“In the game played at Adelaide (Australia v New”In the game played at Adelaide (Australia v New Zealand) early this year the crowds were huge, the TV audience was huge. With the right time and the right place I can see it will have a place, but not necessarily one or two day/night Test matches in Australia every summer,” Ponting explained.The retired cricketer said with the Indian cricket board (BCCI) also showing interest to host a few day/night Test matches in the coming season, he was keen to see how this pans out.”I understand India are also interested in playing day/night Test. It will be interesting to see how that goes. Probably Test match cricket in India needs some kicking as well. I understand how many Test matches are coming their way in the next 12-18 months.”India are set to play thirteen home Test matches, against Bangladesh, New Zealand, England and Australia, in the 2016-17 cricket season. PTI SSR NRB AT AT
My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Technology has transformed the way we dine out in groups. Gone are the days when friends take turns treating each other to nights on the town. Now that apps make money accessible everywhere, tabs are paid down to the cent… Full Story,Occupation: Copywriter Industry: Digital Marketing Age: 29 Location: Indianapolis, IN Paycheck (BiWeekly): $2,100/mo after HSA and 401(k) removed Monthly Expenses: Rent: $462.50 Car lease: $300 Insurances: $85 All other expenses Utilities: $200/mo Pet supplies: $30/mo Phone: $50/mo Streaming services: $15/mo… Full Story,Occupation: Digital advertising Age: 30 Location: San Francisco Bay Area Income: $5,200 month net post 401K, health insurance / HSA, and taxes Total Debt: $0 Monthly Expenses: Rent and utilities: $1,800 Auto: $275 including car insurance Internet/mobile: $120 10:00 am:… Full Story,The holidays are time for family. Here are some fun ideas from our friends at Quotacy on how to make the most of this holiday season with your loved ones, with a bit of humor. ? With the rise… Full Story,Occupation: Social Media Manager Industry: Digital Marketing Age: 26 Location: Indianapolis, IN Paycheck: $2,500/month after health/vision insurance deductions Monthly Expenses Rent: $700 Car Insurance: $65 Renters Insurance: $16 Utilities: $75 (Internet, Electric, Gas) Dental Insurance (not through work): $15 Hulu:… Full Story,On November 30th, The Financial Diet is kicking off their nationwide book tour for The Financial Diet: A Total Beginner’s Guide To Getting Good With Money in New York. Join us when the tour hits your city and don’t forget… Full Story,Occupation: Data Analyst Industry: Digital Marketing Age: 31 Location: Menlo Park, CA Paycheck (BiWeekly): $1,700 after auto-savings, 401k, ESPP purchase, renters & auto insurance and health care removed I have everything removed automatically as I have trouble with in-the-moment spending…. Full Story,Occupation: Account Services & Freelance Writer Industry: Digital Marketing Age: 39 Location: Longmont, CO Paycheck (3): $4,700/mo includes salary and three freelance clients (side hustles) Monthly Expenses Rent: $900 Car loan: $275 Credit card payment: $450 All other expenses… Full Story,If you’re still in college or a recent grad working with a limited budget, the idea of implementing a healthy lifestyle can seem overwhelming and very expensive. If you aren’t careful, you might find yourself shelling out lots of cash… Full Story
The early stages of a new relationship are unquestionably the best stages. There is a certain mystery and thrill of getting to know someone romantically – the butterflies are in full effect, their words and actions are unpredictable and the mutual attraction is undeniable.But you may also want to be cautious during these giddy days of courtship. Since you technically have a lot more to learn about each other, it can be hard to determine whether he’s taking the relationship as seriously as you are. If you notice these signs, however, you may want to let your guard down.He carves out time for you, no matter how busyIf he’s always making excuses about how his schedule is always so jam-packed when you try to make plans with him, it could be a red flag. A guy who’s sincerely into you will try to set aside time to spend with you – no matter how brief. If he’s focused on building his relationship with you, he’ll put his focus into making sure he can do that in whatever way possible – whether it’s a coffee run before work or a dinner date at your favorite restaurant.“When can I see you again?”He can’t get enough of you, so he asks about the next time he’ll see you again even before the current date is over. A guy who’s not as interested in progressing the relationship further will make it obvious by the way he leaves the date. If he’s genuine in his efforts to see you again, he’ll make sure to reserve a spot on his calendar and yours while he still has you.He makes it a point to text or call regularlyPersistence is key for a guy who’s really interested. Not to say that he will be in stalker mode, but if he truly has his sights set on you – he’ll want to build the relationship whenever he can. It’s his way of showing that you’re on his mind, and through his interactions, wants to make sure he’s on yours as well.All body signs point to youEven if he doesn’t blatantly tell you how he feels, body language speaks volumes. When you speak, he may face you completely – phone in his pocket, giving you his full, undivided attention. He may also brush against your arm, hold your hand or lean in as close as he can without coming across as intrusive.He’s an open bookWhile it’s normal to want to know as much as you can about a person you’re dating—divulging your own thoughts, goals and passions to them is a way to make them feel comfortable about sharing those things with you. So if he’s vulnerable about these things, he trusts you enough to invite you into his mind, hoping you could invite him into yours too.Source
Negotiators meeting this week in Marrakech for the first major climate summit since the landmark 2015 Paris Agreement was agreed, sustained the “spirit of Paris” – the wave of momentum that brought the Agreement into force on a timetable that was lightning-fast by international diplomatic standards. Starting on November 7, country delegations – known as Parties — began to unpack some of the complex processes that will guide countries in fulfilling their climate commitments.The COP22 meeting in Morocco also opened a program alongside the international climate talks, with a focus on how countries, cities, businesses and others can pursue robust action across sectors such as energy, transport, forests and land use and resilience. Morocco, acting as president of this process next year, plans to take up this new mode, taking concrete steps on initiatives such as finance and adaptation.The surprise victory of Donald Trump in the U.S. presidential election caused a stir in Marrakech, amid uncertainty over what policy decisions he might make. Still, negotiators remained focused on their work, determined to transform the Paris Agreement’s promises into action.Here’s how negotiators made progress over the past week:AmbitionParties worked on elaborating the key elements of the Agreement’s ambition mechanism, at the heart of the Paris Agreement responsible for continually strengthening climate action overtime. There were fruitful discussions on how to design the global stocktake, the pivotal moment every five years when countries are to assess their progress and consider adjustments to be more effective and ambitious. Negotiators stressed that the global stocktake needs to be comprehensive, including both mitigation and adaptation.Some countries also called for a process to discuss how a facilitative dialogue in 2018 could be a springboard for enhanced action before 2020. This dialogue will be a crucial opportunity to accelerate climate action and close the emissions gap. We expect COP22 to deliver a clear process for the design of the facilitative dialogue to ensure 2018 is a momentous year for climate change.Capacity BuildingThe Paris Committee on Capacity Building (PCCB) is now up and running. Negotiators agreed it will focus in 2017 on supporting implementation of countries’ national climate plans and that membership should have a strong regional balance. The first meeting of the PCCB will take place in May 2017.TransparencyTransparency is the backbone of the Paris Agreement. In Marrakech, negotiators have shared views on how flexible the transparency framework should be for some Parties. Many negotiators noted that developing countries should have different responsibilities from developed countries based on national circumstances and capacity constraints. It will be important moving forward for Parties to identify how to design an enhanced framework that takes these needs into consideration while allowing common guidelines, and for countries to improve the quality of their reported information over time. Parties also began identifying what information countries should include in their next batch of national climate plans by 2020. Parties made progress on crafting a clear roadmap to design transparency guidelines for this framework by 2018.FinanceCountries continued the discussion on the roadmap for how developed countries will deliver $100 billion of climate finance annually. Agreeing to clear next steps – particularly on funding for measures to build resilience to climate impacts — will be important to meet urgent needs. The climate finance ministerial meeting on November 16 presents a key