time watching the best television shows. They sacrifice being home early, and staying in bed an extra 9 minutes (or 27 minutes).Don’t avoid disappointing some people. Hustlers say no. They refuse very nice offers from very nice people. They know that they can acquire new opportunities in the future, but they can’t acquire more time. Saying no means disappointing some people sometimes. It never feels good to say no. But the hustler knows that saying no to small things is what allows them to make room to say yes to their goals, dreams, and ambitions.Don’t avoid conflict. If you are going to do big things, you are going to have deal with conflict. There are people who aren’t going to like what you do. Hustlers know that they are going be challenged. There are going to be personal conflicts. There may also be conflicts with financial people, clients, and competitors. It comes with the territory. So hustlers wade into the fray, taking care of business.Don’t avoid selling. The hustler knows she has to sell herself. She knows she has to sell her vision. She has to sell her ideas. If the creates an offering, no one sells it harder of more successfully than the hustler. There is no hustler that isn’t also a salesperson. The hustler doesn’t avoid selling.What is it that you are avoiding? Essential Reading! Get my first book: The Only Sale Guide You’ll Ever Need “The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.” Buy Nowlast_img read more

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Selling America’s integrity cheap: US media slams Trump Jr’s India visit for conflict of interest

first_imgOn Tuesday, Donald Trump Jr began his week-long visit to India from New Delhi, with the stated aim of promoting the family’s luxury properties and attracting buyers for an upcoming Trump Organisation project in Gurugram.But as the American press was quick to point out, not everything about the visit of the US president’s son was strictly to do with business.Read it at Scroll Related Itemslast_img

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Indian Railways to Launch 200 Apps for Travelers, Employees

first_imgThe Indian Railways is taking Prime Minister Narendra Modi’s Digital India campaign further by developing 200 applications for travelers, stakeholders and employees.From information for tourists to details about construction of infrastructure, the various apps will be catering to different audiences.“People will be informed about the services to be provided by the railways with the help of these apps. This will enforce accountability,” said an official, according to the Times of India.Apps like Rail MADAD and Menu on Rails will be useful for travelers. Rail MADAD aims to help passengers file complaints related to travel and facilities at stations for faster redressal of issues. The app is almost ready and has integrated all passenger grievances and redressal mechanism in railways.The Menu on Rails app will have the IRCTC menu with a price list for food items available at stations and different trains such as mail/express trains or elite Shatabdi/Rajdhani trains.Travelers will also be able to find out about the progress of construction of foot overbridges, installation of escalators at stations, status of construction of underpasses or underbridges, and installation of WiFi service at stations. Earlier, the Indian Railways had partnered with Google to set up WiFi at hundreds of stations in a push towards the government’s Digital India initiative.Apps will also be developed for tourist information and the National Rail Museum.Travelers will also receive information about the status of station redevelopment, catering stalls, their locations, and planning and progress in removal of unmanned level-crossings through the use of these apps.The Indian Railways is also going to launch an app called “IR SUGAM,” which will have information about freight business for customers.The Railways’ revenue for passenger traffic as well as freight movement has increased between April and December 2017 by 5 and 8 per cent year on year, respectively, according to PTI.The department launched three apps in February 2016, including handheld terminals for traveling ticket examiners (TTEs), a paperless unreserved ticketing mobile application, and a facility for e-booking of disposable linen on trains. An app called “UTSONMOBILE” was also launched in South Central Railway for unreserved ticketing.To boost foreign and NRI tourists, the Indian Railways offers confirmed accommodation in upper classes of all trains one year in advance. This is above and beyond the Foreign Tourists Quota (FTQ) of eight berths each in First and Second Class AC coaches, the Hindu reported in July 2017. Related ItemsIndian RailwaysirctcTourismlast_img read more

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PBA: TNT stays hot, holds off Columbian for 5th straight win

first_imgLATEST STORIES Private companies step in to help SEA Games hosting Cayetano: Senate, Drilon to be blamed for SEA Games mess Don’t miss out on the latest news and information. Duterte wants probe of SEA Games mess Sports Related Videospowered by AdSparcRead Next DA eyes importing ‘galunggong’ anew MANILA, Philippines–TNT rode a swashbuckling fourth quarter to frustrate Columbian, 109-102, and tighten its grip on the PBA Commissioner’s Cup lead Friday night in a see-saw affair at Cuneta Astrodome in Pasay.ADVERTISEMENT Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Two-day strike in Bicol fails to cripple transportcenter_img ‘Rebel attack’ no cause for concern-PNP, AFP Panelo: Duterte ‘angry’ with SEA Games hosting hassles Reinforcement Lester Prosper bore the brunt of production for the Dyip, registering 37 points and 20 rebounds, as CJ Perez and JP Calvo added 22 and 15, respectively in the contest that saw 11 lead changes.Columbian had multiple tastes of the lead across the first three quarters, but was virtually powerless in the fourth with the TNT’s backup unit making its presence felt.“We just have to learn from this game again. We look at resting first but get back on focusing at the task at hand again,” Ravena added.TNT faces 2-3 Rain or Shine next, following a break that will stretch for nearly two weeks.Columbian, meanwhile, gets a shot at the same squad on a rare road game at Batangas City Coliseum this Sunday.ADVERTISEMENT Former Spain striker Fernando Torres announces retirement Catholic schools seek legislated pay hike, too KaTropa extended their red-hot run in the middle conference—one that has spanned for five games—keyed largely by a collective scoring effort when it mattered.“During the start of the game, we were slow that’s why we struggled. Big credit for Columbian for giving us a hard time. Their wings gave us a hard time defending. Good thing we got back in the second half,” coach Bong Ravena said.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logistics“We knew they were going to come out strong. They’re young and they [thrived] on an open court,” he added.Terrence Jones and Jayson Castro figured as TNT’s one-two punch anew, with the do-it-all import scoring 39 and the skipper tossing in 22 off the bench to help KaTropa improve to 7-1. MOST READ View commentslast_img read more