opportunity for new finance commitments. Agreement that the Adaptation Fund can serve the Paris Agreement would also send a positive signal.Fruitful discussions have revolved around how best to account for climate finance. Some developed countries argue that this process must wait for clearer signals from the discussions on reporting which are happening simultaneously, but accounting is a clear prerequisite for reporting. In Marrakech, negotiators should work carefully to optimize the linkages between the accounting and reporting discussions.AdaptationAdaptation has been a hot topic at COP22. Key issues include clarifying how future adaptation efforts will be recognized and supported under the Paris Agreement. An underlying concern is how to balance mitigation and adaptation. Parties also discussed the possibility of the Adaptation Fund serving countries under the Paris Agreement.Global Climate ActionOutside the negotiations, non-state and subnational actors have actively engaged with Global Climate Action, the platform for non-state actors to highlight efforts across a wide range of sectors, from cities to forests to resilience. Enhancing coordination and cooperation between state and non-state actors was a common theme. Laurence Tubiana, climate champion for France, noted how Global Climate Action and countries’ NDCs are both part of a common strategy and linkages between them need to be strengthened. A new report on building efficiency from the Global Alliance for Buildings and Construction highlighted the need for greater collaboration between cities and national governments.Week 2 PreviewOn Tuesday, at a minister-level event, developing and developed countries will launch the NDC Partnership a global partnership dedicated to delivering on the Paris Agreement on climate change and the Sustainable Development Goals. This will demonstrate that countries are committed to accelerating ambitious climate action – and show that climate change has a permanent position on the world’s priority list.Later that day, 80 heads of state will join negotiators to celebrate the Agreement’s early entry into force and attend the opening of the first session of the Agreement’s governing body, the Conference of the Parties serving as the meeting of the Parties to the Paris Agreement, known as CMA1. Convening on Tuesday, CMA1 will be made up of those Parties that have joined the Agreement. Because the Paris Agreement requires CMA1 to decide critical issues about implementation, this first meeting will likely be extended over the next two years to allow adequate time to finalize the rules of the agreement in an inclusive manner.We look forward to celebrating the rapid entry into force of the Paris Agreement at CMA1 and the strong political will of global leaders it demonstrates. But we also recognize that there are important details to hammer out to make sure the implementation of the Paris Agreement is as inclusive, effective and ambitious as possible. It is essential that Parties have a clear roadmap to 2018 in hand before the negotiations conclude at the end of this week.
Companies stepped up on climate change in 2017. In 2018, they need to bring countries with them. It is fantastic that there are now more than 300 companies committed to set science-based targets to reduce carbon dioxide and other greenhouse gas (GHG) emissions. Hundreds of others have committed to use 100 percent renewable energy, put a price on carbon and lobby for strong climate policies. To address climate change, however, business leaders will ultimately need more supportive policies from governments. They will need to inspire and support greater ambition in the countries where they source their materials and produce and sell their products.Drawing on a joint playbook that WRI developed with UN Global Compact, here are three ways business leaders can inspire national climate action in 2018:1. Show up and speak up.Between now and the next climate negotiations (December 3-14, 2018), companies should showcase their support for climate action in at least two high-profile settings. In the United States this year, for example, CEOs published letters in the Wall Street Journal and called the White House in support of the Paris Agreement. Many business leaders from around the world showed up at the global climate negotiations last month in Germany to explain why they want national and international policies and investments to advance climate change solutions. These calls for action must continue to get louder.When, where and how might your CEO push for climate action in 2018? Circle these dates now, as they will be prime opportunities to highlight your company’s leadership next year:WEF Annual Meeting (January 23-26, Davos, Switzerland)Ceres Investor Summit on Climate Risk (January 31, UN, New York)Making Global Goals Local Business (May, UN Global Compact, Buenos Aires)UN High-Level Political Forum & SDG Business Forum (July 9-18, New York)Global Climate Action Summit (September 12-14, San Francisco)UN General Assembly Week (September 18, New York)2. Make your corporate climate goals relevant to countries’ climate goals.Develop short fact sheets for target countries to illustrate how more ambitious national policies will help your company achieve its goals (such as support for renewable energy, climate adaptation, etc.). See, for example, the infographic Ikea developed to illustrate its climate policy priorities.Businesses and governments must do more to make their climate goals mutually relevant and reinforcing. When national governments explicitly reference the private sector in their climate commitments to the Paris Agreement (called “nationally determined contributions” or NDCs), it helps direct climate-smart investment and corporate action. When companies articulate how their emissions-cutting efforts will support those NDCs, they encourage smarter government policy and greater ambition.3. Meet the ministers.Next, take those fact sheets to decision-makers in relevant government departments and ministries (trade, finance, agriculture, transportation, etc.). These meetings can help break down silos within and between governments, leading to a more cohesive policy framework. Ministries will need to be in close coordination if countries are to realize the huge economic rewards of climate action.For example, according to the IFC, a majority of countries highlight renewable energy in their NDCs, but less than half include transportation. Far fewer reference energy storage or water policy, both of which could be essential to your company’s success in future growth markets. Meetings with ministers who manage these aspects of a country’s infrastructure can lead to a policy framework that is more helpful to your company’s climate goals. Waste management A tip: if you are struggling to line up meetings with the right ministers, team up with other like-minded businesses, perhaps through trade associations or action platforms. Government ministers, who are setting priorities for economic growth, trade and other issues of national importance, value the private sector’s perspective and may be eager to meet with a group of companies that can speak to the needs of their industry.Pushing Harder in 2018Your company has an open invitation to push harder for climate action in 2018. In November 2017, the UN Secretary General addressed CEOs at the international climate talks and said: “I’m asking you to misbehave…” He urged business leaders to innovate and disrupt “business-as-usual.” He welcomed them to support stronger policies and aggressive investments. And he pointed them to the business-government playbook.Now it’s time to get started.Special acknowledgement to our summer intern, Neha Joseph, for her research contributions to WRI’s work on private sector signals in the NDCs. Current Global Market Renewable energy # of NDCs $297 billion Smart urban transportation 82 $2.5 billion $288 billion 86 $160 billion Energy storage 31 Energy-efficient buildings Climate Action Opportunity $388 billion 84 Water conservation and reuse 33 114 $23 billion
When Cape Town, South Africa, and Chennai, India nearly ran out of water, these two cities managed to avert Day Zero with solutions that were creative and effective but far from perfect. In Cape Town, there were mile-long queues of people waiting for hours for water. In Chennai, tanker trucks from faraway cities distributed water that was sometimes black and looked and smelled like sewage.But the crisis revealed a dire picture of social inequity in both cities. While the rich could afford their own solutions, the poor had to wait for government help. For many of them, every day is Day Zero.In 17 countries that are home to one-quarter of the world’s population, there is extremely high water stress, according to data from WRI’s Aqueduct tool.World Cities Day offers an opportunity for cities to learn from these crises, which required tailored short- and long-term responses to unique challenges. Governments might need to consider their governance structures, water infrastructure, plans for water shortages and other policies and plans. Some cities, like Chennai, can tap multiple natural water sources, while others, like Cape Town, can’t. Cities should learn from each other how solutions to crises like Day Zero might make inequality worse, and find ways to promote equity instead.Tankers and SpringsIn Chennai, 9,000 public water tankers deliver water to residents daily, even when there isn’t a drought. Private companies, often hired by affluent residents, send 5,000 more tankers. During last