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Warriors extend deals for top execs Bob Myers, Rick Welts

first_imgFILE – General manager Bob Myers of the Golden State Warriors celebrates with the crowd during the Golden State Warriors Victory Parade on June 12, 2018 in Oakland, California. Ezra Shaw/Getty Images/AFPGolden State Warriors president of basketball operations Bob Myers and chief operating officer Rick Welts have agreed to multi-year contract extensions, the NBA club announced Friday.Myers has overseen a stockpile of talent that brought Golden State three NBA titles and five consecutive trips to the NBA Finals in the past five seasons.ADVERTISEMENT Panelo: Duterte ‘angry’ with SEA Games hosting hassles MOST READ Kevin Durant out with Achilles injury; to undergo MRI on Tuesday PLAY LIST 03:12Kevin Durant out with Achilles injury; to undergo MRI on Tuesday01:43Who are Filipinos rooting for in the NBA Finals?02:25Raptors or Warriors? PBA players take their pick of NBA champ02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss LATEST STORIES Private companies step in to help SEA Games hosting View comments Sports Related Videospowered by AdSparcRead Next POC chief on SEA Games hosting glitches: ‘It’s normal’ World dragon boat champs out to make waves in SEA Gamescenter_img Kawhi Leonard reportedly wants Magic-Buss Lakers chat in NBA talks Cayetano: Senate, Drilon to be blamed for SEA Games mess Welts handles business operations for the team and has overseen the planning, construction and move into a new $1 billion home arena in San Francisco next season after nearly half a century in nearby Oakland.“We feel that Rick and Bob are two of the best leaders in professional sports and, quite honestly, in any line of business,” Warriors co-chairman and chief executive Joe Lacob said.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSSingapore latest to raise issue on SEA Games food, logisticsSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption charges“Their vision, creativity and humility are characteristics that have enabled the Warriors and them personally to accomplish terrific heights in this business.”Details of their new deals were not revealed. Urgent reply from Philippine ‍football chief PH beach spikers also eye spots to Continental Cup Duterte wants probe of SEA Games mess The Warriors won NBA crowns in 2015, 2017 and 2018 and lost to Cleveland in seven games in 2016 and earlier this month to Toronto in six games after injuries sidelined star forward Kevin Durant and guard Klay Thompson.The Warriors became the first team to reach five consecutive NBA Finals since the Boston Celtics’ record run of 10 in a row ended in 1966.Welts has more than 40 years of NBA experience, the past eight in his current role for Golden State and was inducted into the Basketball Hall of Fame last year as a contributor.Myers completed his eighth season guiding player personnel moves for the Warriors, his third as an operations president. He was named the NBA Executive of the Year in 2015 and 2017.ADVERTISEMENT Don’t miss out on the latest news and information. last_img read more

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Doctor Creates Makeshift Nebulizer On Plane And Saves Toddler From Asthma Attack

first_imgFour hours into a flight from Spain to New York City, a child suffered an asthma attack and his medicine was in a checked bag.Fortunately, a surgeon was on board and he “MacGyvered” a nebulizer.When Dr. Khurshid Guru heard the 2-year-old child crying and short of breath, the quick-thinking physician came to the rescue armed only with a plastic water bottle, a cup, some tape and an adult inhaler.Guru was concerned the crying toddler was too young to understand how to use the adult inhaler that requires the patient to breathe and hold in the medication. So, he came up with a jerry-rigged device similar to a nebulizer.Within about half an hour and two treatments, the child was sounding much better and began playing with his mother, according to ABC News.Guru said he hopes the story serves as a reminder to parents of asthmatic children to always keep their vital medication nearby.Sourcelast_img read more

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Here’s the Actual Difference Between Butter and Margarine

first_imgButter and margarine are certainly very similar products—they often look alike and have comparable consistencies and functions—but the differences that exist between them are critical.What is butter?Butter is a dairy product made from milk or cream. It’s created when cream is vigorously churned, which causes its solids (butterfat) and liquids (buttermilk) to separate, and ultimately results in the firm product we all know and love. The flavor of good butter is second to none, and because of its basic ingredients and straightforward processing, it can easily be made at home. Butter must be at least 80% fat to be sold commercially, and the remaining percentage consists of water and milk proteins.What is margarine?Margarine, on the other hand, is made from oil, water, salt, and a few additional ingredients such as emulsifiers. It’s flavored to taste like butter (and it must be said that there was a time when coloring margarine to resemble butter was outlawed in some states!), but usually contains no dairy products at all. Margarine is formed through a complicated chemical process and is therefore not something you can make at home. By law, it must also be at least 80% fat, though manufacturers can get away with less by calling their product a “spread.”The key differenceIt all comes down to the kind of fat involved. As an animal product, butter has high levels of cholesterol and saturated fats that aren’t present in margarine. Margarine, on the other hand, has more polyunsaturated and monounsaturated fats (the good kinds!) but also often contains trans fats (the very bad kind!). Their respective compositions explain why butter is so much firmer than margarine at room temperature—the saturated fats make tightly packed bonds that stay rigid until heat is applied.Though most bakers and cooks prefer butter for its unparalleled taste, margarine does have its place. Because of its high water content, baked goods made with margarine will often have a softer texture. Be wary when trying to make substitutions—many recipes from old cookbooks call for margarine, and since those have likely been developed to account for that additional water, it’s probably best to follow them to the letter if you can. Butter is ideal for treats like cookies and frosting, however, since those are recipes where its flavor is important and extra water could be detrimental.Butter and margarine may have their similarities, but they’re fundamentally different. Knowing how each is best applied will result in more kitchen successes and lots of good eats!Sourcelast_img read more

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5 Exercises That Boost Your Libido

first_imgWhen you are ready to boost your libido with minimal effort, try these 5 simple exercises to keep the fire burning in your love life. The libido, or sex drive, is what motivates us to engage in romantic behavior with our intimate partner. Having a low libido means we aren’t in the mood or just don’t have the passionate energy to get frisky.HERE ARE 5 EXERCISES THAT CAN BOOST YOUR LIBIDO:1. KUNDALINI BREATHINGThose who practice yoga may be more familiar with the term kundalini, which refers to the spiral of energy at the base of the spine in the root chakra. The libidinous energy of kundalini can be aroused with deep belly breathing which releases the energy stored in the root chakra and allows it to move up the spine.Salutogenic means something that promotes our health and well-being, rather than causes illness and disease (pathogenic). Moving the breath into the deep belly region of the lower lungs helps expand the oxygen capacity of our bodies, improving our energy levels for passionate activities.2. PELVIC AND ABDOMINAL EXERCISESCrunches are not fun, but those with abs and buns of steel most likely have the muscular strength and control to have a lengthy passionate session with their loved one. Our abdominal muscles support the reproductive organs, and we can gain control over the contractions experienced during orgasm by working those muscle groups and training them to respond to conditioning.Kegel exercises, or pelvic floor exercises, are a type of muscle strengthening exercise that work the internal pelvic muscles that you feel when you release and then stop the flow of urine from your bladder. Stopping and starting the flow of urine allows you to gain greater internal muscle control, which could help boost libido power due to increased confidence and control over the muscles used in orgasm.3. STRETCHINGIf you think that vigorous exercise is best to boost your libido, think again. Three days a week of gentle stretching and deep breathing may be all the exercise it takes to boost your passionate drive. According to researchers, elongating your muscles through gentle stretching, as in yoga, or tai chi, has been found to increase libido and sexual satisfaction in men.4. LOSE YOUR SELF-CONSCIOUSNESSResearchers found that being embarrassed about sex is often the biggest problem for libido and sex drive. For women particularly, exercises that focus on the present moment sensations of your body can help you boost libido.The study published in the Journal of Women’s Health Physical Therapy found “The relationship between sex drive and sexual self-consciousness in men and women is negatively influenced by embarrassment. With regard to self-focus, only sex drive in women is positively affected. These findings could have implications for treatment in settings such as pelvic physiotherapy practice where sexual problems are often presented.”5. RUN (LESS OFTEN)Most men are aware that low testosterone levels may affect the overall energy level and motivational drive of the libido. Having a high level of confidence and assertiveness in social situations can be important for both men and women to find a romantic partner, and testosterone levels are related to both confidence and libido. Researchers studied immunity and testosterone levels in male runners and found that, although runners had a naturally higher immunity, they also had lower levels of testosterone.The researchers theorize that runners are using up available energy resources, which means they have less libido energy to use for mating-related behaviors. The body responds to the strenuous exercise of running by reducing the level of available testosterone. The advice here is certainly not to avoid running as exercise, but it is important to be aware that your marathon-like endurance can have a potential negative affect on your libido, due to the decrease in your testosterone levels. If low testosterone is a concern for your health, consider reducing your frequency of running exercise.Libido-boosting exercises are gentle and relaxed, and they could help prevent the romantic relationship blues and blahs by revving things up. Being centered in your breathing and having an increased awareness of your body’s own natural passionate energy, or libido, can improve your romantic experiences.Sourcelast_img read more

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Setting Science-Based Emissions Targets: 5 Companies Offer Lessons for Success

first_imgMore than 150 companies have committed to use climate science to set targets for reducing corporate greenhouse gas emissions, in line with the international effort to keep global warming below 2 degrees C (3.6 degrees F) over pre-industrial levels as set out in the Paris Agreement. Our interviews with sustainability leaders at five companies that have science-based targets in place show they share important characteristics that drive their ambition and underpin their success.Here’s what these successful companies had in common:1. Track Record of Meeting or Exceeding Emissions TargetsEach company had a demonstrated history of successfully meeting ambitious emissions targets. For example, Coca-Cola Enterprises, the world’s third-largest independent bottler of Coca-Cola Company products, set a target in 2011 to reduce absolute emissions by 15 percent. After three years and heavy investment in energy efficiency, emissions were down by 29 percent — nearly double its original goal. This gave them the confidence to go for a real “stretch” target aligned with the latest science.International Post Corporation, a cooperative association of 24 postal operators, met its 2020 goal to reduce emissions by 20 percent six years ahead of schedule.2. Appreciation for the Business CaseEach company saw a compelling business case for doing more to cut emissions. They said any short term costs would be outweighed in the medium term by competitive advantage, energy savings and staying ahead of regulation.Pfizer’s Environmental Sustainability Advisor, Sally Fisk, told us, “We managed to hit our past targets without sacrificing internal return on investment targets. Thus, the business case has not been too difficult to make.”Since 2000, Pfizer has implemented approximately 3300 energy projects, cutting emissions by approximately 814,000 tonnes of carbon dioxide and saving the company roughly $150 million annually, a good deal for the company and the planet.3. Appreciation for Climate ScienceScience-based goals help companies answer the question, “What is a ‘good enough’ target?” which helps foster a sense of coherence and internal commitment.Coca-Cola Hellenic Bottling Company, another leading bottler of Coca-Cola Company products with operations in 28 countries, has pledged to cut absolute emissions across its operations and value chain 25 percent by 2020. Galya Tsonkova, Environment Manager for Coca-Cola HBC, explains: “In the past, companies would set targets without the necessary information or a solid point of reference. They would just pick a round figure and aim for cuts of 20, 30, 40 percent, with no further justification, other than generic aspirations. Now, we have a target that is reviewed and approved by external, credible experts for alignment with relevant scientific methodology. That makes a big difference, both for external stakeholders as well as to our management.”4. Company-wide ParticipationAll six companies employed similar methods of engaging the employees around emissions reductions. Generally, steep emissions reductions require:A sustainability team to track emissions and advocate for reductions; A supportive executive; and Staff across many levels and disciplines using their expertise and perspectives to drive low-carbon solutions.Pfizer’s target was developed by experts from the company’s environmental health and safety, environmental law, and global engineering groups. The engineers then work with sustainability teams at individual facilities to explore creative ideas for reducing emissions. Similarly, Coca-Cola Enterprises set up sustainability working groups across various areas of the business, such as transportation and packaging. “Therefore, people involved in our day-to-day business operations are leading the transition to a low-carbon business,” said Joe Franses, Coca-Cola Enterprises’ Director of Corporate Responsibility & Sustainability.5. Stakeholders Who Want a Smaller Corporate Carbon FootprintThe Paris Agreement gives the world a mandate for cutting emissions, raising expectations of customers and other corporate stakeholders.Thalys, a European train operator serving metropolitan areas such as Paris, Brussels, Amsterdam and Cologne, told us that nine out of 10 of the company’s customers said that sustainability matters.NRG Energy, which supplies power to nearly 3 million customers throughout the United States, is investing in renewables to “future proof” its businesses in the eyes of cautious investors and conscientious customers. Laurel Peacock, Senior Sustainability Manager, told us, “Having an ambitious target for reducing emissions and managing our plants is important to show that we will remain reliable, sustainable, and safe suppliers now and in the future.”6. Strategy Tailored to the BusinessEach company has a unique strategy for cutting emissions, based on its own challenges and opportunities.“Our power generation assets — such as coal power plants and associated machinery — have long lives,” NRG’s Peacock said. “We know that in order to evolve our system it will take 30-40 years. So we need to think long term: having a science-based target helps us do that.” NRG’s strategy takes advantage of attrition of aging facilities while investing in environmental enhancements for active facilities along with extensive investments in wind and solar energy.Marius Perrois, CSR Officer at Thalys, said that ambitious emissions goals drove innovation in the company’s catering operations. “This means sourcing more local, seasonal produce, more organic (food), less red meat. These small changes have had a huge impact: we halved the emissions from our on board catering between 2008 and 2016, with no extra cost. At the same time, customer satisfaction has gone up, so it’s a win-win.”last_img read more