summer’s crisis, more tankers were required, from further away, and they often filled up from farms, mines or unregulated water sources. A recent WRI report found that in Mumbai, water from a tanker truck can be 52 times more expensive than piped water. In Cape Town, the government decided that areas with informal settlements where water access was already limited would continue to receive water during the Day Zero period in 2018. To supplement the dwindling water supply, Cape Town officials opened natural springs at the base of Table Mountain, far from the city’s informal settlements and inaccessible by public transportation.In both cities, women took on the addition task of collecting water, exacerbating the existing gender and social inequities. In Chennai, women lined up for hours to fill their pots. Capetonian women had to walk long distances to fetch water.Behavior ChangeCape Town addressed the crisis in part by changing people’s behavior: the city implemented a 50-liter restriction on water use, which made water conservation everyone’s responsibility. However, there were unintended consequences that harmed thousands of car-wash workers. When some Capetonians from an informal settlement were seen washing their cars during the water restrictions, public outrage followed. Many car-wash workers were arrested and thousands lost their jobs in water-dependent sectors. For people whose income relied solely on the use of water, these restrictions and behavior change efforts proved extremely costly.Rural Water DiversionChennai’s main strategy to cope with the crisis was sourcing water from the city’s outskirts, often at the expense of impoverished farming communities. The private tankers’ indiscriminate and often illegal use of rural water sources led to excessive drawing of groundwater and emptying an entire water tank in one village. Farming communities that grow water-intensive crops such as rice and sugar cane protested the water tankers taking water from the farmers’ dwindling supply. In contrast, Cape Town received water donations from farmers during the crisis.Piped Water SupplyIn Chennai, a water train carried millions of liters to the city during last summer’s shortage. While the train was supposed to bring in 10 million liters of water daily, fulfilling only a small percentage of the total demand, the water went directly into the city’s piped water system. Some areas of Chennai have more reliable pipes than others, but even having pipes does not mean that water is available within them. Many Indian cities only provide water for a couple hours a day. With no transparent data available on water quality, availability, affordability and other metrics, especially in informal areas, it is hard to determine whether this solution addressed the problem or made water access even more unequal.Long-Term SolutionsWhen Day Zero looms, cities often implement stopgap solutions. But the main reasons for the crisis may be long-term, such as poor water management, lack of rain and population growth. Both Chennai and Cape Town built desalination plants and made commitments to build more, but these plants may take years, even decades, to build. There is a lack of long-term funding commitments to improve equitable access. When Day Zero and water shortages affect the middle class, middle class solutions are presented, such as private company water tankers, shortening showers or otherwise using less water. But often, the poor continue to suffer from water stress and shortages after the headlines fade.These lessons shouldn’t just be heeded during a crisis. Cape Town and Chennai should serve as cautionary tales: cities need to act now, before city water shortages and drought reach the crisis point.The Sustainable Development Goals set out an urgent push for countries and cities to create a sustainable, livable future for everyone. This requires policies and technical solutions that consider equity. As the world becomes more urban, cities must offer efficient, sustainable and equitable services to all their citizens. Equity is no barrier to urgent action.
(1) Know Your Compan Matrix Partners Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Nov 6, 2008 9:24:00 AM, updated October 20 2016 Business Pitches The full video is below. Here are her top tips: how she thinks companies should pitch. (3) Know Your Target Audience (2) Be Open and Honest Karen Rubin “One of the things I found that was the most frustrating as a reporter was people who would call and email you and they really didn’t know what they were selling.” (4) Know the Writers You’re Pitching : “Whenever I felt I got some pushback and someone was trying to hide something from me … my journalist reflex got excited and I thought, ‘Ah! There’s a story!'” Topics: In an interview earlier this fall, Erika explained to HubSpot’s : : “You really need to pay attention to what they write about and what they care about.” As a reporter and editor at Forbes Magazine, Erika Brown handled a lot of story pitches from companies. Now she’s director of marketing and business development at : “What you should always think about when working on a media strategy is what your customers read … if you think about what they care about, and where they’re going to get information, that’s where you want to be.” y (one of HubSpot’s investors), making pitches of her own.
Google Updates Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jan 20, 2012 11:24:00 AM, updated October 20 2016 Topics: It’s been a while since we heard about a major algorithm update from Google (everyone needs a vacation, right?), but it looks like the search giant is back in full swing with a new one. The latest change penalizes sites in Google’s search engine results pages (SERPs) if they have too many ads above the fold (the part of the web page that’s visible without scrolling), making it difficult to find the content on the page. Search Engine Land’s Danny Sullivan chatted with Google’s Matt Cutts to get the low-down on the update, which it turns out was spurred by several user complaints to Google about arriving at sites with seemingly more ads than actual content. Let’s break down what this update means for websites using paid advertising, and how you can make sure your site isn’t penalized by the update.Who Exactly Will Be Penalized?Google posted that users want to see content when they click through to a website (what a shock!), so websites that dedicate much of their above-the-fold real estate to ads will be penalized, because doing so adversely affects the user’s experience. Oddly, sites that use pop-up ads and ad overlays — in my opinion, the most annoying online ads one can encounter — are not affected by the algorithm update.This update is anticipated to affect only 1% of searches globally, but it has already started rolling out. And if Google’s crawlers find pages on your website that are breaking the new page layout rules, it will penalize your entire website, not just the offending pages.Do You Think My Website Is an Offender?Google stated that they understand above-the-fold ads perform better than below-the-fold ads, and as such only the most egregious offenders should really be worried. An excerpt from its blog says, “This algorithmic change does not affect sites who place ads above-the-fold to a normal degree, but affects sites that go much further to load the top of the page with ads to an excessive degree.” They also call out sites that have content above the fold, but have that content “persistently pushed down by large blocks of ads.”How Do I Ensure My Website Isn’t Affected?Matt Cutts’ conversation with Danny Sullivan revealed that Google is really leaving this decision up to the site owners’ good judgment. They aren’t providing any tools for users to help identify whether their site has a dangerous ratio of above-the-fold ads to content, but do recommend using other free Google tools like Browser Size from Google Labs to understand how much content is visible to users.Again, this update is only anticipated to affect 1% of searches, but if your website teeters on the brink of too much above-the-fold ads, you need to make some changes to your page layout…stat! If not for your SEO, do it for your user experience.Because the update has already started rolling out, it may be too late to save your website from a damaged search presence if it was an offender. But if you update your page layout to have fewer ads above-the-fold, you should see improved rankings in a few weeks. I know, a few weeks is a long time to wait, but Google needs to re-crawl enough pages of your site to ensure that you’ve made universal changes to your page layout before it can increase your rankings again. And if you have structural issues with your website that make it difficult for Google bots to crawl your content, it can take even longer to remedy your rankings.So if your site is penalized by this update, get your page layout fixed ASAP, and make your site as easy to crawl as possible to mitigate any damage. The advice Google gives at the end of its Webmaster Central Blog says it best: “Overall, our advice for publishers continues to be to focus on delivering the best possible user experience on your websites.” All of Google’s algorithm updates focus on rewarding websites that users like to visit, and penalizing those users dislike. If you keep that in mind when updating your website, you’ll likely be poised for success in Google’s SERPs no matter what algorithm changes they make down the road.Does this algorithm update worry you? Will you be making any changes to your website to ensure your SEO is not affected?Image credit: warrantedarrest