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African Nations Poised to Rapidly Accelerate Landscape Restoration

first_img Monitoring of progress: On-the-ground monitoring – encompassing both tree regrowth and changes in socio-economic indicators—is essential. Collect Earth is a cutting-edge monitoring tool that pairs data collected through Google Earth with high-resolution satellite imagery. In Rwanda, AFR100 partners are using Collect Earth to monitor restoration progress in two districts. Strong land and resource rights: When land and resource rights are secure, communities are empowered to govern resource use and are more likely to retain the benefits derived from restoration. Communities empowered by decentralization policies and clear resource rights are both enabled to prevent land degradation and motivated to invest in restoration. In Niger, strengthening farmers’ rights to manage trees on cropland resulted in restoration on a massive scale, with an estimated 200 million trees regenerated across 5 million hectares (12.4 million acres) of agricultural land. Community mobilization: Restoration depends on changes in attitudes, shifts in behaviors and improved management practices, particularly by rural communities. This has been shown in Tigray, Ethiopia, where a visionary local leader harnessed voluntary mass community labor and local knowledge to implement large-scale restoration across tens of thousands of hectares. Last month, more than 50 AFR100 partners from 16 countries joined a field visit to Tigray, where they saw this restoration success firsthand and spoke with local champions about the factors that made it possible. Over the past 20 years, similar community-based initiatives have successfully restored more than one million hectares (2.4 million acres) with support from regional governments and development partners. Mapping opportunities: With support from AFR100 technical partners, nine countries have taken steps to map national restoration opportunities. Ethiopia is generating national opportunity maps, established a 15 million hectare (37 million acre) restoration target, and is identifying priority landscapes for implementation. Kenya recently did the same, using maps to make a pledge to restore 5.1 million hectares (12.6 million acres). Malawi is conducting a national assessment of restoration opportunities with support from WRI and the International Union for the Conservation of Nature (IUCN) that includes mapping areas where a suite of restoration interventions could be implemented. The momentum for large-scale restoration has never been stronger. Restoration is increasingly recognized as a key strategy to meet climate change and sustainable development goals as well as growing demand for food, water and energy.In October 2015, the African Union endorsed a target to restore 100 million hectares (247 million acres) of degraded land by 2030. The African Forest Landscape Restoration initiative (AFR100) was launched at COP21 to facilitate action towards this target, and as a contribution to the Bonn Challenge and African Resilient Landscapes Initiative (ARLI). AFR100 connects African nations with targeted technical and financial support to scale up restoration on the ground.The New Economic Partnership for Africa’s Development (NEPAD) serves as the AFR100 Secretariat. As Mamadou Diakité, NEPAD’s Team Leader for Sustainable Land and Water Management describes it, “Interest in restoration in Africa is at an all-time high. This initiative provides an opportunity for Africa and its partners to collectively work together toward ensuring accelerated restoration efforts to enhance food security, increase climate change resilience and mitigation, and combat rural poverty.”As the AFR100 turns one year old and partners assemble again for the COP22 climate summit in Marrakech, we should ask the question – how much progress has been made?Progress to secure political commitments to restoration has been faster than expected. To date, 21 African nations have signed onto AFR100 and committed a combined 63.3 million hectares (156 million acres) of land to be restored. Twelve technical partners and nine financial partners have signed on to provide support. Impact investors have earmarked $481 million in private sector funds for restoration, while partners like the World Bank have lined up about $1 billion in development finance through the Africa Climate Business Plan.Turning Commitments into Results on the GroundWith so many political and financial commitments already lined up, where are we in terms of implementation on the ground? AFR100 partners gathered at a conference last month in Addis Ababa to discuss progress. They identified five focal areas that will be key to accelerating restoration on the ground: Access to finance: Financing restoration at scale requires tapping new sources of private finance and strengthening markets for the goods and services delivered by restoration activities. In partnership with AFR100 and the New Restoration Economy, Kenya is working to identify restoration-focused companies and matching them with interested investors. No One Can Go It Alone on RestorationRestoring 100 million hectares of degraded land is a huge challenge that requires engagement from partners in government, communities, civil society, NGOs and the private sector. Fortunately a number of initiatives are working to accelerate sustainable landscape management in Africa. These include the Bonn Challenge, ARLI and the Land Degradation Neutrality target, among others.Reinforcing the links across these initiatives is essential if we are to derive maximum value from the considerable technical, human and financial resources associated with each, while effectively supporting countries in meeting their environment and development objectives.In the year since its launch, AFR100 has sparked enthusiasm and strong commitment among its partners. The time is ripe to translate that commitment into large-scale restoration on the ground to meet food security, poverty reduction and climate change resilience needs for millions of households.last_img read more

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5 Things On Twitter That Annoy the Crap Out of Me

first_imgI am a big fan of Twitter (you can follow Mike Volpe on Twitter) and I use it a lot for Marketing and PR.  You can read the “How to Use Twitter for Marketing and PR” article to learn more and you can attend a free Twitter for Marketing webinar tomorrow.  OK, now that we have that out of the way, let me rant about some of the most annoying things people do on Twitter.Top 5 Most Annoying Things People Do On TwitterNo profile photo… of a human being.  If you don’t have a photo of you (not your cat or dog or fish or logo) I probably won’t follow you.  Twitter is about developing relationships with people, not logos or cats.Your Twitter ID is a company name.  Again, Twitter is about relationships with people, not companies.  If you have a company name, that account should only be used to broadcast company updates or have very company specific discussions.  My personal preference on Twitter is to have relationships with people.All broadcast, no conversation.  If you have a stream of updates on Twitter that does not include any @ replies, then I probably won’t follow you.  You’re just not interesting, you’re using Twitter just to broadcast your messages without interaction.Follow-Me-Back-Nazis.  These are the people that follow thousands of people hoping that some will follow them back.  these are the same people that get mad at you and sometimes send you harassing messages if you don’t follow them back.  Look, just because you follow me does not mean I want to follow you.  In fact, I only follow back about half the people that follow me.  I look at your profile, check your recent tweets and bio, and decide if what you are saying is useful to me.  Not useful, no follow.  Sorry.  Stop harassing me!  You can unfollow me if you like.TMI (aka Too Much Information).  Look, I like how Twitter is a combination of some business and some personal info so I can get to know people on both levels.  But there are limits.  I do not care if the burrito you ate for lunch is too spicy.  I do not care if your cat is feeling sad.  I do not care if your computer is slow.  I do care where you are hanging out, if you are attending a cool event, if there is a major development in your life (wedding, baby, moving, job) and if you find an article online that is particularly interesting.  Try to think about if your tweets are interesting… at all.Anything I missed that annoys you on Twitter?  Leave a comment below and let’s continue the list!Want to learn more? Sign up to attend a free Twitter for Marketing webinar. Twitter Marketing Originally published Oct 9, 2008 9:13:00 AM, updated October 01 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

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5 Social Media Marketing Tips for Small Businesses

first_img com MarketMeSuite Social media is a great way to field a lot of customer requests, support, and even research. Set up searches for keywords related to your brand and put in the time to handle requests daily. Just make sure you set up enough ‘nets’ so you never miss the ‘giant gorilla’ in your business. As a SME owner, you are expected to wear a lot of hats. When your social media hat comes off for a little while, you don’t want to leave your followers with nothing. Schedule some helpful posts for your followers, fans, and group members to read while you’re busy doing other things, but never leave them hanging for too long. Does this mean you can’t streamline the process? Of course not! Some automation is okay. For example, scheduling updates, pulling in from your RSS feed, these are all great time savers. It’s fine to even have a few templates ready to reply when you see people tweeting or posting on Facebook about something, but never automate the interaction because the results could be incredibly embarrassing. . For small businesses, it’s important to connect with people in your geographic area, especially if you are a brick and mortar operation. Targeting your social media posts to a specific area or keyword set ensures that you are only interacting with viable leads.  When you’re having conversations with potential customers, you need to be real. Spam is one sure-fire way to turn people off. You want to start a conversation with qualified leads, and grow that conversation organically. You don’t need 500 people a day to respond to you. Instead, having 5 or 10 qualified leads will add much more to your bottom line. Social media sites are exploding with users. As a savvy business, you can focus your efforts and concentrate on creating interactions that will help turn the social media noise into traffic which converts.  Narrow Your target twitter Back in the day when these sorts of apps were allowed by Twitter, I tried an app for my antiques business that would automate replies without human interaction. I set it to look for a rare German figurine, and asked it to send them a specific tweet if they found it. Since I was not manually reviewing the matches, I had no idea that the same name of this German figurine was also a well-known Pokemon character. I had a lot of confused people @replying me. Templates are fine (there’s only so many ways you can answer a certain question) but make sure you’re reviewing who you are replying to! 1. As more and more users flock to social media, small businesses must find a way to use these channels to reach their target markets. It can often seem daunting to cut through the social media clutter; however with these 5 strategies, you’ll be well on your way to social media marketing success. 2. Be Proactive This is a guest post written by Tammy Kahn Fennell, CEO and co-founder of Key Marketing Takeaway: For a business without a lot of time or a very large marketing budget, social media is a great place for a targeted interaction to become a viable lead. Inbound Sales search 4. If you simply assume that “if you tweet, they will come,” you may be waiting for a long time. You need to find out who you should be interacting with and go after those people. Join Facebook Groups, LinkedIn Groups, check out PeerIndex.net lists on your genre, and look at a person’s Twitter Grader score. There are so many tools out there whose sole mission is to make it easier to target your exact customer, so make use of them. Don’t Miss the Giant Gorilla Originally published Jun 7, 2011 8:00:00 PM, updated October 01 2013 Because social media conversations happen in real time, you can usually put out a spark before it becomes a full fledged fire, often in 140 characters or less! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack , and you can eventually move on to using a more business-specific tool like CoTweet or Hootsuite.  There are hundreds of thousands of status updates getting published every minute, so cutting through the clutter has to be a top priority. Start small. Start out familiarizing yourself with tools like There are so many collaboration opportunities in social media. Retweeting is a great way to show your followers you have your finger on the pulse of your industry, but a big mistake is just posting a load of unattributed feeds as your own. You should always give credit to the original author of what you’re tweeting. First, it shows your users you’re monitoring the field and curating some great content for them. Secondly, and perhaps most importantly, it’s a great way to get the attention of the person whose content you are pushing. You can start a lot of great strategic partnerships with a simple “RT.” . . MarketMeSuite now has thousands of users and a fast-growing global customer base of small businesses and consultants. Topics: Social Media 5. Give Others Credit 3. Some Automation Is Badlast_img read more

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KL Rahul signs 3-year contract with PUMA

first_imgNew Delhi, Aug 7 (PTI) Global sportswear brand PUMA today announced a three-year association with India cricketer K L Rahul. The partnership will see Rahul feature in brand campaigns and promote the latest product lines across performance and sportstyle categories. Rahul joins Indian skipper Virat Kohli and a line-up of athletes. The association has been facilitated by Cornerstone Sport, which exclusively represents Rahul and Kohli. Commenting on the association, Rahul said, “Choosing to exclusively partner with a sportwear brand is an important decision and we have hit it out of the park with this association. “As a cricketer I am constantly striving to be one step ahead in the game both on and off the pitch and PUMA, the forever faster brand, shares the same goals and values. It will be amazing to work with PUMA and join their impressive portfolio of athletes and super stars.” PUMA India MD Abhishek Ganguly said, “Rahul is a world class athlete who inspires today’s youth with his performance and style. He is a perfect fit for the brand due to his exceptional performance on field, effortless style off field and his penchant for fitness. “His personality is in total sync with PUMA’s brand ethos and we are very happy to associate with him and kicking off this exciting partnership together.” PTI PDS PDSPDSlast_img read more

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6 Tips for Symbiotic Sales & Marketing Lead Management