When you follow a brand on LinkedIn, are you interested in every product they sell? Probably not — chances are, you’re interested in one aspect of the brand or its products, but you decide to put up with the irrelevant information in your news feed just because the payoff when you receive relevant content is worth it. Fast-forward to a few months down the road. You’re annoyed because you’re receiving the 1,000th irrelevant post in your news feed. You’ve had enough. You go to unfollow that brand right this instant.That’s an all-to-common occurrence on LinkedIn. Even if marketers used LinkedIn’s post targeting feature to make certain content and topics available to people in their news feed, people could still see untargeted messages on the company’s page. Not quite the most personalized and interesting experience for your followers. So you can understand how pumped we are to hear that LinkedIn rolled out a brand new feature that solves these problems. This morning, LinkedIn introduced “Showcase Pages” for brands — basically, a niche Company Page that your followers can opt in to learn more about a certain product or sub-brand. If you’re interested in creating a Showcase Page for your company, know that each company can create up to 10 Showcase Pages — and it’s all free. You should be able to create one for your page over the next few days — LinkedIn is slowly rolling them out to all users. And once your page is all set up, you can track its success with LinkedIn’s built-in analytics program.Bonus: These new Pages are also gorgeous. Here’s what they look like:And in case you forgot, here’s what a typical Company Page looks like for comparison: So these features are all exciting and wonderful, but what does this new feature really mean for marketers? Should you really jump on this new feature right now?Showcase Pages = Company Pages on Inbound OverdriveThis feature is a great improvement for brands with distinct and very different buyer personas that require fairly different content strategies. It’s really an extension of the rest of your inbound efforts — with Showcase Pages, superfans can opt in to certain products or sectors of your business.More relevant opt-in choices for your subscribers means more relevant content in their news feed, which means potentially higher engagement metrics down the road. Solving for the needs of your customer and your business? Yeah, we’re okay with any features that help accomplish both.The only worry we see on the horizon is that maintaining these Showcase Pages could be hard — you’re already stretched thin across several different social networks, so adding another profile page to the mix might not be easy. Hopefully, LinkedIn will make it easy for third-party social media tools to publish to Showcase Pages — and make it much easier for you to organize and schedule content. It’s important to note here that not all brands will need Showcase Pages. Sometimes, simple is better. If you have one or two audiences with similar behaviors and interests, it’s probably best to stick with a Company Page. It’ll be better for your audience and better for your business to not overcomplicate your marketing message. But, if you have very distinct and separate products with separate audiences, Showcase Pages are a new feature you should definitely think about implementing.Are you going to create a Showcase Page for your company? Why or why not? Share your thoughts with us in the comments. LinkedIn Company Pages Originally published Nov 19, 2013 3:00:00 PM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
How many times have you heard, “this will be the year of mobile”?We may never know when the official “year of mobile” will be, but I can tell you mobile traffic to your site will only continue to increase in the next few years. We need to start adjusting some of our marketing efforts to cater to these new mobile visitors.After digging into our own analytics, I found that over 19% of the traffic to our landing pages was coming from mobile. That’s not a number we can ignore.Free Workbook: How to Plan a Successful Website RedesignWe know that using smart content to deliver the appropriate message to the right audience at the right time is important. This concept also applies to mobile visitors to our landing pages. There are small steps that you can take to increase mobile conversions that could end up making a big difference over time. For instance, changing the content that these viewers see when visiting landing pages from a mobile device may, in fact, increase your lead gen.Here are some simple steps you can take on your own landing pages to insert and hide certain text or images exclusively for mobile viewers.Choose your test and pick your landing pages.Decide on what you would like to test out with this functionality. What might your mobile viewers want to see on your landing pages that would be different than your desktop viewers? Some test ideas to consider include: Topics: Mobile Optimization Experimenting with different size copy, headers, and images that only mobile viewers will see. This can help you gain insight in the behavior of your mobile viewers and what they prefer to see on a mobile version of your landing pages. Once you’ve established what you’d like to test, pick one (or a few) of your landing pages to insert your mobile-only text or image on. The landing page should be aligned with your goals for the test and should be a page that you anticipate will get — or that still gets — a high volume of traffic. Mobile traffic will not be as high as your desktop traffic, so it may take longer to gather results with a smaller sample size.Decide what to show/hide for mobile viewers.You can simply add text that only shows up for mobile viewers, or you can go as far as to add different images or CTAs. Think about what visitors on mobile devices will want to see versus a regular desktop visitor.Depending on the test, you may also want to suppress certain content for desktop users, such as longer paragraphs or images that may not work as well for mobile devices. Show content on mobile devices.This is where things get technical. To insert text or images specifically for mobile on your landing page, simple add the following code in the HTML:
Ecommerce Marketing This holiday season, you’re probably focused on reaching new customers and reeling them in with dazzling specials. Reaching out to holiday shoppers who need your help making good decisions on purchases for others is a great way to boost your bottom line, but what about all those shoppers who went before? What about the buyers you reached out to last holiday season but then never heard from again?You can only bring in so many brand new buyers with each gift-giving season. If those consumers don’t stick around after the season’s end, how can you keep making money throughout the year? Well, with this holiday season, it’s time to start focusing on the lost customers. Wooing them back might just be easier than you think.Go After Cart AbandonersYou probably already know that about 70% of your visitors will abandon their carts, at least on the first visit. Of that 70%, three-quarters of those visitors definitely want to come back later and finish the purchase. It’s just that life gets in the way, and suddenly it’s a year later and they never did buy that amazing gift for their special someone. Well, now’s the time to bring them back. If you’re not already going after abandoned carts with an aggressive email campaign, start today. If you do already chase down potential customers, great! Now consider going back to last year’s almost-loyal customers and reminding them that they once loved your products, if only for a moment.Retargeting AdsThese can be a little tricky, especially if you get too creepy with your messaging. Consumers aren’t crazy about feeling like they’re being watched, and you don’t want this holiday season to feel more like Halloween.There are a few ways to retarget people who might just be interested in buying from you this season. The first would be ads that serve visitors to your site. Next, you want to target those who’ve searched online shops just like yours. Then there are those who engage with shops like yours on social media. Finally, you can target those who’ve seen your ads on other sites, whether or not they clicked those ads.You can use the information you’ve gathered about this almost-customer to make sure they end up in the right place after clicking, too. If they’ve already searched products on your site, make sure the ad leads back to one of the items they loved. If they spend time searching prices for products like yours, make sure they get information about prices after clicking on your ad.Again, it’s a difficult balance between delight and downright creepy, so you want to be smooth about it. Adding in a discount or other special offer can go a long way toward smoothing creeped-out feathers, so consider the lengths you’ll go to when convincing a buyer to click an ad. Then add some good copy, a strong CTA, and you’re set to bring back those long-lost customers.Now you’re ready to reel in those past customers, whether they made a purchase before or not. Once you get them back, make keeping them a major priority. Imagine your bottom line if you could count on past customers, current customers, and new customers to make purchases at the same time. That’s what this holiday season could be for you. Originally published Dec 15, 2015 11:00:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
I added some music to this. pic.twitter.com/UwjhTKpaeu— Bob Hagh (@BobHagh) June 22, 2017 Why It WorksThis example is an interesting case of co-marketing. Tripp and Tyler made the video in partnership with Zoom, a video conferencing provider — but Zoom isn’t mentioned until the end, when the story being told in the video is largely over. It’s as if the video says, “Ha ha, don’t you hate it when that happens? Here’s a company that can provide a solution,” and then quietly exits.What are some of the biggest annoyances your customers or personas have to deal with? Do they align with the problems that your product or service is designed to solve? If the answer is “no,” then, well … you have some work to do.But if the answer is “yes,” find the humor in those problems. They say that “art imitates life,” so don’t be afraid to act it out, and use these common frustrations to create engaging content.6) Poo~Pourri: “Imagine Where You Can GO”The VideoPoo~Pourri, the maker of a unique bathroom spray, is known for its vast array of viral videos. And while we’re a bit too bashful to share its most popular one on here, here’s another one — which has earned over 13 million views — that’ll give you a general idea of what the brand is all about. Video Marketing Oh, hi there. Have you heard the news about video? It’s becoming really important for marketers to use. Imperative, even. Perhaps mandatory.”Sure,” you must be thinking. “And in other news, the sky is blue.”Okay, we get it. You know how important video is. That much is clear. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. And that’s great — but we have a question. What makes a video viral?According to Dictionary.com, to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.” And when executed well, that virality can last for a while — in fact, I don’t know about you, but one of my favorite ways to reminisce about my childhood is to ask my peers, “Remember that old jingle that went like … ?”Free Guide: How to Create Video to Increase Engagement So not only have we hand-picked our favorite viral marketing videos below — we’ve also explained what we believe makes them so effective. And given the aforementioned ability of viral videos to maintain evergreen popularity, you’ll notice that not all of them are terribly recent. So, let’s get right to it, shall we?6 Viral Video Marketing Examples1) Dallas Zoo & Bob Hagh: Breakdancing GorillaThe VideoWe start off with a bit of an unusual example. It all started when Dallas Zoo Primate Supervisor Ashley Orr captured this video of Zola, a footloose and fancy-free gorilla splashing around and dancing in a kiddie pool. Check it out: Why It WorksLet’s face it: Generally, what goes on in the bathroom stays in the bathroom. It’s a taboo topic — but it’s one that everyone experiences, and one that Poo~Pourri approaches and communicates with bravado.This brand’s products were created to solve a problem that people typically don’t like to discuss publicly, but still needs to be resolved. So Poo~Pourri created video content that says, “Hey, we’ll address and talk about it, so you don’t have to.”What are some of the discomforts/uncomfortable topics around the problem that your product seeks to resolve? Start a conversation about them — the one that your customer wants to have, but is too embarrassed to do so.And guess what? It doesn’t have to pertain to bodily functions. It can also be about bigger grievances, like wanting to quit your job. That’s the approach that HubSpot has taken with its Summer Startup Competition, for which we created the video below. The opening line? An unabashed declaration of, “Quit your job.”So, there you have it. From tear-jerking to hilarious, these viral videos illustrate the endless possibilities of how your brand can create similar content — the kind that could keep people talking about it far down the road.What are your favorite viral video marketing examples? Let us know in the comments.Want more tips for creating video content? Check out this data on the state of video marketing.Editor’s Note: This post was originally published in September 2010 and has been updated for freshness, accuracy, and comprehensiveness. “Even nanophysicists need to have a little fun,” the video’s description reads, explaining that, to make the video, “IBM researchers used a scanning tunneling microscope to move thousands of carbon monoxide molecules … all in pursuit of making a movie so small it can be seen only when you magnify it 100 million times.” Today, it holds the Guinness World Records™ title for the World’s Smallest Stop-Motion Film.Why It WorksRe-read the first part of the video’s description. “Even nanophysicists need to have a little fun.” Replace that job title with any other, and depending on your industry, it could apply to your work, as well. All marketers deserve to have a little fun. The question is, “How?”It presents another opportunity to start paying closer attention to those “Wouldn’t it be cool if … ?” thoughts, and thinking about how you can actually act upon them to create remarkable content. That’s especially important in B2B marketing, where creatively communicating your product or service in an engaging way is a reported challenge.So, we’ll say it again: Write down your ideas for cool things to do, and present them at your next marketing conversation with a plan for implementing them.P.S. Want to see how this film was made? Check out that bonus footage here.4) TrueMoveH: “Giving”The VideoTrueMoveH, a mobile communication provider in Thailand, triggered leaky eyeballs everywhere when it published this video in 2013. To date, it has over 20 million views and continues to be the brand’s most popular YouTube video. Originally published Jul 7, 2017 6:00:00 AM, updated July 12 2019 We’re not crying. You’re crying.Why It WorksLet’s think about some of the ads that have given us “all the feels,” as the kids would say, like Budweiser’s 2014 “Puppy Love” Super Bowl ad which, in January 2016, Inc. called “the All-Time Most Popular Super Bowl Ad.” They’re popular, and people continue to talk about them long after they’ve aired. That’s because they invoke empathy — and that can highly influence buying decisions, especially when there’s a story involved.This video tells a story. It follows the tale of a man who was unequivocally generous throughout his life and, in the end, repaid when it mattered most. The best part: Not once throughout the story is the brand mentioned. In fact, it isn’t until the end that TrueMoveH’s general business category — communication — arises.Start with your industry. Then, think of a story you want to tell — any story at all, as long as it invokes empathy. Then, figure out how that story ties back to what your brand does, and use it to create video content.5) Tripp and Tyler & Zoom: “A Conference Call in Real Life”The VideoThen, there’s the flip side of empathy — the kind that takes some of life’s biggest annoyances and applies humor to them. That’s exactly what podcast hosts Tripp and Tyler did in the video below, to illustrate what a conference call would look like if it played out in real life. Within less than a week, the video was picked up by the likes of CNN, Maxim, and ABC, to name a few — just have a look at the search results for “dancing gorilla maniac.”Why It WorksHow many times have you watched a video and thought, “This reminds me of … “? That’s precisely what Hagh did here — took a video that was already cute, and added something simple to make it even more shareable.After Hagh’s “enhanced” version of the gorilla video went viral, I resolved to start observing those fleeting moments when I think to myself, “Wouldn’t it be funny if … ?” And while there’s no guarantee that acting on those thoughts would have viral results — and we wouldn’t recommend investing a ton of time in something that isn’t likely to pay off — Hagh’s experience makes us say, “You never know.”So start paying attention to what you normally think of as silly ideas, and if there’s a low-effort opportunity to act on them, do so — but don’t just do it once, and pay attention each time, analyzing any metrics that you’re able to pull around performance. See who responds to each experiment and how, and it could inform your video marketing strategy.2) Dollar Shave Club: “Our Blades Are F***ing Great”The VideoThe video below is over five years old, and yet, out of all of Dollar Shave Club’s YouTube videos — of which there are more than 50 — it remains the brand’s most popular, with over 24 million views. Topics: But as if that wasn’t already fun enough to watch, Star-Telegram Video Producer Bob Hagh noticed that the gorilla’s “choreography” bore a striking resemblance to a routine from the movie Flashdance, which was performed to the song “Maniac.” Seeing an opportunity for a quick laugh, Hagh dubbed the dancing gorilla video with the same track. Why It WorksThere’s something to be said for putting a face to a brand — in this case, it’s Dollar Shave Club’s founder, Michael Dubin. Employees can have up to 10X as many followers on social media as the companies they work for, and content shared by them receives as much as 8X the engagement. In other words, viewers like it when the people behind a brand advocate for it.That’s exactly what this video does — and following its success, Dubin hasn’t disappeared into the shadows, and to this day, continues to personally appear in the vast majority of Dollar Shave Club’s videos.We get it. Founders and executives are busy. Where the heck are they supposed to find the time to appear in all of these marketing videos? To us, the answer is: They make the time. By publicly making that investment in their respective brands’ content, an executive sends the message that she still believes in her brand, and that she hasn’t let its success change her character. It’s a unique form of thought leadership, but if Dollar Shave Club’s growth and popularity is any indication — it works.3) IBM: “A Boy And His Atom: The World’s Smallest Movie”The VideoHere’s another video that you can file under: “Oldie, but goodie.” Sure, this marketing video falls within the B2B sector to advertise IBM’s data storage services — but similar to the very B2C brand Dollar Shave Club, the example below remains its most popular video on YouTube, with over six million views. Don’t forget to share this post!