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Success Story: Lead Nurturing Helps a Staffing Agency Get Ready-to-Buy Leads Aclipse is a staffing agency that connects enthusiastic college graduates with the best teaching jobs in Asia. Before starting lead nurturing, Aclipse had trouble attracting talent that was ‘ready to buy.’ Aclipse solved this problem with a comprehensive inbound marketing campaign, including lead nurturing using HubSpot’s tools .Rebecca McNeil, Aclipse’s marketing director, explains the results: “Landing pages and lead nurturing campaigns enable us to reach out to people who are clearly interested in teaching English overseas, even though they haven’t actually completed the application yet. If we didn’t have lead nurturing, I think we’d miss out on a lot of great opportunities. People need a lot of information before they’re ready to commit.” Tip #3: Use Lead Scoring to Identify Sales-Ready Leads During the lead nurturing phase, you’re also building a profile of each lead in your database that includes qualitative and quantitative factors to signal when a lead is ready to hand off to Sales. A formal lead-scoring framework takes the guesswork out of prioritizing sales-ready leads. It assigns points to demographic factors and recent actions that indicate a lead’s potential interest and fit for your company. Key factors used to establish a lead’s score include: Demographic data such as title, job description, company size, and location Behavioral data such as content viewed, time spent on site, and number of visits Self-reported info from registration forms such as budget or timeframe for a purchaseAs with the definition of a sales-ready lead, establishing a lead-scoring framework requires collaboration between Sales and Marketing. The two groups should determine a threshold for a sales-ready lead – you can set any point value you’d like, but typically, you’ll want to stick to a 0 to 100 scale and weigh the points in relation to how telling they are about a lead’s readiness to talk to a sales rep — and buy. Then work backwards to assign point values to specific actions or demographic factors based on the lead’s probability to become a customer. For example:Whitepaper download = 5 pointsCase study download = 10 pointsWebinar registration = 15 pointsWebinar attendance = 25 pointsConsultation = 50 pointsUsing a lead-scoring framework will help marketers avoid sending those ‘crappy’ leads on to the sales team. No one will be passed over to Sales until they’ve reached the sales-ready threshold.Remember, the point of lead scoring is two-fold:To avoid harassing leads with contact from Sales before they’re ready to buy, and …To identify leads who need to be touched with more lead nurturing first to maximize the efficiency of your sales team so they can easily identify and work only the leads who are sales-ready.Once you’ve set point values for each of the lead qualification categories listed above, decide at which point a total score would validate sending a lead to your sales team for a conversation. It helps to look at past lead activity when determining this figure, so you know what has historically led to sales conversions.It’s important to remember that, because a lead’s activity can change from day to day, a lead’s individual score will also change over time. For this reason, lead scoring isn’t something easily done manually. You’ll need lead management software that enables you to set your lead scoring criteria and auto-score and re-score your leads in real time. For HubSpot customers, the Lead Management Tool and the Lead Grader App makes this a snap. And depending on your CRM, you could then set up alerts based on your custom lead score to notify your sales team when leads have reached that critical score that makes them sales-ready. Tip #4: Share Lead Intelligence With Sales Team Lead scoring identifies sales-ready leads, but just passing along the names and contact information to the sales team is not enough. Marketers need to show sales reps exactly why each lead was qualified by sharing detailed lead intelligence captured during the nurturing process. Lead intelligence includes details about each lead’s profile and past activity, which the sales reps can use to plan their follow-up calls.Here are some vital pieces of lead intelligence :Complete and verified contact information for each lead, including name, title, company information, links to social media accounts, and even a photo from the lead’s LinkedIn profileDetails on the original source of the lead and how long they’ve been in the nurturing pipelineA list of all web pages viewed, so sales reps get a sense of which challenges a lead is facing, or which products they’ve been researchingA list of all the content the lead has viewed, with the information the lead provided on all registration formsData on all the emails sent to that lead, including engagement metrics, so the sales rep knows exactly what information the lead has seen already and what types of messages generated the best responseExamples of each lead’s social media activityReal-time alerts of new website activity (Many marketing automation systems, including HubSpot’s software , include a feature that sends reps an email whenever a lead comes back to the site. These alerts can help the sales team time their follow-up calls for when a lead is actively researching your company.) Tip #5: Track Sales Follow-Up Attempts in a CRM System Information sharing is a two-way street. Marketers need to know what’s happening with the leads they’ve handed off to Sales, so make sure the sales team is recording their engagement efforts in your company’s CRM system. Each lead should be assigned to a specific sales rep that is responsible for making at least one follow-up attempt within 24 hours of receiving the lead. Then, reps should record the outcome of that initial contact attempt and all subsequent contact attempts as spelled out in your sales and marketing SLA (service-level agreement). Tip #6: Hand “Dead” Leads Back to Marketing Not every sales-ready lead is going to close, but just because someone wasn’t ready to buy now doesn’t mean they won’t be in the future. Don’t let the relationships you’ve built during the lead nurturing phase go to waste, even if the lead is no longer viable for the sales team.Your sales team should have a process for passing “dead” leads back to the marketing team, with information about why the deal didn’t close. Then, the marketing team can decide whether to cycle that name back into the nurturing funnel or earmark it as a potential target for a future re-engagement campaign.Recycling old leads can deliver a big payoff. Consider conducting a lead re-engagement campaign targeting leads that have been untouched by the sales team for 90 days or had been marked “closed-lost” by the sales team. This article is an excerpt from our ebook, All You Need to Know About Aligning Sales & Marketing for Quality Leads . How symbiotic is the relationship between your sales and marketing teams? For more information about achieving better sales and marketing alignment, download the complete free ebook here . Measure Results and Optimize Your Campaigns Track key metrics related to your nurturing campaigns to fine-tune your approach. Measuring each email’s click-through and conversion rates will help you determine whether the content you’ve selected is relevant to that particular audience. Spikes in unsubscribe rates might also signal a problem with the relevancy of your nurturing campaigns. Measuring how many of those leads convert into sales-ready leads and customers will show you which of your nurturing funnels are most effective, and which might need further testing and improvement. Establish some lead nurturing benchmarks, which should be higher than your regular email marketing benchmarks, and monitor the performance of your campaigns. Here is an example of what that measurement view might look like: 4) Look for Segmentation Opportunities Customizing your nurturing campaigns for different types of leads can help you deliver the most relevant content. Using information collected through your content registration forms, look for opportunities to segment your database by industry, job title/role, communication preferences (e.g. email vs. social media), the product(s) they’re interested in, etc.By doing so, you’ll be able to select the best content for each segment. Say you sell accounting software: economic buyers might be interested in ROI calculators, vendor comparison charts, and other content that addresses financial concerns. But the IT personnel who have to manage that software might want to receive product specifications or invitations to a webinar featuring implementation best practices. So you would establish separate nurturing tracks for those two types of leads. Lead Nurturingcenter_img Topics: Originally published May 28, 2012 9:00:00 AM, updated February 01 2017 Planning meetings and informal discussions go a long way toward repairing the rifts between sales and marketing, but both teams need to see the impact of those conversations to really establish trust. Once your sales and marketing teams speak a common language and have their goals outlined in a service-level agreement (SLA), it’s time to start applying that structure to your day-to-day sales and marketing activities. To make sure that application goes off without a hitch, let’s discuss six tips for managing the lead generation and hand-off process so that both teams can meet their SLA goals. Tip # 1: Focus on Both Lead Quality and Quantity Only 5%-15% of the names you collect on your website or from your marketing campaigns will be ready to buy from you right away , according to Brian Carroll , author of Lead Generation for the Complex Sale . That means the vast majority of the new contacts you generate each month are nowhere near ready to buy. Passing those unqualified leads directly to your sales team is one of the reasons sales hates marketing. Sales reps simply don’t have the time to cultivate a prospect into a qualified lead. So in a well-aligned organization, the marketing team sorts through all leads and prioritizes the best ones to hand off to the sales team.This dynamic shouldn’t mean that you have to dial back on the number of leads you generate. In fact, you need to be constantly expanding the top of your funnel because, as our presentation ” Death by Marketing Automation ” showed, your email list expires at approximately 25% a year . So once you start attracting thousands of prospects and leads, you can focus on creating lead nurturing campaigns to cultivate the quality of these new connections. Tip #2: Nurture Leads That Aren’t Sales-Ready So, what exactly do you do with the 85%-95% of prospects that aren’t ready to talk to a sales rep ? Create a lead nurturing program that builds a relationship with prospects and grooms them for an eventual hand-off to the sales team. Lead nurturing creates a consistent, relevant dialog with prospects based on their needs and interests (as evidenced by their engagement with your content). Here are the five best practices for establishing a lead nurturing program: 1) Create a Communication Schedule Study after study shows that email response rates decline over the age of the lead. In fact, in his ” Science of Timing ” research, HubSpot Social Media Scientist Dan Zarrella discovered that there is a positive correlation between subscriber recency and click-through rate , one of the key metrics of engagement. A good contact schedule should include a follow-up email within 24 hours after a prospect downloads a piece of content, and the timing of the rest of the messages in the campaign should depend on your usual sales cycle. For example, if your nurturing cycle lasts 30 days, you might plan to send a new email on the 1st, 7th, 14th, and 30th day after the initial contact. 2) Don’t Pitch — Provide Educational Content Leads in the nurturing stage, by definition, are not sales-ready, so don’t make every message a sales pitch. Instead, use content that addresses the prospect’s needs and establishes your company as a thought leader. For example, the first email you send a new lead might include a whitepaper or ebook that addresses a high-level industry concern. Subsequent emails should then contain offers that intensify that relationship, such as inviting prospects to attend a webinar, download a video demo, or participate in a customized assessment of their needs. You can also monitor each prospect’s activity to customize follow-up content offers based on their interests. For example, a prospect that downloads a ebook on a particular topic is a good prospect to invite to a webinar that dives deeper into some of the issues discussed in the ebook. 3) Engage Leads Through Multiple Channels Email shouldn’t be your only lead nurturing communication channel. You should focus on the entire experience of your leads, sending communications designed to benefit leads, not interrupt them. This type of cross-channel nurturing can incorporate mobile and social media . HubSpot’s behavior-driven communication tool , for example, triggers emails and other messages based on your leads’ full history of interactions on and off your site. As a best practice, use marketing automation to nurture leads and send them information only when it is most relevant to their buying cycle.last_img read more