Topics: Originally published Jan 29, 2018 6:00:00 AM, updated January 29 2018 Don’t forget to share this post! Career Development I’ve worked at a number of different companies including private businesses, bootstrapped startups, venture round start-ups, and pre-IPO startups. And I’ve worked at these companies in a variety of capacities: recruiting, sales, and account management.Along the way, I’ve noticed the same few situational factors influence employee performance at work. They are:The ability to have an impact on decisionsUnderstanding how leadership is making decisionsOpportunities for career growth and developmentCreating a clear understanding of expectationYou will never find a job where all of these factors are perfectly tailored to your liking. Which means there will always be things beyond your control preventing you from doing your best work.Download our complete productivity guide here for more tips on improving your productivity at work.Have you ever allowed situational factors to prevent you from doing your best work? I have. And it’s helped me realize I’m tired of not having a personal system that enables me to consistently work at peak performance.This realization also inspired me to research how people do and think about doing great work. Based on that research, I’ve identified several steps that can be combined to create an effective system that consistently promotes great work. I’m confident that if you follow these steps and create your own system you’ll be able to excel beyond your wildest dreams.Ready to dive in? Here are the steps that I’ll take you through:Establish Personal ValuesDefine Your WorkflowIdentify & Automate High-Value Actions3 Steps to Consistently Do Your Best Work1. Establish Personal ValuesIn my opinion, doing great work begins with establishing personal values. We make ~35 professional decisions every single work day. That’s a lot of opportunity to make bad decisions and chances are many of us are making bad decisions — all the time.Create personal values, and you’ll become a skilled decision maker who knows how to act under any circumstance.Think of it like this: Personal values are the guiding light for architecting the future you want. If you define and live by your personal values, it’ll become second nature for you to make informed decisions that result in your values (and goals) being realized.One of the main values that I’ve identified for myself is “act consistently.” At HubSpot, I help our hiring managers find talent that will pave the way for the future of the company and have a lasting impact on our mission.That can be daunting at times, especially at a company where culture and people are core business values — and we’re growing at hyperspeed. I juggle a number of key pieces that contribute to our fast-growing company’s vision:Facilitating decision makingIncreasing the velocity of a searchEstablishing interview processes that surface candidate competencies, skills, and aptitudeEngaging passive talentBuilding partnerships with hiring managersNurturing a world-class candidate experienceClosing candidates in a competitive marketThe “act consistently” core value reminds me to prioritize my time, remain focused, make decisions faster, follow through, integrate learnings in my work, build partnerships with others, and maintain a high bar for myself.These are the questions I use to define my personal values:What do I want my personal brand to be?What do I hate to compromise?What do I want the outcome of my decisions/actions to work in support of?Here’s how you can immediately make better decisions:Define ~3 personal values, using the questions aboveRefine how you do your work so that it aligns with your personal valuesGary Vaynerchuk put it this way:“The more trust you have with yourself in making decisions, the easier it’ll become to act when the time calls for it.”2. Define Your WorkflowNow that you’ve defined your personal values, it’s time to define the work it’ll take to achieve a successful outcome. Psychologists have found athletes who visualize and mentally rehearse themselves performing their sport outperform athletes who don’t by 13.5%. So take the time to mentally rehearse your work and increase your self efficacy, states of flow, and overall confidence. Not to mention, you won’t be caught flat-footed when you’re faced with obstacles.Here are the questions I use to define how I’m going to achieve a successful outcome:What is a successful outcome?What is the best way to work towards the desired outcome?What could go wrong?What has worked well in the past?Here’s a rough diagram of my Recruitment Workflow:Key: Yellow = upfront work, Green = active work, Red = anticipated obstacleHere’s how you can achieve a higher percentage of successful outcomes:Before you take action, establish the steps you need to take to achieve a successful outcomeDefine common obstacles and their solutions, so you’re prepared to address them proactivelyContemplate previous success factors and recreate them where possibleSimon Sinek, author of “Leaders Eat Last,” similarly acknowledges the power of rehearsing success:“Champions are not the ones who always win races — champions are the ones who get out there and try. And try harder the next time. And even harder the next time. ‘Champion’ is a state of mind. They are devoted. They compete to best themselves as much if not more than they compete to best others. Champions are not just athletes.”3. Identify & Automate High-Value ActionsYou’re more than halfway to consistently achieving your best work — keep going! Since you’ve established your personal values and mapped out the necessary steps to arrive at a successful outcome, you’ll want to focus on identifying high value actions.Tired of spinning your wheels and not making progress? Identify high value actions that will help you progress.According to Atlassian, 60% or less of work time is spent productively.Imagine a world where you rarely need to recreate the wheel, you’re executing on the work that matters the most, and you’re simultaneously empowering your customers to succeed.If you take the time to identify and automate your high value actions, this could easily be reality. Decrease time spent on non-essential actions and free yourself up to access higher cognitive functions and develop tools that help your customers and your colleagues achieve their goals. If you’re not already, you’ll become a team hero!Usually, high value actions fall into one of these four major buckets:Gives: Key tools and/or information you need to share with your customer/stakeholdersGets: Key tools and/or information you need to receive from your customer/stakeholdersQuestions: Key questions you need to ask your customers/stakeholders and vice versaActions: Key actions you and/or your customers/stakeholders need to takeThese are the questions I ask myself to identify my high value actions:What absolutely needs to be accomplished before I move forward?What enables me to partner successfully with my customers/colleagues along the way?What specific tools make it easier for me, my customers, and my colleagues to work towards our goals?Here’s an example of an automated, high value give:Here’s how you can routinely produce high impact work:Define your high value actions that facilitate forward progression: Gives, gets, questions, actionsActively return to and improve upon your high value actionsIn Arianna Huffington’s book Thrive, she surfaces the dangers of not identifying what work is most important. She quotes the author Iain Thomas, saying:“And every day, the world will drag you by the hand, yelling, “This is important! And this is important! And this is important! You need to worry about this! And this! And this!” And each day, it’s up to you to yank your hand back, put it on your heart and say, “No. This is what’s important.”Now go do your best work.I believe producing great work consistently is within reach for everyone. If you follow these steps, you’ll make great decisions, achieve a higher percentage of successful outcomes, routinely produce high impact work, and increase your productivity.I won’t lie and tell you these steps are simple.They’re not.It takes committing to establishing and improving your personal values, workflow, high value actions, and values alignment. But, the benefits are far too great to ignore!Commit to focusing on one step over the course of a month and then move on to the next one until you’ve seen all of the steps through to the end. Each of these steps are powerful on their own. When you return to the beginning and start the process of mastering the system you’ve laid out for yourself, you’ll find it’s much easier because you’ll already have a foundation.I can’t wait to hear about your wild success!A version of this article first appeared on ThinkGrowth.org.