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The Best Quotes From Oscar Wilde on Writing and Creativity [SlideShare]

first_imgGetting stuck in a writing rut is the worst. There are few things more annoying and frustrating than looking at a computer screen, on deadline for your latest marketing project, only to have the cursor tauntingly blink back at you. You want to fix that awkwardly worded sentence or make a witty intro suddenly appear on your screen … but it’s not happening.You’ve got to fix this.Everyone needs different things to get past frustrating writing moments. When I get stuck, I look to one of my favorite writers of all time: Oscar Wilde. He’s eloquent. He’s thoughtful. He’s sassy. Oh, and he has some pretty great advice for becoming a better writer. It’s a winning combination that’ll get me unstuck from even the deepest holes of writer’s block. If you’re feeling stuck, want some tips for writing better, or just like pithy quotes from 19th-century writers, keep on reading. We’ve compiled a SlideShare presentation and tweetable takeaways below to keep you at the tippy top of your writing game. Download 6 Free Blog Post Templates Now The Best Quotes From Oscar Wilde on Writing and Creativity from HubSpot All-in-one Marketing Software13 Pieces of Writing Advice From Oscar Wilde1) It’s okay to bend the rules. “A writer is someone who has taught his mind to misbehave.” (Tweet This Quote!)2) Be concise. “I am so clever that sometimes I don’t understand a single word of what I am saying.” (Tweet This Quote!)3) Improve your own writing by reading the work of people you admire. “It is what you read when you don’t have to that determines what you will be when you can’t help it.” (Tweet This Quote!)4) Quality content is subjective, but good writing is constant. “There is no such thing as a moral or an immoral book. Books are well written, or badly written. That is all.” (Tweet This Quote!)5) Don’t be afraid to step outside your content comfort zone. “An idea that is not dangerous is unworthy of being called an idea at all.” (Tweet This Quote!)6) Don’t let the fear of failure prevent you from publishing. Everyone fails.“Experience is merely the name men gave to their mistakes.” (Tweet This Quote!)7) Being critical of your work makes it even better.“The imagination imitates. It is the critical spirit that creates.” (Tweet This Quote!)8) Writing can feel painful, but it’s incredibly rewarding.“Words! Mere words! How terrible they were! How clear, and vivid, and cruel! One could not escape from them. And yet what a subtle magic there was in them! They seemed to be able to give a plastic form to formless things, and to have a music of their own as sweet as that of viol or of lute. Mere words! Was there anything so real as words?” (Tweet This Quote!)9) Don’t obsess over perfection. At a certain point, you’re just wasting time. “I was working on the proof of one of my poems all the morning, and took out a comma. In the afternoon I put it back again.” (Tweet This Quote!)10) Don’t get stuck creating the same thing over and over again. “Consistency is the last refuge of the unimaginative.” (Tweet This Quote!)11) Don’t mimic other people’s writing style.“They are always asking a writer why he does not write like somebody else, or a painter why he does not paint like somebody else, quite oblivious of the fact that if either of them did anything of the kind he would cease to be an artist.” (Tweet This Quote!)12) Don’t think you have nothing to say. Your point of view is unique.“Be yourself; everyone else is already taken.” (Tweet This Quote!)13) Pass on your writing tips to others, too!”The only thing to do with good advice is pass it on. It is never any use to oneself.” (Tweet This Quote!)Got your own writing tips? In spirit of that last quote, share your favorites with everyone in the comments. Topics: Originally published Feb 5, 2014 8:00:00 AM, updated August 29 2017 Writing Skills Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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5 Great Marketing Blogs You Probably Don’t Follow (But Should)

first_img Originally published Mar 25, 2015 6:00:00 AM, updated July 28 2017 Blog Examples In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. With thoughtful content, original ideas, clear how-tos, and consistent schedules, these blogs have become household names (at least in your marketing department). While these blogs deserve the recognition and readership they’ve cultivated, many people assume that those are the only places you should go for original, quality marketing ideas. Those people are missing out. There are plenty of up-and-coming blogs worthy of following — you just have to know where to look.Get our free guide to writing exceptional marketing copy here.If you’re on the hunt for new voices and perspectives to read in the marketing space, below are eight up-and-coming blogs that the Inbound.org community thinks should get more attention. Check out the blogs below, and be sure to hop back to the Inbound.org thread for even more suggestions (and don’t forget to upvote your favorite ones!).1) StoryNeedleThanks to Inbound.org’s @MaelRoth for recommending StoryNeedle — in a sea of really great content marketing blogs, this one manages to stand out with its strong emphasis on content strategy and good old-fashioned storytelling. Is rich narrative possible in structured content? Is SEO irrelevant? What does JavaScript have to do with your content structure? Michael Andrews takes on all this and more. 2) VioletaNedkova.comVioleta Nedkova’s blog is as impossible to “put in a box” as the author herself. One day she’ll be talking about the creative process, and the next she’ll be listing useful marketing tools. What you can count on, however, is that whatever she writes will be so interesting that you’ll forget that you were supposed to plan your social media calendar during that half-hour. This blog’s standout feature is how it combines marketing savvy with creativity in multiple media. 3) VEROEmail marketing is this blog’s specialty, with topics like “How IKEA Sends Super-Targeted Promotional Emails” and “How to Bridge the Gap Between Education to Activation.” Email marketing is closely connected with blogging and social media, but while there are a number of bloggers covering the last two, really good material on email marketing can be few and far between. Or, at least, it used to be. (Thanks for sharing VERO with us on Inbound.org, @Damienbrz!)4) The Oktopost BlogIf you’ve been looking for a one-stop-shop for everything you need to know about social media marketing, Oktopost has it covered. For those mystified by social media, this blog is the ideal tutor; and for those who know their way around the social sphere, they can still pick up some new perspectives and a few pointers. They’re well worth following on Twitter, too, @Oktopost. 5) RADIUSYou have to love a blog that’s not afraid to ask the really important questions, like “Why Are B2B Brands So Obsessed with Native Advertising?” On this blog you’ll find more “Whys” than on a road trip with a six-year-old, but you’ll also get some pretty good answers. As Inbound.org’s @ElizavetaNV says, it’s a “nice mix of sales/data/marketing topics.” Do you have a blog to recommend? Add it to the thread! Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

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French Open: Djokovic eases into fourth round with straight-set win

first_imgTop seed Novak Djokovic barely broke sweat as he coasted through the French Open third round 6-3 6-3 6-2 against Italian qualifier Salvatore Caruso.Djokovic has never lost a Grand Slam match to a player ranked as low as Caruso, and never showed any sign of doing so on Saturday, breezing to a two match-point advantage in little over two hours. He only needed one of those to put Caruso, ranked 147 in the world, out his misery.The Serbian is yet to drop a set in the tournament and has rarely had such an easy run into the fourth round at Roland Garros. He will face either Germany’s Jan-Lennard Struff or 13th seed Borna Coric of Croatia next.”The conditions were very hot today, different to the days before and so tough physically,” Djokovic said after the game, under a blazing sun on the Philippe Chatrier court.”I’m feeling motivated, I’m feeling at home.” Djokovic is bidding to win his 16th Grand Slam title.Also Read | French Open: Top seed Naomi Osaka stunned by Siniakova in 3rd roundAlso Watch:last_img read more

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The Do’s and Don’ts of How to Use Facebook for Business [Infographic]

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 11K+Save 11K+SaveHow to Use Facebook for Business1. Do: Use a Recognizable Profile PictureBeing recognizable on Facebook is important to getting found and Liked. Because your profile picture is at the top of your Page and used as your thumbnail for all of your posts, you need to make sure it’s something that your Fans will actually associate with your brand. Usually, it’s best to just go with your company logo. 2. Don’t: Leave Your Company’s “About” Section BlankA preview of your “about” section is shown beneath your profile picture, and it’s one of the first places people will look when they’re scanning your Page. Make sure yours displays relevant information about your company — what you sell, your website, what times you’re open, etc. — to help answer people’s questions right off the bat.3. Do: Coordinate Your Cover Photo, Pinned Post, and Profile CTA to Promote Marketing CampaignsThese three things are the most immediately visible parts of your Page. If you want to maximize engagement with your marketing campaigns, try matching your copy and creative across all three.So if you’re promoting an ebook, for example, you could create a cover photo featuring an image of your ebook, publish an organic post to your page that contains a link to your landing page, and make sure the profile CTA has a link to the landing page as well. 4. Don’t: Use a Dummy AccountThere’s no way around this one. Dummy accounts violate Facebook’s terms and conditions — so just don’t create them.If you’d like to avoid post publishing mishaps, set up different publishing settings for different employees on your Page. Check out this help document from Facebook if you’d like to see what roles you can set for different members of your team.5. Do: Tailor Your Organic PostsTargeting on Facebook isn’t just for paid content — you can also use them for organic posts too. Instead of blasting out all of your posts to all of your Fans, think about ways you can use Facebook targeting tools to segment your organic posts by age, gender, education, etc. By being more specific with your targeting, you might be able to generate even better engagement. 6. Don’t: Post Too OftenAccording to one of our previous studies, companies with fewer than 10,000 Facebook followers receive 60% fewer interactions per post when they post 60+ times per month. So don’t overwhelm your customers by posting more than a few times per day. Instead, spend more time crafting higher-quality Facebook posts, and, you know, getting to the other thousands of things on your to-do list. 7. Do: Use Tracking URLs and Facebook Insights to Analyze Your Page PerformanceYou can’t improve your Facebook Page if you don’t know how your posts are performing in the first place. Use tracking URLs with UTM codes to identify which posts are driving traffic and conversions to your website. And for Page-specific data such as your engagement rate per post, head over to Facebook Insights. Once you have insights from these analyses, you can tailor your content strategy to post more of what works — and less of what doesn’t.8. Don’t: Forget About Multimedia PostsYou’ve heard it before, and you’ll hear it again: visual content is essential to succeeding on social media. And don’t just take my word for it. Research has a shown the use of visual content in Facebook campaigns can generate 65% more engagement after only one month.9. Do: Post During Strategic Times of DayWhile the best time of day can vary from Page to Page and audience to audience, there has been some data released that shows that posts published between 1 – 4 p.m. have the best clickthrough and share rates. Use this as a jumping-off point to discover which time of day works best for you.10. Don’t: Be Slow to RespondDid you know that 42% of consumers who complain on social media expect a 60-minute response time? Whether your audience posts negative or positive comments, ignoring them only creates possible anger or disappointment. So take a few minutes out of your day to monitor your Facebook Page and respond to any issues that crop up. 11. Do: Try Using Paid Budget to Amplify Successful Organic PostsGet better ROI for your ads by promoting content that you already know works. Putting budget behind organic content that’s performing well can expand your reach and attract more people to your Page.12. Don’t: Make AssumptionsThe last thing you want is for your posts to blend in with the rest of the clutter on a customer’s News Feed. Just because a strategy works well for one industry doesn’t mean it will work well for yours. Test your assumptions — even the ones we’ve outlined in this post — to see what actually works for you. What do’s and don’ts do you follow on your Facebook Page? Share your best tips with us in the comments. Editor’s Note: This post was originally published in July 2014 and has been updated for freshness, accuracy, and comprehensiveness. Originally published Nov 16, 2015 8:00:00 AM, updated October 14 2019 You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers. But actually doing marketing on Facebook is a whole other story. Wouldn’t it be nice to have a little pocket guide to navigating Facebook?To help you break through all the clutter on Facebook and actually start seeing results, we put together the infographic and tips below.Watch Our New Video Series on Advertising Best PracticesCheck ’em out. Topics: Facebook Business Pageslast_img read more

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