5G smartphones are yet to become mainstream. So far, we have seen brands like Samsung, Huawei and OnePlus release 5G versions of their premium flagships in some markets. Premium being the operative word as 5G phones are going to be an expensive affair for the foreseeable future. That being said, companies like Realme and Vivo are looking to make 5G phone more affordable for the masses. Before Realme launches low-cost 5G phones, it looks like Vivo is looking to bring the cheapest 5G phone yet with the iQOO Pro 5G.As per a Weibo post by iQOO VP Feng Yufei, the iQOO Pro 5G will be the cheapest 5G phone in the market when it launches in China on August 22. The VP does not mention the exact pricing, but you can expect to be in the mid-range segment to be deemed “cheapest.” This would no doubt raise the adoption rate of 5G phones in China and other markets where the iQOO Pro might launch.If you’re in India, however, you shouldn’t get too excited about 5G phones just yet as 5G services are yet to commercially roll out in the country. 5G deployment will reportedly begin next year, which is when Realme plans to bring its 5G phones to India. In a recent interview with Realme India Madhav Sheth, India Today Tech learnt that the company plans to launch affordable 5G phones in India before 5G services even begin. The idea is to make 5G Realme phones readily available before services roll out so that consumers don’t have to go hunting.advertisementComing back to the iQOO Pro, the flagship is tipped to sport a 6.41-inch FHD+ AMOLED display with a waterdrop notch. It will be one of the first phones to be powered by the new Snapdragon 855+ and is expected to come with up to 12GB of RAM and 512GB of internal storage. The iQOO Pro is said to feature a 48MP + 13MP + 12MP triple camera setup and may pack a 4,410mAh battery with 44W fast charging support.ALSO READ | Realme plans to bring 5G phones to India before 5G rollout next yearRealme plans to bring 5G phones to India before 5G rollout next year
Charles Leclerc just held off Lewis Hamilton to win the Belgian Grand Prix from pole position on Sunday, securing the first victory of his Formula One career and ending Ferrari’s long wait for a win.Hamilton was within one second of Leclerc on the final lap, but the 21-year-old from Monaco held his nerve.”He was catching very quickly so I had quite a bit of pressure,” Leclerc said after his win.He dedicated it to French driver Anthoine Hubert, who died Saturday following a heavy crash during an F2 race held on the same track. Drivers paid their respects on Sunday.Moments after winning, Leclerc pointed to the sky and then to Hubert’s name written on the side of his car.”This one is for Anthoine”An emotional moment for @Charles_Leclerc, as he secures his first ever F1 win and a first victory of the 2019 season for @ScuderiaFerrari#F1 #BelgianGP pic.twitter.com/VwV86aQ8FEFormula 1 (@F1) September 1, 2019Hamilton extended his championship lead because his Mercedes teammate Valtteri Bottas was third, finishing ahead of Ferrari’s Sebastian Vettel.Ferrari had not won since former driver Kimi Raikkonen’s victory at the United States GP last October.Vettel is 21 races without a win since last season’s Belgian GP as his miserable form continued.Leclerc got away cleanly but Vettel was overtaken by Hamilton at the first turn before getting past Hamilton again.An emotional Charles Leclerc on the podium after his first career F1 winA victory he dedicated to his friend Anthoine Hubert #F1 #BelgianGP pic.twitter.com/K5rzaJgLxFadvertisementFormula 1 (@F1) September 1, 2019Max Verstappen, winner of two of the past four races and a narrow second behind Hamilton at the Hungarian GP, went out on Lap 1.Tens of thousands of orange-clad Dutch fans watched in disappointment as Verstappen slid into the barriers, climbed out of his car and walked back to the garage.The front left wheel of his Red Bull was damaged after contact with Raikkonen’s Alfa Romeo, who started one place behind him on the grid in sixth. Verstappen finished in the top five of every other race this season and it was his first retirement since the Hungarian GP in July last year.Raikkonen was fortunate to continue, seeing as the left side of his car lifted clean off the ground. But Renault driver Carlos Sainz Jr. had to abandon following an early collision.The incidents caused the safety car to come out for four laps, and when the race re-started Vettel maintained his lead but with Hamilton starting to close on Vettel’s Ferrari.”Vettel is struggling,” Hamilton said on team radio on Lap 10.Six laps later, Ferrari brought Vettel in for a tire change, pushing Hamilton up to second place.Leclerc came in for his tire change exactly midway through the 44-lap race, putting Hamilton in front. But Mercedes called Hamilton in on the very next lap and made a slow stop of 3.6 seconds which may ultimately have cost him the win.Bottas came in one lap later as Ferrari regained the race lead with Vettel ahead of Leclerc.Vettel obeyed team orders to let Leclerc go past him on Lap 27, and then twice held off Hamilton before Hamilton passed him on Lap 32 to take second place.Hamilton was still seven seconds behind Leclerc, but ate into that lead so much that Leclerc had only a 2-second lead with two laps remaining and back markers ahead of him.”I gave it absolutely everything,” Hamilton said. “It was a difficult race. I got as close as I could but maybe I needed another couple of laps.”HAM: “I gave it absolutely everything I had… It was a really difficult race today: Ferrari were just too fast on the straights.”Congratulations to Charles for his first win, he’s had it coming all year, so I’m really happy for him.”#F1 #BelgianGP pic.twitter.com/0KJscQqBn0Formula 1 (@F1) September 1, 2019On the last lap, Alfa Romeo’s Antonio Giovinazzi crashed out but Leclerc kept his focus.”He had that win coming,” Hamilton said of Leclerc, who had taken his third pole position of the season, with his teammate Vettel starting from second on the grid ahead of Hamilton and Bottas.Also Read | F1 to hold a minute’s silence for Anthoine Hubert ahead of Belgian GPAlso Read | Formula Two driver Anthoine Hubert dies after high-speed crash at Spa-Francorchamps
Stoke City Lambert: Shaqiri cannot do it on his own, he’s not Messi Alex Fisher 01:05 16/3/2018 FacebookTwitterRedditcopy Comments(0) Getty Images Stoke City Premier League Lionel Messi While the former Bayern star has been crucial for his side this year, Lambert admits he cannot be relied on like the incredible Argentine Unlike Barcelona with Lionel Messi, Stoke City cannot afford to rely on Xherdan Shaqiri in their Premier League relegation battle, says Paul Lambert.Messi was once again the star for Barca on Wednesday with two goals at Camp Nou to send Chelsea crashing out of the Champions League.The Argentine superstar has the most goals and assists for the Catalan giants this season, a stat replicated by Shaqiri at the bet365 Stadium. Article continues below Editors’ Picks Williams case shows Solskjaer isn’t holding Man Utd’s youngsters back – he’s protecting them Goalkeeper crisis! Walker to the rescue but City sweating on Ederson injury ahead of Liverpool clash Out of his depth! Emery on borrowed time after another abysmal Arsenal display Diving, tactical fouls & the emerging war of words between Guardiola & Klopp Shaqiri has scored seven times and created six for his team-mates this season, finding the back of the net three times in his last five appearances.That has not been enough to lift Stoke out of the relegation places, though, and Lambert has called on the rest of his squad to step up and ease the burden.”I don’t think you can be too reliant on one player,” he told a media conference.”I think it is a difficult thing for that to happen unless you are Lionel Messi or that type of player.”Xherdan Shaqiri has done well for us but he needs a little bit of help as well.100 – Lionel Messi is the second player in Champions League history to score 100 goals, after Cristiano Ronaldo (117). Milestone. pic.twitter.com/BDFRj9xWPI— OptaJose (@OptaJose) March 14, 2018″We need it from other areas on the pitch, if we get that we are certainly in the game. I think that’s where if everybody chips in with some goals we stand a better chance.”Stoke face Everton in the Premier League on Saturday looking to climb out of the bottom three, the Potters one point from safety. Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.
Tottenham star Kane throws down gauntlet: Time for us to win trophiesby Freddie Taylor10 months agoSend to a friendShare the loveTottenham striker Harry Kane says it’s time the club started to win trophies.Spurs can keep their hopes of breaking their trophy drought alive when they face Arsenal in the EFL Cup quarterfinals on Wednesday night.And Kane says his teammates are determined to raise some silverware for the first time since 2008.”The stage we are at now as a team, it is the next step for us. We have to start winning trophies,” Kane told Sky Sports News.”If we win this one, it will be another tough team out of the tournament so it is a big opportunity for us and one we are really looking forward to.”It is massive. Obviously, we played them a couple of weeks ago and they got one over on us.”It will be nice to play them again so soon. Hopefully we can get it right this time and get the win. It is a quarter-final against your London rivals so it does not get much bigger.” About the authorFreddie TaylorShare the loveHave your say
State Minister for Science, Technology, Energy and Mining, Hon. Julian Robinson, has emphasised the importance of stemming expenditure on oil imports and energy usage, as if these high costs continue, the economy could “grind to a standstill.” Addressing the closing ceremony of a one-week Energy Management Training Programme for public sector officials, at the Petroleum Corporation of Jamaica in Kingston, Mr. Robinson pointed out that with a $1.2 billion monthly public sector energy bill, and US$2.25 billion being spent on oil imports, the country is not generating enough money to cover these costs. “What we spend on oil exceeds everything that we export, including remittances. We are in an unsustainable path. We will not be able to afford to pay for the oil, if we continue on this path, because the economy is just not generating enough money. The second part of it is that our energy costs are just too high,” he stressed. The State Minister pointed out that at 42 cents per kilowatt hour, Jamaica’s energy cost is six to seven times that of Trinidad and Tobago, for which Jamaica is a major market for its goods and services. This, he said, affects the country’s ability to compete effectively. Mr. Robinson argued that money saved on energy usage and oil imports could instead be used to boost the economy. “We want to achieve a 30 per cent reduction in our public sector energy bill. Just imagine if every month the government could spend $360 million to purchase goods and services,” he said. He said the public sector must lead by example in the thrust for lower oil and energy costs. “There are too many aspects of the public sector where we simply do not pay enough attention to how we manage our energy. You are going to be leaders, because hopefully you will go back and champion what you have gained here and treat it as your own,” he told the participants. The energy management training programme, which involved participation from representatives of a number of government ministries, agencies and departments, was designed for officers within the government, who are responsible for energy management, as well as other professionals in the public sector who have direct responsibility for managing energy use as a part of their job function. This was the third and final such training programme for 2012, at the end of which some 160 persons throughout the public sector would have benefitted. The programme examined: the importance of energy conservation to national development; the main elements of the national energy policy; the core elements of Jamaica’s National Energy Conservation and Efficiency Policy 2009-2030; the impact that energy conservation and efficiency can have on the performance of ministries and agencies; and the officers’ role in managing the government’s energy assets and resources. The participants were able to: evaluate their ministry’s or department’s energy use and effectively monitor and take necessary corrective action; conduct and prepare terms of reference for the conduct of an energy audit for a ministry/department/agency; prepare an energy conservation plan; and appreciate the role that officers in ministries, agencies and departments play in reducing overall government expenditures.
Marshalls have been posted at the centre, particularly on a Friday to deter students from idling at the centre. Story Highlights JUTC has joined forces with the police, student organisations, principals, and other stakeholders to address reported indiscipline. The Jamaica Urban Transit Company (JUTC) has joined forces with the police, student organisations, principals, and other stakeholders to address reported anti-social and other inappropriate behaviours by students at the Half-Way-Tree Transportation Centre.Speaking at a Jamaica House press briefing at the Office of the Prime Minister on Wednesday, November 20, Managing Director of the JUTC, Colin Campbell, informed that marshalls have been posted at the centre, particularly on a Friday to deter students from idling at the centre.The marshalls are mainly former teachers and representatives of various parent teacher associations (PTA).“It has been fairly successful. We have had a lessening of the build-up of kids in there on Friday evenings and (JUTC buses) have been able to move out in a way that matches the transport flows in the evenings,” he said.Mr. Campbell noted that the objective is not to be forceful, but to work with the students. He noted that the public address system in the centre is used to encourage students to move on and not to loiter.“The partnership is working (and) we need to get more persons on board,” he said, noting that the JUTC and its partners have been conducting talks in schools.Weeks ago, a national newspaper carried a story detailing a number of inappropriate activities and interactions by students, who converge at the transport centre. The marshalls are mainly former teachers and representatives of various parent teacher associations (PTA).